Innovators Meet to Dive Deep into Marketing's most Imminent Issues

Join us at the tenth annual edition of Portada Miami to discuss how brands across the Americas are taking back control, from rethinking internal structures to figuring out ROI on their media ad spend, to understanding how to work with new platforms and technologies. Portada Miami will take place in the brand new East Miami Hotel, nestled in the heart of Brickell City Centre!
Portada Miami will also be the launching pad for Portada's powerful Council System of major brand  and agency executives! 
Portada is introducing 1:1 meetings with these senior brand and agency executives (a service available under the Premium Level Pass type, fill out this form with your choices!).

Members of Portada’s powerful Council System that are available for meetings include senior executives representing Abbott Laboratories, Allstate, Anheuser-Busch, Comcast, Horizon Media, GroupM,  Hilton, Hyatt,  IMG, JC Penney, LatAm Airlines, L’Oreal, Horizon, MasterCard, MediaCom, Volaris and many more...Make your choices by filling out this form!.

AGENDA

  • DAY ONE


    Wednesday April 18

    Day 1 of Portada Miami will be dedicated to 1:1 meetings of Premium Level Pass holders with senior brand and agency executives attending the event.
    In addition, the following units of Portada's Council System will meet throughout the day:
    - Portada Council of the Americas
    - Brand Star Committee
    - Agency Star Committee
    - Travel Marketing Board
    (The Sports Marketing Board will meet on Thursday April 19)
  • DAY TWO


    8:45am
    (SET)
    REGISTRATION AND BREAKFAST
    9:35am

    (The Crush)

     

    SETTING THE STAGE:

    As we start the 10th annual edition of Portada Miami, a few words to celebrate our industry. Key innovations, whose understanding marketers attending Portada Miami will be benefiting from

    9:45am

    (The Crush)

    MOBILE FIRST:

    How brands need to structure their organizations to really ‘act mobile first.’

    10:05am

    (The Crush)

    VOICE-BASED TECHNOLOGY:

    How Alexa, Siri and Cortana are being used to build brand awareness and preference.

    10:30am

    (The Crush)

    ATTRIBUTION MODEL AND DIGITAL MEDIA AGENCIES:   

    How to successfully track marketing spend and build stronger loyal customer bases while getting the best (and most accurate) value for your media investment.

    10:55am

    (The Crush)

    GAMERS AND GAMBLING:

    From e-sports and casual gaming to sports gambling; where is sports marketing heading in 2018?

    11:20am

    (The Crush Foyer)

    MORNING BREAK
    11:50am

    (The Crush)

    CMO OUTLOOK:
    Latin American CMO’s of Fortune 100 companies discuss how their marketing strategy is adapting to the new realities of the Latin American consumer.
    12:25pm

    (Set)

    SOCCER IN THE U.S. AND ACROSS LATIN AMERICA:

    A look at The Beautiful Game

    12:50pm

    (Set)

    LUNCH
    2:00pm

    (The Crush)

    APP MARKETING:

    Crucial insights to understand how brands can reap the rewards of this exploding discipline.

    2:25pm

    (The Crush)

    THE OOH REVOLUTION:


    Technology is revolutionizing the way OOH media can be used. What brands need to take into account.

    2:50pm

    (The Crush)

    TBA
    3:15pm

    (Set)

    AFTERNOON BREAK
    3:45pm

    (The Crush)

    DATA MARKETING’S NEW FRONTIER:


    Two leading executives explain how predictive technologies are improving efficiency in PR and advertising.

    3:45pm

    (The Crush)

     

    BREAKOUT SESSION: The Fourth Quarter Challenge:

    Keeping your most profitable customers from turning to the competition once they hit their Elite-Status Threshold, a collaborative problem solving session with members of Portada’s Travel Marketing Board.

    4:45pm

    (Rise)

    SURPRISE ENTERTAINMENT SESSION
    5:25 pm

    (Pool & Deck)

    HAPPY HOUR

PARTNERS


VENUE


HYATT-REGENCY-MIAMI

 

EAST Miami Hotel Book your Hotel Room

EAST, Miami is a design hotel with a prime location, located within Brickell City Centre, a superb mix of luxury retail, residential, office space and upscale amenities. EAST offers a unique mix of customized guest services, cutting-edge technology, and innovative restaurants and bars.

Designed by award-winning architecture firm Arquitectonica, with interiors by New York-based Clodagh Design, EAST, Miami will offer 255 rooms, eight suites and 89 one-, two- and three-bedroom residences, which are essentially long-stay hotel rooms with kitchen, laundry facilities and access to the amenities and services of the hotel. Ranging in size from 300 to 1,800 square feet, all rooms, suites and residences will feature contemporary interiors, floor-to-ceiling windows and balconies with spectacular views of Miami and the Biscayne Bay.

EAST, Miami proudly hosts our signature restaurant Quinto La Huella; a poolside bar & lounge and a rooftop destination bar called Sugar (named two years in a row as the best rooftop bar in America by Conde Nast Traveler); meeting and banquet rooms with bay and city views; an outdoor pool deck which can be used for private events; and a 24-hour fitness center. In addition to these amenities, travelers will enjoy our floor-to-ceiling windows, multi-control panel for blinds and mood lighting inside the rooms, complimentary Wi-Fi throughout the property, and the largest average room size among hotels in Miami. Oh, and each room is outfitted with a balcony, so our guests can easily access and enjoy that famous Miami weather.

We have added new ticket types! Select the one that fits your needs!


TICKET TYPE (Click: show details+ for more info) PRICE QUANTITY
Entry-level pass show details + $449.00 (USD)  
Premium-Level Pass show details + $3,499.00 (USD)  

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Past Events & Speakers