
Innovators Meet to Dive Deep into Marketing’s most Imminent Issues
Join us at the tenth annual edition of Portada Miami to discuss how brands across the Americas are taking back control, from rethinking internal structures to figuring out ROI on their media ad spend, to understanding how to work with new platforms and technologies. Portada Miami will take place in the brand new East Miami Hotel, nestled in the heart of Brickell City Centre!
Portada Miami will also be the launching pad for Portada’s powerful Council System of major brand and agency executives! Portada is introducing 1:1 meetings with these senior brand and agency executives (a service available under the Premium Level Pass type, fill out this form with your choices!).
Members of Portada’s powerful Council System that are available for meetings include senior executives representing Abbott Laboratories, Allstate, Anheuser-Busch, Comcast, Horizon Media, GroupM, Hilton, Hyatt, IMG, JC Penney, LatAm Airlines, L’Oreal, Horizon, MasterCard, MediaCom, Volaris and many more…Make your choices by filling out this form!.
SPEAKERS
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Vanessa Angulo
Partner
People@
Vanessa Angulo
Partner
People@
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Patrick Becker
CEO
TelePay Group.
Patrick Becker
CEO
TelePay Group.
Patrick was born in Switzerland. He has over 25 years of experience in the payments space. He was Head of international markets with Lufthansa AirPlus, CEO of the first mobile payment scheme paybox (Deutsche Bank), Introduced voucher based Cash payment systems in Europe and LatAm. Today he is CEO of the TelePay group, offering global payment solutions and grouping methods of innovative companies in one offering, including cash, traditional payments and reaching crypto and blockchain security on a multichannel level.
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Chip Bowers
President
Marlins
@chipbowers
Chip Bowers
President
Marlins
@chipbowersChip Bowers is the Miami Marlins’ President of Business Operations. During his 5-year tenure as CMO for the Golden State Warriors, the organization was named the SportsBusiness Journal’s Sports Team of the Year in 2014 and 2016. As SVP of Corporate Partnerships & Marketing with the NBA’s Orlando Magic, Mr. Bowers orchestrated the sale of naming rights and all founding partnerships associated with the Amway Center. He began his career in MLB with the San Diego Padres. He then spent 8 seasons in various roles with the Seattle Supersonics of the NBA.
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Ricardo Casco
Global Sales and Integrated Marketing Strategies
Avis
@rcasco
Ricardo Casco
Global Sales and Integrated Marketing Strategies
Avis
@rcascoRicardo’s oversees AVIS BUDGET GROUP sales efforts to generate and grow business from a diverse portfolio of over 500 international customers across Latin America, EMEA and Asia Pacific. The market segment he leads, include international partnerships, travel management companies, key online and offline agencies, brokers and wholesalers.
Ricardo earned his MBA with Florida International University. Additionally, he holds a B.S in Mechanical Engineering and various certifications on Integrated Marketing and Social Media Strategies from Northwestern and Yale University. -
Chris Dougan
Genius Sport
Head of North America Comms
@GeniusSports
Chris Dougan
Genius Sport
Head of North America Comms
@GeniusSports -
Alan Duggan
Regional VP Business Development
The Americas, Meliá Hotels
MeliaHotelsInt
Alan Duggan
Regional VP Business Development
The Americas, Meliá Hotels
MeliaHotelsIntAlan leads a strong team of professionals in the US, Canada and LATAM responsible for generating revenues for the Global portfolio in all segments and channels with a special
focus on the Americas.
Before joining the Melia family Alan had a 32 year career with Marriott International and
Starwood Hotels & Resorts. Studied Business Administration in the University of Buenos Aires
and started his career in 1985 in reservations at the Sheraton Buenos Aires Hotel & Convention -
Eloisa Garcia
Relationships Director
Club Premier, AeroMexico
aeromexico
Eloisa Garcia
Relationships Director
Club Premier, AeroMexico
aeromexico -
Jan Gerits
Managing Director of Transformation Latam
OmniCom
Jan Gerits
Managing Director of Transformation Latam
OmniCom
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Cynthia Hudson
SVP and General Manager, and Hispanic Strategy
CNN en Español
@cynthiacnn
Cynthia Hudson
SVP and General Manager, and Hispanic Strategy
CNN en Español
@cynthiacnnAward-winning Cynthia Hudson led the evolution of CNN en Español in 2010. As VP and general manager, she launched a multi-platform business, revamped the image, and turned the channel into a program-based information network. Before CNN, she fulfilled key roles at SBS, Cosmopolitan, UFC, Telemundo, and Univision. She also created Miami Sands, Promark’s English-language American telenovela. She is a Director on the board of The National Epilepsy Foundation and VP of the University of Miami Alumni Association.
