
Bilingual/Bicultural Hispanics and their Streaming Revolution
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
Mario X. Carrasco, Co-Founder & Principal of ThinkNow Research speaks on ThinkNow Affinity™ Brand Loyalty Study and how it suggests a shift in consumer behavior.
What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the
What:Pregnancy and parenting web BabyCenter®, owned by Johnson&Johnson, has partnered with Nestlé NIDO, the early childhood powdered milk brand, to introduce the nutritional drink product to
As marketers are asking for more quality content targeting acculturated Hispanic women, media properties are taking notice. Time Inc.’s People en Español announced the launch of “Chica”, a new english-language digital and print content offering targeting the bi-cultural Latina woman.
Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.
Hispanics make up about 10 percent of Red Lobster’s clientele, a number that matches the industry standard. Hispanic consumers are projected to account for 25%of
Portada asked major clients and media executives at advertising agencies about where they see the main challenges to Hispanic marketing in 2013. Frequent answers include how
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