Hispanic Media, Inc. (HMI) has partnered with McDonald's to launch an online experience featuring multimedia content about Latinos in the NFL. HMI and McDonald's recognize the growing interest in the NFL amongst US Hispanics and created this online channel to celebrate Latinos, past and present, who play important roles in this sport.
Hispanic Media, Inc. (HMI) is the result of the recent merger between Planeta Networks and Batanga.com.
HMI offers bright, creative, new concepts to fully incorporate the branded experience of McDonald's into the Latinos in the NFL channel. In “Latinos en la NFL Presentado por McDonald's,” visitors can enter and enjoy learning about Latino history within the NFL, check out stats on their favorite Latino players, and enjoy videos and multimedia content about Latino athletes.
The campaign has cross-network promotions and advertising through HMI properties Batanga.com and PlanetaTV.com to draw users to the new channel. With “Latinos en la NFL presentado por McDonald's,” HMI continues its focus on delivering content that appeals to US Hispanics and reaffirms its commitment to develop integrated marketing solutions for leading advertisers looking to reach this growing segment online.