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Jill Leccia
Senior Marketing Director
Gatorade Latin America
@jvleccia
Jill Leccia
Senior Marketing Director
Gatorade Latin America
@jvleccia -
Carlos Martinez
President
Fox Networks Group, Latin America
Carlos Martinez
President
Fox Networks Group, Latin America
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César Melgoza
CEO
Geoscape
@cesarmmelgoza
César Melgoza
CEO
Geoscape
@cesarmmelgozaAfter key roles at Apple and Strategic Mapping, César founded Geoscape, a firm that provides services for an increasingly diverse marketplace. His award-winning master’s thesis “Chicanos in the New Economy” employed advanced statistical analytics that planted the seeds for Geoscape. He served on the board of directors of the USHCC, the advisory board of FIU’s MBA program, and he is a board member of Florida State University’s Center for Hispanic Marketing Communication. His experience is drawn upon frequently by leading publications and conferences.
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David Mesas
VP, Business Development
Geoscape
@Geoscape
David Mesas
VP, Business Development
Geoscape
@GeoscapeSince joining in 2005, David possesses a deep understanding of Geoscape’s databases, systems, and solutions. Prior to joining Geoscape, he worked at Clear Channel Communications (iHeart Radio) designing and executing radio advertising campaigns. Advance Auto Parts, AT&T, Comcast, Chevron, Goya Foods, Mazda, McDonald’s, MoneyGram, PepsiCo, and Wendy’s are some of the industry leading companies who have achieved successful results working with David. He was born in Miami, FL and is one of three children of Argentinean parents from Mendoza.
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Michael Neuman
EVP, Managing Partner
Scout Sports and Entertainment
@michaelaneuman
Michael Neuman
EVP, Managing Partner
Scout Sports and Entertainment
@michaelaneumanMichael A. Neuman was named EVP, Managing Partner of Scout Sports and Entertainment, a division of Horizon Media, Inc. in November, 2010. Neuman oversees all Sports, Entertainment, Wellness, Experiential and Measurement Analytics offerings. Current clients include GEICO, Burger King, United Rentals, Mohegan Sun, Corona, National Grid, Fanatics, Modelo, Honda, Tim Hortons and Gilead to name a few. Neuman has over 25 years of experience developing sponsorship and marketing partnerships totaling well over US $850 million. Prior to joining Horizon, he was Co-Founder and President of Amplify Sports and Entertainment.
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Cathy Reyes
VP Programming
CNN en Español
Cathy Reyes
VP Programming
CNN en Español
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José María Sanabría
CEO
GroupM Latin America
@groupmworldwide
José María Sanabría
CEO
GroupM Latin America
@groupmworldwideJosé María has been CEO of GroupM Latam since 2015. He had been CEO at GroupM Spain since 2010. Previously, he had been Chief Information Officer at Havas Spain, General Manager at MPG Madrid and also at MPG Iberia. He has participated in management, marketing and executive development programs in Wharton, Stanford, and Insead. He has been member of the Board of “Autocontrol de la Publicidad” (Advertising Self-Regulation Association in Spain) and of the Control Board of Kantar Media (TV audiometry).
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Isabella Sánchez
VP, Media Integration
Zubi
@zubiadvertising
Isabella Sánchez
VP, Media Integration
Zubi
@zubiadvertisingAs Vice President of Media Integration, Isabella leads all integrated media for Zubi Advertising.
With over 25 years of experience, she is considered one of the most influential and powerful media professionals in the Hispanic market.
