Bilingual/Bicultural Hispanics and their Streaming Revolution
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the
What:Pregnancy and parenting web BabyCenter®, owned by Johnson&Johnson, has partnered with Nestlé NIDO, the early childhood powdered milk brand, to introduce the nutritional drink product to
Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.
Hispanics make up about 10 percent of Red Lobster’s clientele, a number that matches the industry standard. Hispanic consumers are projected to account for 25%of
The boom in youth U.S. soccer provides an opportunity for advertisers to tap into, senior executives at brand, media agency and media said during a workshop at Portada Live, NYC 2024.
Portada interviewed Elizabeth Barrutia, Founder and President of Barú Advertising. Barrutia shares insights and views on brands betting mainly on performance advertising, Hispanic e-commerce marketing, and more.
To be successful, programmatic advertising targeting multicultural audiences needs to be fine-tuned. Advice from Augusto Romano, CEO of Digo Hispanic Media, and Hernán Zungri, SVP Sales & Operations, Digo Hispanic Media.
Influencer Marketing Trends: Julia Estacolchic, Sr. Director of Brand Marketing at Match, provides Portada with first-hand input about the evolving influencer marketing practice.
Nationwide, Bombay Sapphire, Buchanan’s, Papa Johns, Humana… and other brands targeting the U.S. consumer right now.
Red Stripe, PepsiCo, Ford… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Remezcla announced that MyCode acquired a “sizable” stake in Remezcla. The transaction reflects the trend towards further consolidation in the Hispanic digital media space as relatively small companies partner up to scale their operations. In August last year, Mitu acquired NGL Collective, and in May, also of 2022, MyCode acquired ImpreMedia, a major publisher of Spanish-language content via digital and print media.
Tecate ALTA Presents: ALTA Sinfónica, a reimagined approach to classical music led by the founder of the SF Philharmonic, Jessica Bejarano.
American Express, Kellogg’s, Hasbro, Alka-Seltzer®… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
While Centers of Multicultural Marketing Excellence certainly fulfill their function as specialized units for best practices and research, they are also sometimes mocked by insiders as consulting units that do not have decision-making power. This is not the case of Dish’s Hispanic Center of Excellence, Alfredo Rodriguez, Vice President, Latino Center of Excellence at DISH Network tells Portada. “DishLATINO is a brand and a product. A P&L focused mindset drives all acquisition, retention, programming & product initiatives.”, he asserts.
Sensis, La Vida Baseball, Adsmovil … companies make acquisitions, people change positions, get promoted or move to other companies. Portada is here to tell you
Panera, Michelob Ultra, Dodge-Lego, GAP-Walmart, Gibson, … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
According to the first quarter 2021 financial report of the Match Group, the world’s biggest dating services provider, growth in North America average subscribers was primarily driven by dating services Tinder, Hinge, BLK, PlentyOfFish, and Chispa. Julia Estacolchic, Director, Brand Marketing, Match Affinity at Match, leads brand marketing for several brands including Chispa, the dating app for Hispanics in the U.S. Portada talked to Estacolchic to understand how her marketing efforts are impacting the above cited subscriber growth.
Godiva, Tom’s of Maine, Chispa, Volkswagen, ipMargs… … and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
HEINEKEN USA and its TECATE brand announced the official, multi-year U.S. sponsorship of LIGA BBVA MX, the most-watched soccer league in the U.S. Tecate USA will also be a partner of LIGA BBVA MX’s other competitions, LIGA BBVA Expansion MX and LIGA BBVA MX Femenil. To get a better understanding of the new initiative, Portada talked to Oscar Martinez, Senior Brand Director Tecate USA.