Changing Places [25-A]
Julian Posada (promotion Hoy), Christopher Hermes (LatinThre3), Edwin Batson (Scarborough), Jorge Escasena (ESPN-Deportes La Revista), Beth Press and Tracey Rivera (Latina Media Ventures).
Julian Posada (promotion Hoy), Christopher Hermes (LatinThre3), Edwin Batson (Scarborough), Jorge Escasena (ESPN-Deportes La Revista), Beth Press and Tracey Rivera (Latina Media Ventures).
Multimedia content about the National Football League.
Julian Posada (promotion Hoy), Christopher Hermes (LatinThre3), Edwin Batson (Scarborough), Jorge Escasena (ESPN-Deportes La Revista), Beth Press and Tracey Rivera (Latina Media Ventures).
El Premio de la Gente will not do a direct mail campaign this year.
A Q&A with Anibal Torres, VP and General Manager Hoy New York, on Hoy’s recent switch from paid to free circulation in New York City.
An effort focusing on Texas’ Hispanic market.
Campaign will mostly focus on TV, but will include print and radio.
The number of Hispanic publications increased more than any other category over the past 10 years, according to the latest edition of The Standard Periodical Directory.