November 27, 2006

Impacto
USA Does Special Thanksgiving Edition


Breaking from their usual schedule of Saturday publication, Impacto USA out a special Thursday edition last week to cater to advertisers targeting the Thanksgiving-weekend shopping crowd.

The stand-alone edition went out to 250,000 homes, and featured free-standing inserts from major retailers like Walmart and Target, according to Mike Cano, CEO of Impacto USA.


Impacto USA's Thanksgiving edition also included editorial on traditional holiday foods.





Author

Portada Staff

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