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Maybelline and Garnier are increasing their Hispanic advertising allocation in 2006.


Maybelline and Garnier, two of cosmetic giant's L'Oreal main brands, are increasing their Hispanic advertising allocation this year, Stephanie Rinaldi, VP, Multiethnic Mktg, Maybelline NY recently told Portada®.

The increased spending will be used for Hispanic TV, print (mostly magazines) and Spanish-language in-store signage. Universal McCann is L'Oreal's advertising agency.

During the first half of 2005 L'Oreal was the second largest FSI advertiser in Spanish-language newspapers after Colgate Palmolive, according to figures released by Marx Promotion Intelligence/TNS Media Intelligence.

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