Portada Reveals Expanded Sports Marketing Board
Portada Reveals Its Expanded Sports Marketing Board of Senior Brand Execs. Their input will drive Portada's content and networking platform.
Joe Favorito, who has had over 32 years of experience in communications, marketing and digital and social content, will chair Portada’s expanded Sports Marketing Board. The first Sports Marketing Board in-person meeting will take place during Portada Miami (April 18-19, 2018, EAST Miami Hotel).
The group of senior sports marketing executives who are very passionate about the strength of soccer and sports content throughout the Americas includes:
John Alvarado, VP Brand Marketing, Crown Imports
Shawn Bryant, Managing Director, Intel Sports
Ward Bullard, Board Chair of Athletics Department, Stanford University
Ed Horne, EVP, Endeavor Global Marketing, Endeavor
Jorge Inda Meza, Marketing Director West Region (CA, NW, AZ, Hawaii), Anheuser- Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, Managing Partner, Horizon Media
Felix Palau, VP Marketing, Heineken
Mike Tasevski, Vice President, North America Sponsorships, MasterCard
Additional senior members of this invitation-only community of senior sports marketing executives will be announced soon.
Most Sports Marketing Board members will be available for one-on-one meetings with Premium Level ticket attendees of Portada Miami on April 18-19.
“Portada as a media platform is always looking to cover and engage with key growing demos in the marketplace, and in sports, there are perhaps no faster-growing areas that we see as underserved as soccer and the business in and around engaging the Latino community,” said Marcos Baer, Portada president. “We are very excited to tell more of the stories around these two key areas as well as other niches in sports business, which we know will be very intriguing not just to our current readers, but to a new growing audience looking for more content on our events and digital platforms.”
To find out more about Portada's content and relationship platform can help your brand, please contact Portada Sales Manager Isabel Ojeda.