She currently serves as Treasurer of The Association of Hispanic Advertising Agencies (formerly AHAA). She also serves on the advisory board for Texas Tech University’s Institute for Hispanic and International Communications. -
Ana Lucía Soto
National Media Manager
JC Penney
@aniblue
Ana Lucía Soto
National Media Manager
JC Penney
@aniblueAna Lucía is JCPenney’s National Media Manager developing 360o total market strategies that touch every step of the marketing process, from planning to execution with over 18 years of international multidisciplinary background in Marketing and Media. She holds a Bachelor’s Degree in Communication Science (LCC’98) from el Tec de Monterrey (ITESM, Campus Monterrey). Born in Mexico City, she grew up in Monterrey where she was exposed to the bi-cultural US/Mexican border dynamics. She lives in Dallas, TX.
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Ben Spoont
Founder & CEO
Team Misfits
@benspoont
Ben Spoont
Founder & CEO
Team Misfits
@benspoontBen is the Co-Founder and CEO of Misfits Gaming (League of Legends) & Florida Mayhem (Overwatch League)
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Adam White
Founder and CEO
Front Office Sports LLC
Adam White
Founder and CEO
Front Office Sports LLC
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ALVARO D. VALERIANI
Regional Vice President, Sales & Marketing, Latin America & Caribbean
Hyatt Hotels & Resorts
ALVARO D. VALERIANI
Regional Vice President, Sales & Marketing, Latin America & Caribbean
Hyatt Hotels & Resorts
Alvaro Valeriani was appointed Regional Vice President, Sales & Marketing, Latin America & Caribbean, at Hyatt Hotels & Resorts in June 2013. In this role, his main responsibility is to ensure a successful Sales & Marketing operation for all Hyatt hotels within this region.
Prior to being appointed to his present position, Valeriani served as Director of Sales & Marketing for Latin America since January 2012, based in Mexico City. His hospitality career with Hyatt began in 1998 when he joined the Grand Hyatt Santiago as Business Development Manager. During his near 14 year tenure with Hyatt Hotels & Resorts, he worked in several Sales & Marketing positions in different countries, including Director of Sales at Grand Hyatt Santiago (Chile), Director of Sales & Marketing at Grand Hyatt São Paulo (Brazil), Director of Sales & Marketing for the Andaz Liverpool Street (London) and Area Director of Sales & Marketing UK & Ireland, based in London.
A senior executive with a diverse background, extensive global industry experience and a passion for hospitality, Alvaro Valeriani brings in expertise of almost 20 years in the Hotel, Experiences and Destination Sales & Marketing arena, having also worked at other important hospitality players, such as Amanresorts in its headquarters in Singapore, the exclusive boutique explora Lodges in Chile, and Txai Resorts in Brazil, where he also served as Vice President of the Brazilian Luxury Travel Association.
Valeriani, a native of Uruguay, graduated from the ORT University in Montevideo, doing post-degrees in Hotel Marketing at Cornell University, in New York City. A passionate hotelier and world traveler, he has lived in several countries including United Kingdom, Singapore, Spain, Brazil, Chile, Mexico and others.
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Ricardo Arias-Nath
Chief Marketing Officer
Pepsico Latin America
@rickyarias
Ricardo Arias-Nath
Chief Marketing Officer
Pepsico Latin America
@rickyariasChief Marketing Officer, PepsiCo Latin America Beverages. Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks. +20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries. Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT. BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University. Father of 3 boys and avid endurance runner.
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Trip Barrett
Board Chair of TMB and BSCL
Portada
@portada_online
Trip Barrett
Board Chair of TMB and BSCL
Portada
@portada_onlineTrip is a Global Brand Management and Business Development Leader with extensive experience in Hospitality and Tourism, E-Commerce, Consumer Goods, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States.
Most recently with Starwood Hotels & Resorts where he worked for 13 year as Vice President of Brand Management for Latin America, Trip oversaw Marketing, the SPG Loyalty Program, Partnerships, Field Marketing and Public Relations across the 100 hotels in 19 countries and territories where Starwood operated its portfolio of 10 Brands in the Select Service, Upper Upscale, and Luxury Segments. He was also responsible for developing the Marketing and Communications Strategy for the opening of the first Hotel to be managed by a US Company, the Four Points by Sheraton La Habana.
Prior to joining Starwood, Trip spent three years with Amazon as their Director of International Business Development based in Seattle, Washington, responsible for New Market and Product Entry Strategies; and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong where he was responsible for developing and implementing New Market Entry Strategies, Licensing and Retail Marketing Programs, and Live Entertainment Events and Promotions.Trip Graduated from Duke University with a Bachelors of Arts in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He has lived and worked in 9 countries on 4 continents and is fluent in Spanish, Portuguese and English. He, his wife and 12-year-old son are avid travelers, and Trip, a former Eagle Scout, is actively involved with his son’s Boy Scout Troop.
