Bell South Launches Hispanic Ad Campaign

Bell South launched a campaign last week to increase their Hispanic customer base in the Southeast. The campaign will promote “Bell South Answers,” package deals that include local, long distance, Cingular Wireless, high-speed Internet and DirectTV service. The ad campaign, which includes TV, radio and print, will run in Florida, Georgia and North Carolina. Separate campaigns are planned for the rest of Bell South's nine state coverage area.