Energy company ComEd is running a multiplatform campaign in the Chicago market, running a TV vignette on Spanish television stations Univision and Telemundo. The vignette features images of Hispanic family life, friendship, and culture.
In addition, ComEd started a campaign last May (Electronic Safety Mitigation Campaign) that included print media buys in Chicago (La Raza, Lawndale News, Hoy, Extra, El Dia, and Reflejos and Philadelphia El Sol and El Hispano) markets.
ComEd also has an energy education and customer assistance initiative website called CARE, which stands for Customer's Affordable Reliable Energy (http://www.exeloncorp.com/comedcare/). The website is available in Spanish, and provides information on how to better conserve energy and save money on energy use.
ComEd is also promoting its CARE program at Chicago-area events such as the Chicago Outdoor Film Festival, the Illinois State Fair, and the Illinois Renewable Energy Fair.