Bilingual/Bicultural Hispanics and their Streaming Revolution
10/03/2022
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
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SOUNDING OFF: Mario X. Carrasco-ThinkNow Research “Bicultural Hispanics are More Brand Loyal Than Less Acculturated & Acculturated Hispanic Counterparts”
03/03/2017
Mario X. Carrasco, Co-Founder & Principal of ThinkNow Research speaks on ThinkNow Affinity™ Brand Loyalty Study and how it suggests a shift in consumer behavior.
Mobvious Expands to U.S. with Focus on Bicultural Hispanic Market
07/21/2016
What: Mobvious, a European firm specializing in mobile marketing solutions, is entering the U.S. market. The firm’s main focus will be the bicultural Hispanic.With the
Nestlé Nido Partners with BabyCenter® for Campaign Aimed to Bicultural Hispanic Moms
09/02/2015
What:Pregnancy and parenting web BabyCenter®, owned by Johnson&Johnson, has partnered with Nestlé NIDO, the early childhood powdered milk brand, to introduce the nutritional drink product to
People en Español expands offerings to bicultural Latina with English-language “Chica”
04/23/2014
As marketers are asking for more quality content targeting acculturated Hispanic women, media properties are taking notice. Time Inc.’s People en Español announced the launch of “Chica”, a new english-language digital and print content offering targeting the bi-cultural Latina woman.
How Tecate uses Boxing to reach bicultural Men
02/18/2014
Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.
Restaurant Marketing-Red Lobster’s Marquina: “Our Insights resonate with first Gen and bicultural Hispanics”
02/26/2013
Hispanics make up about 10 percent of Red Lobster’s clientele, a number that matches the industry standard. Hispanic consumers are projected to account for 25%of
2013 Hispanic Marketing Challenges: Bicultural Relevancy, Mobile and to break through the Clutter
01/23/2013
Portada asked major clients and media executives at advertising agencies about where they see the main challenges to Hispanic marketing in 2013. Frequent answers include how