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Print campaign and Spanish-language website.


Electric and gas provider PECO is running a print advertisement campaign in El Hispano and El Sol newspapers in the Philadelphia market. The print ad features a collage of Hispanic images and honors Hispanics for their social and economic advancement.

The campaign was developed by Chicago-based San Jose Advertising. It will start the week of September 18 and will run for four weeks.

The company has a Spanish-language website that promotes its services as well as conservation and clean energy initiatives, including energy education content and alternative energy information.

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Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

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