Past Events


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  • Past Events & Speakers












    • Kevin Thompson

      Chief Marketing Officer

      Sotheby’s International Realty

      @sothebysrealty

      Kevin Thompson

      Chief Marketing Officer
      Sotheby’s International Realty
      @sothebysrealty

      Kevin

      Kevin D. Thompson serves as Chief Marketing Officer for Sotheby’s International Realty Affiliates LLC. In this role, he is responsible for overseeing and implementing all marketing, interactive, digital, advertising, and public relations initiatives for the Sotheby’s International Realty brand.
      With an extensive background working with globally recognized luxury brands, Thompson’s focus and passion are centered on creating an unparalleled customer experience through exceptional marketing and brand management. His unique perspective contributes to innovative ideas for developing systems and campaigns that complement the Sotheby’s International Realty brand vision.
      Prior to joining Sotheby’s International Realty Affiliates LLC, Thompson was vice president of marketing and customer experience for Simon Property Group, a global leader in retail real estate ownership, management and development. He has also held senior positions within globally recognized brands, most recently at Barney’s New York and Gucci. Thompson’s well-rounded executive leadership experience spans across an array of specialties including marketing, management, project development, operations, training, and sales forecasting, in a variety of industries, such as, luxury fashion, real estate andpublic institutions.
      An active speaker at events, Thompson has delivered keynote addresses, hosted executive roundtable discussions and has been asked to lead discussions at national and international marketing conferences on a variety of topics; his core focus being the evolution of brands, their role in influencing consumer behavior and the power of brands to change the world for the better.
      Thompson is a Co-founder of Ruiru Rising, a not-for-profit organization that funds higher education programs for at-risk youth in rural Kenya. A native of Canada, Thompson is a graduate of the University of Guelph in Ontario and holds a graduate degree from Simon Fraser University. He currently resides in New York State.
    • Alexis Thanasoulas

      Managing Director Latin America

      ZenithOptimedia Group

      Alexis Thanasoulas

      Managing Director Latin America
      ZenithOptimedia Group

      Alexis Thanasoulas

      Alexis Thanasoulas is the Regional Director Latam for ZenithOptimedia. Born in Greece, growing up in France, working in New York, Paris, and now in Mexico City, he has always been very curious of all matters. He holds a Law Degree in Public Law and Political Science. Very fittingly, he started his career in the Digital world in New York, during the golden years of the dotcom boom (and bust). During his seven fascinating years there, he introduced clients such as Pfizer, GM, Ernst & Young, and many others to the nascent world of digital media and content planning. In 2003, he moved to Paris to manage global clients such as Renault, Richemont, Colgate-Palmolive, Armani, Sanofi, Nespresso. In January 2012, he moved to Mexico City to manage the Latin America region. With Digital as the foundation of his career, Alexis has kept the values of ROI, and the principles of performance marketing very close to his heart, to the great benefit of clients.

