November 27, 2006

USA Does Special Thanksgiving Edition

Breaking from their usual schedule of Saturday publication, Impacto USA out a special Thursday edition last week to cater to advertisers targeting the Thanksgiving-weekend shopping crowd.

The stand-alone edition went out to 250,000 homes, and featured free-standing inserts from major retailers like Walmart and Target, according to Mike Cano, CEO of Impacto USA.

Impacto USA's Thanksgiving edition also included editorial on traditional holiday foods.


Portada Staff

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