Canela Media to Represent Digital Sports Property Marca
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
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Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
The news of the purchase of a majority stake in MyCode by Ariel Alternatives valuing the company at US $400 million, triggers interesting thoughts on the value of minority ownership and the overall state and valuation of media and ad-tech companies involved in multicultural marketing. Why is Univision’s valuation so low? Is there a minority-owned valuation premium? Let’s analyze …
Canela Media’s founder and CEO Isabel Rafferty shared news about the company’s next tier of content for Canela.TV and Canela Music.
The closing of Canela Media’s US$ 32 million Series A funding round is one of the few relatively sizable investments in digital media companies in the last few years, particularly in Hispanic digital media. Four things You need to know.
We talked to Isabel Rafferty, CEO & Founder at Canela Media to understand how women and minority-owned companies such as Canela Media* are bringing a new perspective to the table. Canela.TV is holding its upfront presentation on May 17 at 3pm est, register here: https://app.livestorm.co/canela-media/canela-upfront
Yesterday’s announcement of Canela Media taking over exclusive U.S. sales representation of sports and soccer property Marca highlights the increasing interest in soccer-related advertising in the U.S.
2023 Hmc Annual Summit, only conference devoted to Hispanic marketing, takes place April 26-27 in New York City. Business leaders, award-winning creatives, newsmakers and influencers
Despite their enormous influence, minority media still struggles to be valued and heard in the hard-wired media sphere.
In recent times, businesses have recognized the importance of supporting diverse-owned media and organizations. Yet, they face structural barriers that prevent them from receiving funding from advertisers and benefactors,and covering the perspectives and issues that matter to their communities.
Hispanic CTV provides advertisers the positive audience features of linear TV (co-viewing, large screen engagement) and the targeting and interactivity of digital marketing. Hispanics are one of the highest growing cohorts in CTV adoption. What do advertisers need to take into account when it comes to target the U.S. Hispanic consumers through CTV?
Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, will host its first-ever upfront presentation themed “We Make It Happen / Lo Hacemos Posible” on May 17th at 3:00 pm ET. Sign up here: https://app.livestorm.co/canela-media/canela-upfront?
Companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
At Portada, we are keeping our finger on the pulse of all things marketing and media. “Insider” is our digest of news and occurrences that have gotten under the radar lately and deserve attention and analysis. Today, we look at why ad sales forces are coming back, NGL’s Lawsuit against GoDigital, the decline in social referrals to websites, and more…
Updated on September 6, 2023: Marketing Conferences 2024: Gain key intelligence and build new partnerships in just 6 hours! The program of Portada marketing conferences
Updated August 17, 2022. Senior marketers from Anheuser-Busch, Comcast, Digitas and T-Mobile are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference on September 29, 2022.
Latino Media Network gets US$ 80 million funding and buys 18 TelevisaUnivision radio stations, MoEngage, Emigdio Rojas, Jessica Ricaurte ….companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
More than 80 brand marketers targeting U.S. and Latin American audiences will be participating at the Portada Live Marketing Conference in Miami on March 31, 2022. The conference program is designed to maximize peer-to-peer learning and 1:1 interaction in a comfortable setting. A complementary virtual format will enhance content and networking opportunities.
Nissan, Nike, Iberia, Coca-Cola… and other brands targeting the U.S. consumer right now.
Lexus, Lowe’s , BMW, Hormel Foods, Applebee’s, Cheetos, Domino’s®, NASCAR, Toyota, ALDI, Teasdale Latin Foods, Resnick Distributors….. and more brands targeting the U.S. consumer right now.