    • Arturo Duran

      Chief Technology Advisor at Grupo Prisa

      Grupo Prisa

      Arturo Duran

      Chief Technology Advisor at Grupo Prisa
      Grupo Prisa

      Arturo Duran

      Mr. Arturo Duran became Chief Innovation Officer at Digital First Media, after transforming the Chief Digital Officer position that he had at the management company of the Media power houses MNG and Journal Register Co., where he has been leading the implementation of their Digital First strategy that is changing the way Newspaper companies distribute their content through the new Digital Platforms. He was part of the Team that took over The Journal Register Co. where the Digital First Strategy was created and executed. Before that, Arturo was until last April 2010, Chief Executive Officer of ImpreMedia Digital, LLC. Previously, Mr. Duran was President of Interactive and Business Integration for Canwest Mediaworks, led the growth of online revenue of that organization to a record level and converted it into the largest Canadian News and Information Network with more than 50 sites. Much of the revenue growth came from the launch of a suite of online Classifieds that quickly grew to the largest in Canada (working.com, driving.ca, remembering.ca, renting.ca etc). Mr. Duran has a long and distinguished career in the online field. He previously served in executive roles at AOL including those of Vice President, Multicultural, for AOL Media Networks, VP Marketing and Interactive Content for AOL Canada, and Director Business Development for AOL Mexico as member of the Team that launched AOL Latin America. Prior to those appointments, Mr. Duran was the Director of Business Development, Internet Division for the Polaroid Corporation. Prior to coming to live in the US, Arturo held Executive Positions at Unisys Corporation, Grupo Timon and Polaroid Mexico.Arturo is also Managing Director at the investment arm of DFM, Digital First Ventures.
      Arturo Duran serves as Chief Digital Advisor to PRISA NOTICIAS AND RADIO.
      Arturo serves as a Member of the Board of the former Yahoo!-Newspaper Consortium, now Local Media Consortium.
      Member of the Board of MNet (Ottawa) and of Platial.com (Portland, Oregon).
      Fellowship at the Media Center, Annenberg School of Journalism, Knight Foundation.
      Several Advisory Board roles, among them SXSW Accelerator Program 2011.Arturo Duran was born in Mexico City, he has lived in Canada, China, Spain, France and after living in New York City, he recently moved to Silicon Valley to lead his new position.

    • Carlos Espindola

      E-Hub Manager Latin America

      3M

      Carlos Espindola

      E-Hub Manager Latin America
      3M

      Carlos Espindola

      With over 15 years experience in digital marketing. He has been responsible for the eMarketing, content and communication strategy for TV Azteca, Grupo Mabe, and GE Apliances. He currently holds the position of eHub Manager for Latin America for the Consumer Business Group at 3M developing eCommerce, eMarketing, Social Media, CRM and strategic alliances within and outside the company. It is also a consultant on digital marketing for and jury at IAB (Interactive Advertising Bureau) in Mexico City.

    • Charlie Hunter-Schyff

      Head of Planning & Insights, Mobile Advertising “

      Telefonica

      Charlie Hunter-Schyff

      Head of Planning & Insights, Mobile Advertising “
      Telefonica

      Charlie Hunter-Schyff

      thinker responsible for activating and accelerating mobile revenues across Telefonica’s markets. Charlie’s role is commercially driven, identifying the strategic levers that will drive greatest impact and leading initiatives that drive accelerated revenue growth. He leads the team responsible for sales strategy, sales effectiveness, trade marketing and best practices that drives the local Telefonica businesses across Europe & Latin America.
      Charlie has over 15 years experience helping brands make the most out of mobile and integrated communications and over 5 years at the forefront of the mobile marketing industry. He joined Telefonica from Proximity London (part of the BBDO Group) where he was Digital Strategist. Prior to Proximity, Charlie worked in digital media agencies for brands including Proctor & Gamble, Masterfoods, Beiersdorf, British Gas, BT and many more.
      Charlie is widely recognised as one of the global leaders in the industry, frequently called on by trade press for insights into mobile marketing and a regular contributor and evangelist at global industry conferences—from MMA’s Forums in London to IAB Conecta Mexico. He personally has received a number of accolades such as ‘The Drum top 50 Mobile influencers’ and was a founding member of the Interactive Advertising Bureau’s Mobile Steering Board.

    • Denisse Guerra

      Regional Marketing Director, Latin America

      The Estée Lauder Companies

      Denisse Guerra

      Regional Marketing Director, Latin America
      The Estée Lauder Companies

      Denisse Guerra

      I started my career as Intern for Nike North American company in the city of Guadalajara. Through this project, the company opened area “Market Research” gradudada me one time. I was 2½ years as Consumer Insigth Coordinator reporting directly to the Director of Marketing for the company. After I got the opportunity to launch a new brand for Nike in Mexico, the share of casual clothing “Nike Sportswear. In this position he was responsible for designing the strategy of launching the brand in Mexico and coordinate all consumer experiences with this brand category. A year later addition to carrying category
      “Sportswear” also put me in the category of “Running” second largest category of the business. In late 2009, the company Estee Lauder Companies hired me as Product Manager for brands Tom Ford Estee Lauder and where I was in charge of generating strategies for product, price and distribution of new releases for brands. A year and a half, I was given the opportunity to take the position of Marketing Manager for these same brands, now under the supervision of the product areas, media and trade marketing. I spent two years in that position where among other things we position the brand Estee Lauder in a market of younger women through various digital strategies, social media and events at point of sale. In the same way we implemented a change in overall brand image, much more modern and close to the young consumer.
      In the month of February 2013, I was given the opportunity to move to the regional structure of the company, now as Regional Director Marcadotencia Latin American brands Estee Lauder, Tom Ford and adding the fragrance brand ADF in which are the Fragrances Donna Karan, Tommy Hilfiger, Coach, Michael Kors, among others. In this position I have aimed to align strategies Marketing, Trade Marketing, Digital and Prices of brands in more than 12 countries highlighting Mexico, Chile and Brazil.

