Interactive Music Distribution Heats Up

November 20, 2006
Interactive Music Distribution Heats Up

In what looks like a brewing turf war between Hispanic social networking sites for Latin Music content, Warner Music and have announced a partnership to develop the website's online artist community.

Under the deal, elHood will be granted rights to disseminate content flowing from Warner Music Latin America's music and video catalog. This content will be comprised of audio streams, music videos, interviews, live performances, etc. Some of the artists that will be available to view and listen to are Alejandro Sanz, Mana and Luis Miguel, among others.

The wording of the partnership does suggest that this is not an exclusive arrangement, as Warner Music is cited as the first music label “to leverage's innovativemedia sharing technology and Hispanic focused sales organization.”

The model is not a new one, and loosely follows the one developed by frontrunner general market site,, which is home to thousands of signed and unsigned artists. And elHood is not the only one in the Hispanic market pursuing this tack.

Social network site, which was launched in October of 2000 and currently has over two million registered users, recently announced that it is launching Migente Music, an extension of the website where artists can build platforms from which to communicate with their fans. Notable artists such as Enrique Iglesias and Mario Vasquez have already launched profile pages on the network. In order to view the pages, one must first sign up for the free membership to

Migente Music offers artists the ability to see how fans are interacting with the site, which features they are accessing, song plays, etc. Artists may also post an unlimited amount of photos and announcements.

QuePasa and Universal Music recently inked a deal that would open up Universal's music video catalog to the site, where users would be able to browse them and post them on their personal profile pages.

Batanga, a company that recently bought Publishing and Event Marketing Firm Latcom, has also been making strides in developing their music content. The site launched a new version of its website in October that further integrates music and video content, allowing users to “tag” music videos for subsequent search-compatibility.

For all intents and purposes, it seems the interactive music distribution war is on. We'll see when the dust clears who is left standing, and who is left on the sidelines, in this surging battle.