Changing Places
Diana Backlund, Rafael Carranza.
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Diana Backlund, Rafael Carranza.
The Denver Post, National Gypsum, Verizon Online.
Maybelline and Garnier are increasing the Hispanic advertising allocation in 2006.
Maybelline and Garnier are increasing their Hispanic advertising allocation in 2006.
ROI of FSI investments is low. P&G’s Hispanic custom publication discontinued publication nine months ago.
Sears’ custom publication, Nuestra Gente (monthly, circ. 865,000, Spanish) has ceased distribution, raising questions over the magazine’s fate.
ImpreMedia, a publisher of Spanish language newspapers, announced the acquisition of La Prensa, a newspaper based in Orlando.
Joe Carrillo joins Al Día…
Bell South launched a campaign last week to increase their Hispanic customer base.
Joe Carrillo joins Al Día…
Fox Sports en Español is set to launch this April.
Hispanic Business Inc. last week introduced a digital edition of its flagship publication, Hispanic Business magazine.
America Economia, a bi-weekly business magazine distributed throughout Latin America, and to a small number of readers in the United States, launched Luk magazine, a supplement which covers fashion, trends and travel.
A Q&A with Amy Hinojosa, Marketing Director at Al Día, Dallas.
Last week, Liberty Tax Service, the third largest tax preparation company in North America, launched a nationwide direct mail campaign targeting underserved Hispanic immigrants.
Latina (Latina Media Ventures LLC, circ. 400,000, monthly, bilingual) announced plans to step up event marketing opportunities for advertisers this year.
Combined circulation will reach 167,000 through five zoned editions.
Julian Posada (promotion Hoy), Christopher Hermes (LatinThre3), Edwin Batson (Scarborough), Jorge Escasena (ESPN-Deportes La Revista), Beth Press and Tracey Rivera (Latina Media Ventures).
Multimedia content about the National Football League.
Julian Posada (promotion Hoy), Christopher Hermes (LatinThre3), Edwin Batson (Scarborough), Jorge Escasena (ESPN-Deportes La Revista), Beth Press and Tracey Rivera (Latina Media Ventures).