    • Eduardo Gamarra

      Professor

      Florida International University

      Eduardo Gamarra

      Professor
      Florida International University

      Eduardo Gamarra

      Eduardo A. Gamarra received his Ph.D. in political science from the
      University of Pittsburgh in 1987. He has been affiliated with Florida International University since 1986 where he is currently a tenured-full professor in the department of politics and international relations. Gamarra is the founder of Integrated Communications and Research (ICR), a strategic communications, market research and public opinion polling firm
      that serves clients in the United States and throughout Latin America and the Caribbean.
      Gamarra has worked closely with media outlets including radio, television and newsprint. He has been quoted in papers ranging from the New York Times, the Washington Post, and the Wall Street Journal to El Tiempo de Bogota, El Mercurio de Chile, Clarin de Buenos Aires, and La Razon de La Paz, Bolivia. Gamarra often serves as political analyst for CNN en Español, Univision, Telemundo, Caracol, RCN, and Al Jazeera on Latin American and Caribbean issues. He has appeared on programs such as Nightline, The McNeil Hour, ABC News, NBC News and CNN in English. He is also regularly interviewed in radio programs including the BBC and National Public Radio.

    • Emilio Sanchez

      Business Development Director

      Efe News

      Emilio Sanchez

      Business Development Director
      Efe News

      Emilio Sanchez

      Emilio C. Sanchez is the Business Development Director for EFE News. His media experience in the U.S. and Latin American markets spans 25 years as the US Managing Editor for EFE in Washington and for Latin America in Miami. He is a member of the George Washington University’s Council for Media and Public Affairs. In 2012, Emilio was awarded Top Digital Media Professional by Portada Magazine as the CEO of La Vox Media Group.

    • Erich Wasserman

      Co-Founder, Chief Revenue Officer

      MediaMath

      Erich Wasserman

      Co-Founder, Chief Revenue Officer
      MediaMath

      Erich Wasserman

      As Chief Revenue Officer, Erich leads MediaMath’s sales and account management business.Erich was part of the founding team at MediaMath, and created the company’s first sales and account management practices servicing what would be the world’s first adopters of programmatic technology. In 2011, Erich moved to London to establish MediaMath’s business outside of the US. In this role, he grew and led a team which focused on business expansion in EMEA and APAC, and developed these regions into substantial contributors to MediaMath’s ongoing success. Now CRO, Erich is continuing to drive MediaMath’s international expansion and leading the teams that bring the fruits of MediaMath’s global technology to clients around the world.
      Alongside his business accolades, Erich held the position of Executive Director for the Foundation for Individual Rights in Education, before co-founding Hope for Vision, an organisation devoted to the treatment and cure of blinding eye diseases. Following this in 2005, as the executive director of media solutions at [x+1], he was part of the team that launched the fastest-growing business unit within the firm.
      Erich earned a bachelor’s degree in political philosophy and classical piano from the University of Virginia and holds joint British and American citizenship.

    • Fernando Monedero

      Head of Digital for Latin America

      Mediaedge

      Fernando Monedero

      Head of Digital for Latin America
      Mediaedge

      Fernando Monedero

      Fernando Monedero is currently responsible for the day to day operational, financial, new business and client management of the Miami office of IPG Mediabrands. Earlier in his career Monedero held leading positions at MEC as LATAM Regional Digital Director, working on translating MEC’s global digital vision and increasing their digital footprint across the region and Havas Media, leading different departments, such as Social Media (Socialyse), SEM, Mobile Marketing (Mobext), the ADT/DSP (Affiperf) and Data & Analytics team for communication strategies and cross media analysis with clients in the U.S. Domestic and Hispanic markets and designed and implemented Pan Regional campaigns for Latin American advertisers.

