Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!


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  • Past Events & Speakers












    • Adriana Grineberg

      Head of Operations Miami

      Facebook

      Adriana Grineberg

      Head of Operations Miami
      Facebook

      Adriana Grineberg

      Adriana Grineberg is the Regional Director of Facebook in Latin America, responsible for the pan-regional business and the Miami operation of the company. In June of 2011 Adriana joined Facebook in the Brazil office as one of the first employees in the region. With over 15 years of experience in the media and technology business, Adriana helped educate key consumer goods companies in the region on how to better use innovation to improve their performance. Previous to Facebook, Adriana spent five years at Google as a Business Director in Brazil. Based in the US (Miami) since June of 2014, Adriana and her team have been influential in supporting large companies such as Procter & Gamble, Unilever, P&G, Coke, AB-Imbev , Netflix and other global corporations on how to leverage media and technology to reach their key consumers.

    • Carolina Ortiz

      Lifestyle and Beauty Blogger

      @maquillajecaro

      Carolina Ortiz

      Lifestyle and Beauty Blogger
      @maquillajecaro

      Carolina Ortiz
    • Daniela Ramirez

      Lifestyle and Fasion Blogger

      @nanysclozet

      Daniela Ramirez

      Lifestyle and Fasion Blogger
      @nanysclozet

      Daniela Ramirez
    • Eric Tourtel

      Managing Director Latin America

      Teads.TV

      Eric Tourtel

      Managing Director Latin America
      Teads.TV

      Eric Tourtel

      With over 15 years of industry experience, Eric Tourtel, Senior Vice President of Teads Latin America, has combined his expertise in international sales, business and operation strategy to accomplish Teads’ vision of reinventing video advertising. Teads, previously known as Ebuzzing, is a leading global technology company who invented the Outstream technology through which quality videos are placed in the heart of premium, editorial content. An avid Outstream ambassador, Eric has established Teads’ footprint in Latin America by opening offices in Miami, Buenos Aires and Mexico City within a six-month period.

    • Fabienne Fourquet

      CEO and co-founder at 2btube

      2Btube

      Fabienne Fourquet

      CEO and co-founder at 2btube
      2Btube

      Fabienne Fourquet

      After occupying during 10 years at A&E Network various roles from the international marketing department to being in charge of all international digital properties and distribution strategy, based consecutively in New York, Singapore and London, Fourquet went back to Paris and spent 4 years at Canal+ as the Head of Digital Content. She then decided to launch her own digital business along with Bastian Manintveld, already successful digital entrepreneur, and launched 2btube, the most ambitious YouTube multichannel network, dedicated to Spanish speaking content in sept 2014.

    • Jan Riemens

      CEO

      Zoomin.TV

      Jan Riemens

      CEO
      Zoomin.TV

      Jan Riemens

      Jan Riemens (49), CEO of Zoomin.TV, is a true entrepreneur: in 1993,
      immediately after studying Business Administration at the Eindhoven University in the Netherlands, he founded MoneyView Research, which is still successful today. Two years later he founded Moneyview Online, online provider of financial news, which was successfully sold to Dow Jones Newswires in 2002. In 2000 he founded the Dutch general news agency Novum Nieuws, which was sold to ANP in 2014. Also in 2000 he founded Finance TV, soon to be shortened to FTV and later renamed Zoom.in and renamed again Zoomin.TV. Today Zoomin.TV is an international media company with 150+ employees in 15 branches worldwide conducting operations in 26 markets, producing content in 17 languages, generating 2.2 billion video impressions per month on their own Zoomin.TV network and 1.6 billion on the Zoomin.TV MCN on YouTube.

