Updated August 17, 2022. Senior marketers from Anheuser-Busch, Comcast, Digitas and T-Mobile are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference in New York on September 29, 2022. The conference program is designed to maximize peer-to-peer learning and 1:1 interaction in a comfortable setting. It will include knowledge-sharing sessions and presentations by major brand leaders as well as VIP lunch and dinner functions. A complementary virtual format will enhance content and networking opportunities (1:1 meetings) with brand marketers attending the event virtually.
Driven by brand marketers belonging to the Portada network who represent the most dynamic sectors of the U.S. and Latin American economies, the Portada Live marketing conference in New York will include presentations and knowledge-sharing sessions by major brand leaders who will discuss topics including the below:
- Best Practices in In-Culture Marketing with Daneyni Sanguinetti, Director, Culture & Inclusive Marketing at Pernod Ricardi, Nicole Preston, General Manager, Latino Center of Excellence, Dish Networks, and Seraj Bharwani, Chief Strategy Officer, AcuityAds
- Understanding the Streaming Explosion: Optimization Paths for Brands and Advertisers with Jonathan Scarpetta, Media Director, Pepsico Mexico Foods, and Carlos Vargas, CMO, Samsung Colombia
- The sixty-four-thousand-dollar question: Engaging the Evolving Hispanic Consumer with Diego Osuna, Sr. Manager Integrated Marketing Strategy, T-Mobile and Guillermo Pérez, Chief Creative Officer and Brand Strategist, Digo
- Anheuser-Busch’s Vision for Multicultural America with Mariana Lever, Sr. Director, Commercial Strategy and Planning, Anheuser-Busch and Alexander Monroy, Sr. Brand Director, Estrella Jalisco at Anheuser-Busch
Marketing Conference in New York: Brand Decision Maker-led Concurrent Workshops
Portada Live in New York will also include a VIP lunch and other networking functions. In addition, there will be concurrent brand decision-maker-led workshop tracks. Participants will be able to choose one of the five sessions below:
-DtoC or not to DtoC in 2023. That is the question. Led by Christina Caruso Nevoso Senior Brand Manager: Commercial and Innovation Lead, Bayer, and Kunal Kumar, Director Brand Marketing, Red Ventures).
–How to best drive an audience strategy in multicultural America. Led by Alejandro Solorio, Audience Strategy & Planning Director, Comcast
–Fine-tuning your influencer marketing to different cultures and geographies. Led by José Nicolás Vélez, Global Marketing Director, Smirnoff at Diageo.
How Brands Best Can Capitalize on the Power of Video and Social Leader: Led by Danisha Lomax, SVP, Head of Media & National Paid Social Lead, Digitas North America
-Purpose-driven marketing: Supporting diversity serving media partners. Led by Arnetta Whiteside, SVP, Inclusive Media Research, Strategy & Knowledge Management, Publicis Media.
Workshop leaders will be providing subject matter expertise to provide solution approaches to each of the workshop topics.
In order to ensure the safety of attendees, all participants will have to provide proof of COVID-19 vaccination or a recent negative COVID-test.
Complementary Virtual Format Enhances Content and Networking Opportunities
In addition, a complementary virtual event format will enable globally based participants to attend the event virtually, including the participation in 1:1 meetings with brand marketers attending the event virtually. The event’s virtual format will also include the following sessions:
- Best Practices in In-Culture Marketing with Daneyni Sanguinetti, Director, Culture & Inclusive Marketing at Pernod Ricardi, Nicole Preston, General Manager, Latino Center of Excellence, Dish Networks, and Seraj Bharwani, Chief Strategy Officer, AcuityAds
- Understanding the Streaming Explosion: Optimization Paths for Brands and Advertisers, Jonathan Scarpetta, Media Director, Pepsico Mexico Foods, and Carlos Vargas, CMO, Samsung Colombia
- The sixty-four-thousand-dollar question: Engaging the Evolving Hispanic Consumer with Diego Osuna, Sr. Manager Integrated Marketing Strategy, T-Mobile and Guillermo Pérez, Chief Creative Officer and Brand Strategist, Digo
- Anheuser-Busch’s Vision for Multicultural America with Mariana Lever, Sr. Director, Commercial Strategy and Planning, Anheuser-Busch and Alexander Monroy, Sr. Brand Director, Estrella Jalisco at Anheuser-Busch
Already confirmed Partners of Portada Live include:
For more information on participation at Portada Live, September 29, 2022
Qualifying client-side brand marketers, please reach out to Brand Relationship Manager Celeste Martorana at [email protected].
Marketing service suppliers, including media companies and agencies, who want to find out about thought leadership and business development opportunities, please contact Marcos Baer at [email protected].
