Wells Fargo’s Sara Toussaint Joins Portada’s Council System

We are excited to announce that Sara Toussaint, Vice President, Sponsorships at Wells Fargo is joining the Portada Sports Marketing Board, one of the six units of Portada's Council System. The board's next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles' Loews Hotel.

Sara oversees Wells Fargo's Major League Soccer, Mexican National Team, and other soccer sponsorships.

Her sports background also includes Director of Business Development for the Boston Blazers, Hispanic Partnerships for the MLS, and Labor Relations for the MLB. The Sports Business Journal named her a 2018 "Game Changer."

Prior to Wells Fargo, Sara directed all marketing efforts and scouted investment opportunities for Allied Minds and served as Associate Director of Alumni Relations for the University of Chicago.

Sara started her career at the law firm of Covington & Burling, first as a legal assistant and later in PR & marketing. She earned her BA in Public Policy (UChicago) and an MBA (NYU).

Apart from meeting with the Sports Marketing Board on March 14, Toussaint will take the Portada Los Angeles stage on March 15 to talk about: 'The Promise of Women's Soccer: How Should Brands Use it for Activations?'. To get her and all the other brilliant speakers' insights, click here.

Welcome, Sara, to the Portada Council System!


Avatar

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Major League Teams Need to Truly Connect with Hispanic Fans

Major League Teams Need to Truly Connect with Hispanic Fans

Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.


#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

#PortadaLA 2019 Gathered Experts in Passion-Point Marketing to Discuss Nuances of the Multicultural Consumer and More

The first Portada event of the year offered a unique opportunity for attendees to network, share knowledge, and learn about new ways to target the multicultural American consumer. Join us next at Portada's Data & Content Marketing Forum in NYC on April 3.