Messi’s engagement with Inter Miami will accelerate soccer’s transformative impact on U.S. sports marketing. Find out why the MLS has the opportunity to surpass Spain’s La Liga in revenues and shorten the gap to the three U.S. juggernaut leagues, NFL, MLB, and NBA. Five critical questions and answers you need to know about.
In a historic first for sports, fans can stream every single MLS match through the Apple TV app, without any local blackouts or restriction.
Americans’ interest in soccer both as active participants in soccer matches as well as in fandom is growing at a high rate. Therefore, the brand
When it comes to reach U.S. Hispanics, the Mexican soccer league LigaMX can be a much better marketing vehicle than the MLS, Nick Kelly, Head of U.S. Sports Marketing at Anheuser -Busch, said during last week’s Portada New York.
St Louis Is Joining the MLS. Here you’ll find a weekly summary of the most exciting news in soccer marketing. If you’re trying to keep up, this is it.
MLS has announced a series of partnerships reflecting and promoting the diversity of its teams and fans. More than any other league in North America, MLS thinks and act multilingual in almost every business action it has.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
MLS and Liga Bancomer MX have reportedly discussed the possibility of a superleague, encompassing clubs in Canada, the U.S. and Mexico.
That these and other Latino stars dominate the list reflects their popularity among not only Hispanic fans but soccer supporters in the U.S. as a whole.
The program tying education, real-life experience and soccer can serve as a model for partnerships with tangible benefits to Latino students and brands, in this case, a university.
Major League Soccer looks to leverage World Cup coverage and the success of “El Tri” to increase viewership. Major League Soccer wants to continue its growth as league despite the USMNT not qualifying into the 2018 World Cup.
Major League Soccer and Liga MX announced a long-term partnership designed to strengthen the sport in North America. This agreement sends a clear message of unity to FIFA as the 2026 World Cup bid comes into focus.
As soon as you register to Portada17 (September 13-14 in New York City), you ll be able to choose your speed-networking table leaders through the Portada17 app! During the speed-networking function taking place at 4:10 pm, attendees will meet seven of the below twelve table leaders (on a first-come-first-serve basis). Register now and choose who you want to meet through the Portada17 app (a link to download will be sent to attendees once they register)!
More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.
AT&T has extended its sponsorship agreement with Soccer United Marketing, the commercial arm of Major League Soccer (MLS). The telecom company will continue to sponsor not only MLS, but also the United States and Mexican national soccer teams.
This week, MLS regained 25% of Soccer United Marketing shares owned by Providence Equity Partners.
Sac Soccer & Entertainment Holdings, led by CEO Kevin Nagle, bought today USL soccer team Sacramento Republic FC.
Mexican soccer player Javier ‘Chicharito’ Hernandez has been offered $10 million to join Los Angeles FC, starting 2018 season.
Johnson & Johnson announced a multi-year extension as the official healthcare partner of MLS and US Soccer.
Major League Soccer agrees to use Facebook’s live streaming.