Bilingual/Bicultural Hispanics and their Streaming Revolution
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
Mario X. Carrasco, Co-Founder & Principal of ThinkNow Research speaks on ThinkNow Affinity™ Brand Loyalty Study and how it suggests a shift in consumer behavior.
What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the
What:Pregnancy and parenting web BabyCenter®, owned by Johnson&Johnson, has partnered with Nestlé NIDO, the early childhood powdered milk brand, to introduce the nutritional drink product to
As marketers are asking for more quality content targeting acculturated Hispanic women, media properties are taking notice. Time Inc.’s People en Español announced the launch of “Chica”, a new english-language digital and print content offering targeting the bi-cultural Latina woman.
Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.
Hispanics make up about 10 percent of Red Lobster’s clientele, a number that matches the industry standard. Hispanic consumers are projected to account for 25%of
Portada asked major clients and media executives at advertising agencies about where they see the main challenges to Hispanic marketing in 2013. Frequent answers include how
Following is a preview of Latino Link: Building brands online with Hispanic communities and content fromParamount Books.
Following is a preview of Latino Link: Building brands online with Hispanic communities and content fromParamount Books.
The following is a preview to the Joe Kutchera´s forthcoming book – Latino Link: Communities and Content Online – from Paramount Books.
The following is a preview to the Joe Kutchera´s forthcoming book – Latino Link: Communities and Content Online – from Paramount Books.
Bello magazine, an English-language quarterly targeting acculturated ….Read more.
To be successful, programmatic advertising targeting multicultural audiences needs to be fine-tuned. Advice from Augusto Romano, CEO of Digo Hispanic Media, and Hernán Zungri, SVP Sales & Operations, Digo Hispanic Media.
Influencer Marketing Trends: Julia Estacolchic, Sr. Director of Brand Marketing at Match, provides Portada with first-hand input about the evolving influencer marketing practice.
Nationwide, Bombay Sapphire, Buchanan’s, Papa Johns, Humana… and other brands targeting the U.S. consumer right now.
Red Stripe, PepsiCo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Remezcla announced that MyCode acquired a “sizable” stake in Remezcla. The transaction reflects the trend towards further consolidation in the Hispanic digital media space as relatively small companies partner up to scale their operations. In August last year, Mitu acquired NGL Collective, and in May, also of 2022, MyCode acquired ImpreMedia, a major publisher of Spanish-language content via digital and print media.
Tecate ALTA Presents: ALTA Sinfónica, a reimagined approach to classical music led by the founder of the SF Philharmonic, Jessica Bejarano.
American Express, Kellogg’s, Hasbro, Alka-Seltzer®… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.