Tech-giant Google announced recently that it will be offering free coupon hosting to users of its Google Maps service: “The coupon product is still in beta; we are diligently working on rolling out multi-lingual iterations soon,” said Google Account Executive Sarah Carberry.
The move upsets the status quo, since many other companies like ValPak and CoolSavings charge fees for online coupon services, while Google will be offering their service for free. An agreement has apparently been hashed-out whereby Google will host coupons sold by ValPak.
Some in the Hispanic coupon market, like Shayne Walters of Carmen's Cupones y Consejos, would welcome Google's entrance into the market. “Would I view it as competition? Sure, but I think that anything that raises awareness among Hispanic families about the utility of coupons would be a good thing.”
Carmen's Cupones is in the midst of its own online coupon beta test. “Besides, Carmen's Cupones y Consejos is about more than just coupons. We have newsletters that offer health and financial advice. Our readers relate to the brand in a very personal way, which is something I don't see them developing with Google.”