At the NAHP Advertising Summit: A Review
Media buyers speak out, How to Maximize Hispanic Print Investment, Research, Grassroots Marketing …
Media buyers speak out, How to Maximize Hispanic Print Investment, Research, Grassroots Marketing …
Announces expanded editions and community events.
People en Espanol’s Hispanic Opinion Tracker survey released.
Purchases Afro-centric Ashro cataloger; considers Hispanic catalog.
Campaign to emphasize durability and service.
Campaign to emphasize durability and service.
New study suggests Hispanic print growth is unsustainable.
Understanding of community issues seen as vital.
Multi-lingual/Hispanic iterations to be developed soon.
Q&A with Eric Rayman, new Senior VP of Marketing and Sales, on QuePasa’s future.
Elizabeth Marquez{First National Bank}, Leda Ceccarelli{Goodman Media International}, Eric Rayman{QuePasa Corp.}
Cenveo bids for Printing and Direct Marketing Company in a hostile takeover.
Elizabeth Marquez{First National Bank}, Leda Ceccarelli{Goodman Media International}, Eric Rayman{QuePasa Corp.}
Custom publication heavy on coupons.
Includes online and event components; TV and print buys.
Siempre Mujer provides content to Univision.com.
New edition will serve Danbury, Waterbury communities. Advertisers include Boost Mobile, and Brazil’s Brahma.
Print campaign and Spanish-language website.
Marlene Garcia [Retiring], Ivan Gaudri [Miller Brewing], Peter Castro [People en Español] Manuel Fuentes Garcia[FEU]
Marlene Garcia [Retiring], Ivan Gaudri [Miller Brewing], Peter Castro [People en Español] Manuel Fuentes Garcia[FEU]