Muevelo Expansion Underway
Atlanta based Muevelo magazine is now available in Miami, Chicago, New York, San Antonio, Dallas, Houston, and Phoenix. General Motors will advertise in the back cover of the March issue.
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Atlanta based Muevelo magazine is now available in Miami, Chicago, New York, San Antonio, Dallas, Houston, and Phoenix. General Motors will advertise in the back cover of the March issue.
Yolanda Jordana resigned as Group Publisher of AMI Latino Latino Magazine Group. Michelle Cortes was named Group Associate Publisher of ¡Mira! and Shape en Español. Other personnel changes last week include AMI Latino Magazine Group, ZenithOptimedia Multicultural Direct, Hispanic Public Relations Association and New York Daily News.
Les Goodstein (from New York Daily News to Newsamerica), Hiram Enriquez (Yahoo! en español).
Les Goodstein (from New York Daily News to Newsamerica), Hiram Enriquez (Yahoo! en español).
SportsYA signed an agreement with Hispanic Media, Inc. (Planeta Networks-Batanga.com) to become its official sports channel. Analysts welcome the increase in Hispanic online advertising inventory.
Mazola corn oil recently started a bilingual media campaign. The campaign involved an integrated promotion for an online contest and newspaper advertising (FSI’s).
Experts demand more and better research. Will sports mag publishers shout gooool in 2006? Fronteras breaks new ground. English-language mags popular with Hispanics. Financial and
What defines good creative in the Hispanic market is the same as in any other market. And it’s often difficult to define. Everyone agrees that it cannot
Will sports mag publishers shout gooool in 2006?
Among the top ten English magazines most read by Hispanics are two parenting magazines, two teen magazines and three women’s/fashion magazines.
Any big box retail chain executive will tell you that the Hispanic consumer is crucial to future growth. So finding the right way to connect with Hispanics through advertising and public relations activities is a top priority.
The Millard Group Introduces its First Hispanic Invoice and Statement Program
Spanish Radio Listeners
Siempre Mujer
Scholastic at Home
Really great Hispanic ads don't look Hispanic
It is imperative that print media vehicles increasingly reflect America’s diverse audiences in their publications
NHD-Hispanic Ethnic Origins
Newspaper “Name Change Campaign” provides interesting Data…
Magazines have the second highest penetration rate (41%) in the Hispanic market after TV (59%), followed by Radio (36%) and newspapers