Direct Mail: Opportunities in the Hispanic Market
• The Markets (Economic and Geographical)
• The Competition
• Growth Drivers, Impediments and Forecasts 2007-2012
• The Markets (Economic and Geographical)
• The Competition
• Growth Drivers, Impediments and Forecasts 2007-2012
• The Hispanic Population: A Heterogeneous Crowd
• Content preferences: Advice for Editors
• The main players in the Spanish-language content market
• The Language Choice Question
• The Sector, the Players, and Geographical Markets Internet:
Opportunities and Threats
• Growth Drivers and Forecasts 2007-2012
• Growth of National Spanish-language advertising
• The size of the Local and National Spanish-language Advertising Market
• Ad-categories in Newspapers and Magazines
• Growth Drivers, Impediments and Forecasts 2007-2012
New York’s El Diario La Prensa posts growth figures amidst downward trend.
Publishes Thursday edition to get Hispanics ready for shopping weekend.
HP launches multi-faceted campaign to reach Hispanics this holiday season with Spanish-language print, online and telephone support.
Signs deal with Elsevier Publishing Co. to distribute targeted Hispanic content.
Mega-publisher avoids joint ventures and new launches in favor of licensing agreements.
Looks to expand Hispanic marketing efforts; works on Spanish-language website.
Weekly lifestyle/entertainment tabloid a strong draw for U.S. retailers
Impact on Spanish-language editions not yet certain.
Miguel Cerda{Press-Enterprise Company}, Carlos Fuentes{Uno}, Jim Munson {Impacto US}, Jorge Plasencia {Republica}, Rodrigo Vallejo {Camelot Communications}, Alonso Ancira {Que Pasa Corp}.
elHood, Migente, Batanga, and QuePasa are all players in this game.
Established Mexican publication debuts in U.S.A with launch party.
Talks about Seccion Amarilla’s expansion strategy in the wake of the acquisition of his company by Telmex.
Producers of Ortho Evra, Topamax and other drugs are stepping up their Hispanic marketing efforts.
A Q&A with Jim Lucero, Managing Director and Head of Multicultural of the Dallas based independent Agency, on new hires and his Hispanic accounts.
The Third FIPP Ibero-Latin-American Conference was held in Sao Paulo last week.. Publishing behemoths including Editorial Televisa, Abril, Time Inc discussed the challenges of cross border publishing. An exclusive Portada account.
Beth Press (Media Options Inc), Patricia Mondello (AARP Publications).