AGENDA
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Day 1
9:00 am to 10:45 am
Exclusive by invitation only
THOUGHT LEADERSHIP BREAKFAST IN PARTNERSHIP WITH CNN EN ESPANOL
TOPIC: The Future of Research for Media Buyers targeting Multicultural AudiencesIntroduction
CATHY REYES
CNN en Español VP Programming
CYNTHIA HUDSON
SVP, General Manager, and Hispanic Strategy, CNN en Español
@cynthiacnn
Moderator
XAVIER SERBIA
Economist, anchor of CNN en Español’s CNN Dinero, CNN en Español
@xavierserbiaPanelist
ISABELLA SÁNCHEZ
VP, Media Integration, Zubi Advertising
@ZubiAdvertising
Panelist
ANA LUCÍA SOTO
National Media Manager, JCPenney
@aniblue
Panelist
DAVID MESAS
VP, Business Development, Geoscape @GeoscapePanelist
JESSICA ROMÁN
VP, Media Director, PMX
@publicisgroupe11:00 am
Exclusive by invitation onlyAGENCY STAR COMMITTEE MEETING
11:00 am
Exclusive by invitation onlyTRAVEL MARKETING BOARD MEETING
11:00 am to 12:30 pm
ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada’s Council System1:00 pm
Exclusive by invitation only
LUNCH3:30 pm
Exclusive by invitation onlyPORTADA COUNCIL OF THE AMERICAS MEETING
2:00 pm to 4:00 pm
ONE-ON-ONE MEETINGS between Portada Partners and Members of Portada’s Council System3:00 pm
Exclusive by invitation onlyBRAND STAR COMMITTEE MEETING
IF YOU ARE INTERESTED IN MEETING BRAND MARKETING DECISION MAKERS who are members of Portada’s Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.
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Day 2
8:30 am
The Crush Foyer
REGISTRATION AND BREAKFAST9:35 am
The Crush
SETTING THE STAGE
As we start the 10th annual edition of Portada Miami, a few words to celebrate our industry. Key innovations, whose understanding marketers attending Portada Miami will be benefiting from.JANET GRYNBERG
Head of Content, PORTADA
@portada_online9:45 am
The CrushTHE PAYMENT SYSTEMS REVOLUTION
What can marketers learn from the advance of new payment systems explained by a Mexican Innovator. How do new payment systems change the approach to e-commerce and traditional POS systems?
PATRICK BECKER
CEO, Telepay Group
@teleplay10:15 am
The CrushOFFICIAL LAUNCH OF PORTADA’S COUNCIL SYSTEM
A recognition and celebration of the more than 60 brand marketing trailblazers from all over the Americas who are members of Portada’s exclusive Council System.
Marcos Baer
President Portada
@portada_online
Seraj Bharwani
Chief Strategy & Analytics Officer, AcuityAds
@sbharwani
Vanessa Angulo
Partner, people@10:30 am
The Crush
DATA-DRIVEN DIGITAL AND MOBILE ADVERTISING: THE STATE OF THE ARTCÉSAR MELGOZA
CEO, Geoscape
@cesarmmelgoza10:50 am
The Crush
THE MARLINS NEW VISION:
Can the magic of the Golden State Warriors move to Miami? We will ask the Marlins’ new president of business operations Chip Bowers about his plans to further the Marlins’ quest to re-engage and expand baseball business in the diverse South Florida market and beyond after joining the team from the reigning NBA Champions.INTERVIEWED BY
CHIP BOWERS
President, Marlins
@chipbowers
MICHAEL NEUMAN
EVP, MD, Scout Sports and Entertainment
@michaelaneuman11:20 am
The Crush Foyer
MORNING BREAKNetwork with friends, colleagues and business prospects, while you enjoy breathtaking views.