    • Jon Suarez Davis

      VP, Global Media & Digital Strategy

      Kellogg Company

      Jon Suarez Davis

      VP, Global Media & Digital Strategy
      Kellogg Company

      Jon Suarez Davis

      Suarez-Davis is Vice President, Global Media and Digital Strategy at Kellogg Company. In this role, he is responsible for global media strategy and all forms of digital marketing – consumer and shopper. Jon leads an internal center-of-excellence
      team focusing on building integrated marketing services capabilities that enhance the effectiveness of marketing investment.

      Jon Suarez-Davis joined Kellogg Company as Senior Director, Global Digital Strategy in October, 2009. A new role in the organization, Jon was charged with building digital marketing capabilities and best-practices across paid, owned and earned channels.

      Prior to joining Kellogg, Mr. Suarez-Davis was Senior Vice President, Digital Strategy at Leo Burnett. Jon was a member of the leadership team responsible for the global Kellogg account; specifically, he had management oversight for all Publicis digital agencies working on Kellogg: Starcom Digital, Arc and Digitas.

      Prior to Leo Burnett, Mr. Suarez-Davis played a leadership role in building Biggs|Gilmore – now VML – into one of the most awarded and recognized digital agencies in North America. As Vice President, Strategy, Jon led the strategy group responsible for developing integrated marketing communications for Johnson & Johnson, Kimberly-Clark, DuPont and Kellogg.

      Mr. Suarez-Davis began his career at A Eicoff & Co, a division of Ogilvy & Mather, in direct marketing media and account management roles. Mr. Suarez-Davis earned a bachelor’s degree with honors in communications from Northwestern University and is a graduate of the Direct Marketing

      Institute at DePaul University, Charles H. Kellstadt Graduate School of Business.
      Jon is a member of the Mobile Marketing Association (MMA) Board of Directors, and BrightRoll/Yahoo and Brand Innovators advisory boards, as well as a frequent speaker at industry events including ANA, IAB and OPA. The Internationalist named him an Internationalist of the Year in 2014, as well as their “100 Marketing Leaders” list in 2013 and 2014.

    • Jorg Nowak

      VP, Emerging Markets

      YuMe

      Jorg Nowak

      VP, Emerging Markets
      YuMe

      Jorg Nowak

      Jorg Nowak joined YuMe to lead efforts for the Latin American expansion. With more than 14 years of experience in the media industry, Jorg’s background spans the US, Europe and Latin America. He was integral in the launch of Univision.com, which quickly became the leading digital destination, both online and mobile, for US Hispanics. During his tenure as SVP & General Manager at Univision, Jorg led the digital efforts, overseeing the online and mobile business units. In addition, Jorg oversaw the launch of Univision Ad Network (UPG), E-Commerce Business Group and Univision’s digital video destination. Prior to launching Univision Interactive, Jorg got his start in media working for a streaming video startup.

    • Kit Sanderson

      CEO

      Spanish Fitness Media

      Kit Sanderson

      CEO
      Spanish Fitness Media

      Kit Sanderson

      Keith “Kit” Sanderson, founder of Spanish Fitness Media, has served the Latin American Fitness Market for the past 15 years. In 2010, he launched Spanish Fitness Publications, and Spanish Fitness Media.

      Mr. Sanderson began his new companies by acquiring the exclusive rights to publish the Spanish-language version of North America’s most famous fitness & bodybuilding publication, “Muscular Development.”

      Kit set out to align MD’s content to fill the needs of the LatAm fitness consumers in Spanish and Portuguese, with a more urban/contemporary feel and sporting the new banner, “MD Latino.” He ended up building a large and highly engaged community of influencers enabling MDL to take its place as LatAm’s premier bodybuilding and fitness platform.

