SportsYA, a producer and distributor of Spanish sports content, signed an agreement with Hispanic Media, Inc. (HMI), result of the recent merger between Planeta Networks and Batanga.com, to become its official sports channel. Through this agreement, 2.5 million monthly unique users of HMI will have access to the most extensive sports coverage produced by SportsYA.
For Daniel Canel, President and CEO of SportsYA, “the alliance makes us all strong; it allows SportsYA to continue expanding it sports coverage and become a stronger supplier of content for different media outlets, from internet to television, from radio to mobile. This is one more vote of confidence that supports the high-quality journalistic content of SportsYA.”
“Our focus on passion-driven online content for US Hispanics led us to SportsYA as a natural partner in the sports arena. Furthermore, this alliance is another step in consolidating Batanga.com as the premier online destination for US Hispanics” said Rafael Urbina, founder and CEO of HMI.
Currently, SportsYA offers its mobile service “Titulares al momento” (a Telemundo affiliation) which allows thousands of customers nationwide to receive their sports coverage on their cell phones. SportsYA also offers GolTV – a soccer-only channel – and the latest news and scores through its Sports Ticker or barra de noticias, which is also offered by the Argentinean sport channel América Sports.
Increase of Hispanic online advertising inventory
Michelle Moscona, analyst at San Diego based Captura Group, tells Portada® that the recent Batanga-Planeta Networks merger is good news for the Hispanic Internet.
Univision is the leader in advertising revenue in the Hispanic Internet and stronger competitors may help to lower Hispanic Internet advertising rates. “Univision commands very high rates compared to the general US online advertising market,” says Moscona. “In the general market there is a large supply of targeted vertical websites. In the Hispanic there are very few select online publications,” she concludes.