Changing Places [25-A]
01/23/2006
Julian Posada (promotion Hoy), Christopher Hermes (LatinThre3), Edwin Batson (Scarborough), Jorge Escasena (ESPN-Deportes La Revista), Beth Press and Tracey Rivera (Latina Media Ventures).
January 23, 2006
McDonald’s Partners with Batanga.com to Launch “Latinos en la NFL”
01/23/2006
Multimedia content about the National Football League.
Changing Places
01/23/2006
Julian Posada (promotion Hoy), Christopher Hermes (LatinThre3), Edwin Batson (Scarborough), Jorge Escasena (ESPN-Deportes La Revista), Beth Press and Tracey Rivera (Latina Media Ventures).
Direct Marketing: El Premio de la Gente Bets on the Internet
01/23/2006
El Premio de la Gente will not do a direct mail campaign this year.
Why Hoy Changed to Free Circulation in NYC
01/23/2006
A Q&A with Anibal Torres, VP and General Manager Hoy New York, on Hoy’s recent switch from paid to free circulation in New York City.
Advertising Campaigns: Glazer’s Distributors
01/23/2006
An effort focusing on Texas’ Hispanic market.
Advertising Campaigns: Domino’s Pizza
01/23/2006
Campaign will mostly focus on TV, but will include print and radio.
Hispanic Titles Lead Print Media Growth
01/23/2006
The number of Hispanic publications increased more than any other category over the past 10 years, according to the latest edition of The Standard Periodical Directory.