November 27, 2006
Impacto USA Does Special Thanksgiving Edition
Breaking from their usual schedule of Saturday publication, Impacto USA out a special Thursday edition last week to cater to advertisers targeting the Thanksgiving-weekend shopping crowd.
The stand-alone edition went out to 250,000 homes, and featured free-standing inserts from major retailers like Walmart and Target, according to Mike Cano, CEO of Impacto USA.
Impacto USA's Thanksgiving edition also included editorial on traditional holiday foods.