Google’s Hit The Snooze Button on 3rd Party Cookies
It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift off to sleep again. 6:45am,
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It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift off to sleep again. 6:45am,
Update was a major pillar announced during Teads’ Partner Day event on 16th November. Other announcements included advancements in supporting advertisers’ CSR initiatives, results from dentsu’s Attention Economy study and significant updates to Traffic Acquisition products.
TAM is the pioneering cookieless platform of the open web, with different effective, proven and scalable solutions for the world’s biggest brands. Teads, the global
After the success of test cookieless campaigns in Mexico, similar strategies were rolled out across campaigns throughout South America, beginning with Chile and Argentina. Teads
This week, Google announced that it was delaying the depreciation of 3rd party cookies from within its Chrome browser environments. Originally planned for implementation in 2022, the phasing out is now planned to begin mid-2023.It’s the latest twist in the tale for the digital media industry, but what does Google’s announcement actually mean and what’s going to happen next? By Remi Cackel, Chief Data Officer, Teads
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become a hot topic, reaching into
Remi Cackel, Chief Data Officer, Teads tells Portada that Teads has built deep capabilities to understand how people consume and engage with premium editorial content. Below is an article by Cackel on Google’s recent announcement on ad-targeting on the open web.
Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing. As tech firms and regulators herald the end of the cookie in 2021, here are our initial steps for marketers to take, to ensure their advertising is still reaping the measurable benefits of digital marketing, but with cookies no longer at their disposal.
With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 years, but what do we do now that cookieless mobile accounts for more than 50 percent of traffic to commercial websites?
Truist, Lexus and other brands targeting the U.S. consumer right now.
Taco Bell, Tajín, McDonald’s and other brands targeting the U.S. consumer right now.
Privacy Policy At Portada we recognize that privacy is important. This Privacy Policy applies to all of the products, services and websites offered by Portada,
In 2023 we interviewed dozens of brand marketing decision makers in the Portada network. Eight tips they provided you need to be in the know about for 2024.
Contextually relevant content has become a critical asset in the post-cookie world. Using the example of the recent Bombay Sapphire Campaign, Jaime Keller, Brand Director of Bombay Sapphire Gin for North America at Bacardi, explains how experiential marketing campaigns can be used to create contextually relevant content. She also tells Portada about the passion point the campaign is centered on, the type of media used, and how experiential marketing activations are measured.
With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
Dozens of brand marketing and media buying agency leaders shared knowledge at last week’s Portada Live event in New York City and virtual format.
Mundial Media announced $2.0 million for AI-enabled contextual platform for multicultural audiences in pre seed funding led by a syndicate of family office investors, including
Shell, Don Julio, Freeway Insurance, Bimbo…and other brands targeting the U.S. consumer right now.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
Noodles & Company, Pepsico and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.