      Today, MDL is culturally integrated throughout Latin America. MD Latino has grown to a 240-page magazine serving 18 countries with a combined readership per edition of more than 1.6 million. MDL’s digital is comprised of 11 websites and a YouTube channel with over 2,000 videos and more than 7.5 million views.

      MDL is also exploding in social media and participates as a media partner in the most prestigious bodybuilding competitions throughout LatAm and the USA. With the ability to offer a menu of marketing opportunities including: print, digital, video, mobile, experiential and live streaming of events, to its clients, Kit Sanderson has enabled MDL to become a formidable 360 cross media platform.

      The future looks strong for Spanish Fitness Media. The fitness vertical is growing rapidly. Similarly, MDL is pushing the envelope by endeavoring to connect new brands (not traditionally associated with the fitness vertical) with its vibrant audience of influencers. MDL wants to help its clients build muscle into their marketing and demonstrate how its “super premium” impressions continue to impress.

    • Manuel Medina‎ Riveroll

      Marketing Director Mexico

      Bayer

      Manuel Medina‎ Riveroll

      Marketing Director Mexico
      Bayer

      Manuel Medina‎ Riveroll

      Born in Barcelona, Spain, but raised in Mexico. Studies in Industrial Engineering both in the Universidad Panamericana Mexico City and in the University of Illinois at Champain-Urbana and a degree in management in Mexico City.
      Currently Marketing Director for Bayer Consumer Care Mexico, #1 OTC Company in Mexico and LATAM. Previous roles include Mkt Director for Merck Consumer Care and a 12-year career in P&G Marketing with local, regional and global roles in brands such as Gillette, Always, Charmin, Downy, Febreze, Olay and Head & Shoulders. Passionate about family (married w/ 2 kids) and sports, building high performing teams, networking and coaching. Conferences in different Mexico City Universities about Marketing, Management and Brand Building.

    • Maria Jose Ezquerra

      Havas Media

      Head of Media

      Maria Jose Ezquerra

      Havas Media
      Head of Media

      Maria Jose Ezquerra
    • Milton Longobardi

      Chair of CMO Council Latin America Advisory Board

      CMO Council

      Milton Longobardi

      Chair of CMO Council Latin America Advisory Board
      CMO Council

      Milton Longobardi
    • Ruben Leo

      Marketing/Digital Marketing Director / Mexico & International

      Genomma Lab

      Ruben Leo

      Marketing/Digital Marketing Director / Mexico & International
      Genomma Lab

      Ruben Leo

      Rubén Leo is currently Genomma Lab International’s Director of Marketing, Digital and Market Research. He is responsible for Mexico’s business through a balanced strategy (OTC and Personal Care), reinventing GLI’s marketing strategies and consumer communications. He joined the company in this role in May 2014.
      Former P&G employee (+9 years) with 10 years of CPG industry experience in the Brand Building and Consumer Insights areas. Latin America markets experience that spans from Upstream Brand Strategic Planning for Beauty and Personal Care categories to Shopper/Customer Insights.

    • Tomas Salvagni

      Managing Director Sales and Marketing

      Grupo Clarin

      Tomas Salvagni

      Managing Director Sales and Marketing
      Grupo Clarin

      Tomas Salvagni

      Tomas Salvagni is the Manager of the Commercial Division at AGEA. He is responsible for the advertising and marketing of newspapers Clarín, Olé, La Razón and Muy and the magazines Viva, Elle, Shop and the different sub-products of these editions both in paper and digital. On his position he leads about 260 people among the following areas: Commercial Edition, Commercial Planning, Marketing, Commercial Digital Strategy.He is constantly working to adapt the area organization to the changes that the advertising market is experiencing last years, combining customers and agencies needs with the huge effectiveness of the media.
      He is Vocal at the IAB Directive Commission, and President of the Media Commission at the IAB Argentina. Mr. Salvagni is 46 years old; he is married, and has 5 children. He graduated as
      Company Administrator and has a Master in International Management at Thunderbird University, Arizona.

    • Yamilet Bermudez

      Sr. Regional Group Account Director

      IPG Mediabrands

      Yamilet Bermudez

      Sr. Regional Group Account Director
      IPG Mediabrands

      Yamilet Bermudez



  • DAY ONE



    2:30 PM

    REGISTRATION

    Register and meet fellow #Portadalat attendees.