12:00 pm
The Crush
USING TECH TO MOVE FROM TARGETED TO REACTIVE MARKETING
In order to build loyalty from the foundation of its brand, Avis Budget Group is tapping into a wealth of emerging technologies including connected cars.RICARDO CASCO
Global Sales and Integrated Marketing Strategies, Avis Budget Group
@rcasco12:25 pm
The Crush
CMO OUTLOOK
Latin American CMO’s of Fortune 100 companies discuss how their marketing strategy is adapting to the new realities of the Latin American consumer.INTERVIEWED
BY
RICARDO ARIAS-NATH
CMO, PepsiCo Latin America
@rickyarias
MARCOS BAER
President, Portada
@portada_online
Interaction with the audience will be encouraged.13:00 pm
Set
LUNCH & CELEBRATION OF PORTADA’S COUNCIL SYSTEM2:35 pm
The Crush
PANREGIONAL VISIONS
GroupM’s New Panregional ApproachINTERVIEWED BY
JOSÉ MARÍA SANABRÍA
CEO, GroupM Latin America
@groupmworldwide
JANET GRYNBERG
Head of Content, PORTADA
@grynberg_janet02:50 pm
The CrushSOCCER IN THE U.S. AND ACROSS LATIN AMERICA
A look at the Future of The Beautiful Game
IN CONVERSATION WITH
JILL LECCIA
Senior Marketing Director, Gatorade Latin America
@jvleccia
JAN GERITS
Managing Director of Transformation Latam, OmniCom3:10 pm
The Crush Foyer
AFTERNOON BREAK3:45 pm
The Crush Foyer
GAMERS AND GAMBLING:
From e-sports and casual gaming to sports gambling; where is this exciting space heading in 2018?Moderator
ADAM WHITE
Founder and CEO,
Front Office Sports LLCSpeaker
CHRIS DOUGAN
Head of North America Communications, Genius Sports
@geniussports
Speaker
BEN SPOONT
Founder & CEO, Team Misfits (Leads Miami Heat’s eSports strategy)
@benspoont4:05 pm
The Crush
THE FOURTH QUARTER CHALLENGE
Keeping your most profitable customers from turning to the competition once they hit their Elite-Status Threshold, a collaborative problem solving session with members of Portada’s Travel Marketing Board.IN DISCUSSION WITH
Members of Portada’s Travel Marketing Board
Portada Miami attendeesModerator
TRIP BARRETT
Head of Travel Marketing Content, Portada
PORTADA TRAVEL MARKETING MEMBER
ALAN DUGGAN
Regional VP Business Development ,The Americas, Meliá Hotels
@MeliaHotelsInt
PORTADA TRAVEL MARKETING MEMBER
ELOISA GARCIA
Relationships Director – Club Premier, AeroMexico
@aeromexicoPORTADA TRAVEL MARKETING MEMBER
ALVARO VALERIANI
Regional Vice President Sales & Marketing Latin America & Caribbean, Hyatt Hotels Corporation
@AlvaroValeriani4:05 pm
Exclusive by invitation only
tbd
PORTADA SPORTS MARKETING BOARD MEETING4:55 pm
The Crush
THE OOH REVOLUTION:
Technology is revolutionizing the way OOH media can be used. A Fox Networks Group-Latcom Case Study.IN CONVERSATION WITH
CARLOS MARTINEZ
president of Fox Networks Group, Latin America
VALENTIN BUENO
CEO, Latcom5:15 pm
The Crush
RECAP: 5 Things we learned today!JANET GRYNBERG
Head of Content, Portada
@portada_online5:35 pm
The Crush
HAPPY HOURIF YOU ARE INTERESTED IN MEETING BRAND MARKETING DECISION MAKERS who are members of Portada’s Council System and demand a wide array of marketing services, please contact Portada Sales Manager Isabel Ojeda.
VENUE
788 Brickell Plaza, Miami, FL 33131, EE. UU.
EAST MIAMI HOTEL
Book your Hotel Room
Nestled in the heart of Brickell City Centre, EAST, Miami is located in Brickell’s neighborhood of Downtown Miami, a 15 minute drive from Miami International Airport. Conveniently located near popular districts such as Wynwood, the Design District, and South Beach, guests will have many options to stay entertained.
EAST, Miami is a design hotel with a prime location, located within Brickell City Centre, a superb mix of luxury retail, residential, office space and upscale amenities. EAST offers a unique mix of customized guest services, cutting-edge technology, and innovative restaurants and bars.