Chiqui Cartagena, author of Latino Boom (Random House, 2005), is also managing director of multicultural communications at Meredith Integrated Marketing in New York City. Latino Boom offers some interesting data about the reading habits of Hispanics. Cartagena points out that Hispanics’ magazine reading is divided
evenly between English and Spanish-language publications. Among the top ten English magazines most read by Hispanics are two parenting magazines, two teen magazines and three women’s/fashion magazines.

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