    3:00 PM

    KICK OFF

    Introduction by:

    • Susy Rosado, MC and Marcos Baer, Publisher Portada
    3:05 PM

    BUILDING BRAND LEADERSHIP IN A DISRUPTIVE WORLD

    Kellogg’s Global Marketing Strategy

    Presentation by:

    • Jon Suarez Davis, VP Global Media Strategy, Kellogg Company

    Description:

    How to Leverage Innovation and off-line and Digital Sophistication to create Brand Equity in Latin America.

    How to Leverage Innovation and off-line and Digital Sophistication to create

    Brand Equity in Latin America. A in-depth look at how the global CPG Giant:

    • Creates New Media Channels

    • Turbocharges Content

    Marketing Efforts and Develops New Audiences

    3:45 PM

    TRANSFORMING THE DELIVERY OF ENTERTAINMENT CONTENT

    AN ON-STAGE CONVERSATION BETWEEN:

    • Charlie Hunter-Schyff, Head of Planning & Insights, Mobile Advertising, Telefónica and Stephen Deane, Global Commercial Director, Guvera

    Description:

    Two experts discuss how mobility and other factors are changing the delivery of entertainment content and advertising forever.

    • How brand and media owners need to adapt to a more demanding and agile consumer.

    • The role of mobile media in Music and Entertainment Consumption

    4:25 PM

    LUXURY GOODS AND SERVICES MARKETING IN LATIN AMERICA The State of the Art

    The main sports events over the next 4 years and how your brand should take advantage of them.

    Moderator:

    • Alexis Thanasoulas, Managing Director Latin America, ZenithOptimedia Group

    Panelists:

    • Javier Martinez Staines, Director General Editorial, Televisa
    • Stephanie Peña, Regional Sales Director Americas, Longchamp
    • Jimmy McIntyre, Director of Consumer Marketing at Sports Endeavors, Soccer.com

    Description:

    Brand marketers from varied luxury goods and services companies dissect the main trends in Latin American luxury goods marketing.

    • What moves Latin Americans to acquire Luxury Goods and Services?

    • Panregional vs. local Marketing, when is there tension, when do they complement each other?

    • Paid Media and Content Marketing in the Luxury Sector

    5:15 PM

    HOW BOYCE AVENUE OUTDID BEYONCE AND WON THE INTERNET

    Meet the most followed Band on the Internet

    ON-STAGE CONVERSATION:

    • Boyce Avenue Band members in conversation with
    • Maria Jose Ezquerra, Head of Media, Havas Media

    Description:

    Boyce Avenue is the most followed band on YouTube with 7 million subscribers, more than Lady Gaga and Beyonce combined! Learn how the band uses Social and Mobile Media to amplify its messages and as a distribution method for its products: Records and Concert Tickets.

    Advice for Brands.

    • Key lessons to be learned for Enter-tainment Marketers

    • Content Virality and Amplification

    • Media and Branded Entertainment Integrations

    6:00 PM

    EVENING PARTY

    SPONSORED BY:

    • Guvera

    Enjoy drinks and snacks while overlooking Miami’s wonderful Bay

  • DAY TWO



    8:30 AM

    BREAKFAST

    SPONSORED BY:

    • YAHOO!

    Start the day with a coffee. Check out #Portadalat’s agenda and talk to the Exhibitors in the Auditorium Foyer.

    9:45 AM

    BRAZIL

    Where is the South American Giant going?

    INTRODUCED BY:

    • Bob Oliva, Business Development Director, Portada and Susy Rosado

    Panelists:

    • Eduardo Gamarra, Professor, Florida International conversation with
    • Milton Longobardi, Chair of CMO Council Latin America Advisory Board

    Description:

    Two leading analysts and trend spotters dissect Brazil’s political and economic situation and what it means for Brands, Agencies and Media Owners. Where will the Latin American giant be in 10 years?

    • The latest political developments

    • Are Brazilian political and economic Institutions healthy?

    • The Emerging Brazilian Middle Class

    • Opportunities in the Marketing Sector

    10:30 AM

    PROGRAMMATIC AND REAL-TIME MARKETING

    Where is LatAm now and where should it be in 2025?

    Panelists:

    • Erich Wasserman, Founder and CRO, MediaMath in conversation with
    • Fernando Monedero, Head of Digital Latin America, MEC

    Description:

    Key insights about Ad-Tech’s Advance into Latin America.

    • The DSP’s in the region: Do Advertisers and Media understand them?

    • What does Data-driven Marketing really mean?

    11:00 AM

    THE MEDIA OWNERS VIEW

    Panelists:

    • Tomas Salvagni, Manager Commercial Division, AGEA-Grupo Clarin introduced by
    • Arturo Duran, Chief Technology Advisor, Grupo Prisa

    Description:

    Hear how a leading executive from Argentina’s largest Media Group assesses the entrance of Ad-Tech into LatAm and monetizes and markets his assets in the digital world.

    • Programmatic in Latin America, the view of a major publisher

    • How a print brand Develops Audiences in the Digital Age

    • How to market a major Latin American Media Property

    11:40 AM

    MORNING BREAK

    12:15 PM

    BUILDING BRAND LEADERSHIP IN A DISRUPTIVE WORLD

    Successful case studies in the areas of Health and Cosmetics Marketing

    CASE STUDIES BY:

    • Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies
    • Manuel Medina Riveroll, Marketing Director, Bayer Mexico

    MODERATED BY:

    • Valerie Jaimes Barbosa, Account Director, BodenPR

    Description:

    Learn from 2 innovative Mini-Case Studies how two leading Latin American marketers built substantial Brand Equity.

    • Audience Fragmentation, Social Media and the media consumption behavior of the Millennial have completely changed the face of Marketing in Latin America.

    1:15 PM

    LUNCH

    Enjoy a great lunch and get to know fellow attendees

    2:45 PM

    THE SPORTS CRAZY LATIN AMERICAN CONSUMER

    Moderator:

    • Yamilet Bermudez, Sr. Regional Group Account Director, Mediabrands

    Panelists:

    • Carolina Casares, Head of Media Latin America and Spain, Yahoo!
    • Fabian Gonzalez, Marketing Director, Comex
    • Jorg Nowak, VP – Emerging Markets, YuMe
    • Emilio Sanchez, Business Development Director, Efe News
    • Kit Sanderson, CEO, Spanish Fitness Media

    Description:

    Be in the know about how to connect with the Latin American consumer’s main passion: Sports. The latest trends on how key brands engage the sports-crazy Latin Americans.

    • Engaging through Sports Content: Paid Media, Content Marketing and Sponsorships, what works and why

    • Will the “second screen” become the first screen of choice for sports fans?

    • The 2016 Rio Olympics and the major upcoming Soccer Events

    • New Trends in Health and Fitness Lifestyle

    3:45 PM

    FROM MEXICO TO THE WORLD

    How Mexico City based Genomma Labs is conquering the World with a product category expansion strategy.

    Speaker:

    • Ruben Leo Sarmiento, Marketing Director, Genomma Lab

    Description:

    Pharma and Personal Care company Genomma Lab leads the ad rankings in many Latin American countries.Hear about the company’s innovative game plan to take over the World.

    • Analysis of a Pan-Latin Expansion strategy

    • Category expansion vs. Product Cannibalization

    • Transitioning from mass Advertising to a more segmented Approach

    4:15 PM

    AWARD CEREMONY

    After a long nomination and voting process #Portadalat’s 12 Award Winners are finally announced!

    Description:

    Celebrate the best in Latin American Marketing, Media and Tech Innovation.

    5:00 PM

    SPEED NETWORKING FUNCTION

    Top Brand Marketers and Media Agency Executives will be leading #Portadalat’s popular Speed Networking Tables

    Description:

    Get to know the main players among brand marketers and media buyers at agencies targeting Latin American audiences.

    6:30 PM

    FAREWELL DRINK

    Enjoy a relaxing moment after two days of many new insights and fun!


PARTNERS


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