    • Jayson Dubin

      CEO & President

      Playwire Media

      Jayson Dubin

      CEO & President
      Playwire Media

      Jayson Dubin
    • Jeannette Kaplun

      Founder & Chief Content Officer

      Hispana Global

      Jeannette Kaplun

      Founder & Chief Content Officer
      Hispana Global

      Jeannette Kaplun

      An award-winning bilingual journalist and TV personality featured on The Steve Harvey Show, The Chew, Good Morning America, Despierta América, Un Nuevo Día, Tu Día Alegre and other shows, Jeannette Kaplun has successfully managed to forge a multimedia career in both English and Spanish as a lifestyle expert, internationally recognized parenting writer and conference speaker. Born in El Paso, Texas, and raised in Chile, Jeannette launched in 2012 her bilingual platform for Hispanic women, Hispana Global, where she shares tips about parenting, beauty, travel, food, technology, social good and more. In 2014 mom.me recognized her as one of the top 50 mom bloggers and she is followed on social media by thousands. For the past 17 years she has called Miami, Florida her home, where she lives with her husband and two children.
      Jeannette is the author of Todobebé: Todo lo que necesitas saber para el primer año de tu bebé (Rayo, 2006), and is a contributor for Babble, Ser Padres magazine, latinamom.me, Moms Clean Air Force and other outlets. Jeannette formerly was the cofounder and Chief Content Officer for Todobebe and co-hosted Univision’s Viva la Familia and Telemundo’s Todobebe, shows that were Emmy-nominated.Jeannette is the founder and editor in chief of Hispana Global, where thousands of modern Latinas count on her for friendly advice from parenting to beauty, technology to travel. She has worked with brands as Dove, Tide, Target, Downy, Neutrogena, Skype, Pull-Ups, H&R Block, P&G and Embassy Suites as spokesperson and brand ambassador.

    • Luiza Ricupero Negret

      VP Style Haul Mundo

      StyleHaul Mundo

      Luiza Ricupero Negret

      VP Style Haul Mundo
      StyleHaul Mundo

      Luiza Ricupero Negret

      Luiza Ricupero Negret is the Vice President of StyleHaul Mundo, the South and Central American arm of StyleHaul – the largest fashion and beauty network on YouTube and the leading global content marketing solution for brands such as, L’Oreal Paris, Maybelline, Target, PacSun, Macy’s and NastyGal.
      Born in Sao Paulo, Brazil and raised in Quito, Ecuador, Luiza oversees all aspects of StyleHaul Mundo’s talent development, creative content, market expansion and lucrative brand deals.
      Prior to joining StyleHaul, Luiza worked within the independent film division of the renowned Creative Artists Agency (CAA) in Los Angles. During her tenure, she was part of marque projects such as, Lord of War, which stared Nicolas Cage and Summer Rain, Antonio Banderas’ directorial debut.
      During her 15-year career in the entertainment and digital industry Luiza has worked at film
      studios such as Paramount Pictures and worked on digital content for blockbuster productions
      such as, GI Joe: Retaliation. She has also submitted short and long-form film content for
      illustrious awards such as the Cannes Film Festival, Tribeca International Film Festival and the Cartagena Film Festival among others.
      Luiza resides in Los Angeles with her husband – and often travels to Brazil on behalf of StyleHaul. When she’s not inking deals between some of the industry’s most sought-after YouTube talent and brands, you can find her trying out new restaurants, and attending art walks.

    • Lynn Ponder

      Founder

      WebcityGirls

      Lynn Ponder

      Founder
      WebcityGirls

      Lynn Ponder

      Lynn Ponder is a Social Media Multi-Cultural Marketing Specialist. Founder social media interactive platform webcitygirls.com which develops original social content, 
social media marketing real-time experiences for brands like The Ford Motor Company, 
ESPN Deportes, Post Honey Bunches of Oats, Rosetta Stone, Cricket Wireless, Nestlé among others.Trendsetter launching social media innovative programs like first bilingual interactive social talk show “Behind The Pink Wig”
in partnership with Tu Vision Canal.
      Recognized by Automotive News as one of 5 Influencers Changing Auto Industry 2015, 3 time winner Hispanicize Tecla Awards 2015 : Best Latina on Twitter, Best Entertainment Blogger and Most 
Creative Sponsored Post. Named Top Entertainment Blogger by People en Español, Recognized as a Twitter Powerhouse
Passionista by The Huffington Post, LATISM 2013 Best Latina Micro-Blogger , LATISM Top Blogueras 2014/2013/2012 US Top Blogueras.
      Lynn’s passion for social media drives her to find the most creative and forward-thinking uses of 
today’s social platforms to promote and connect consumers with brands that add value to their life; and celebrities and causes that they love.

    • Martín Frontini

      Managing Director Latam & Spain

      Zoomin.TV

      Martín Frontini

      Managing Director Latam & Spain
      Zoomin.TV

      Martín Frontini

      Born in Montevideo with an international professional career and fully understand of Global online video ecosystem and European and Latin American in particular. 9 years in online sector Solid expertise in Online Video Sector covering areas such as Advertising, Content, MCNs (Youtube´s Multi Channel Network) and technology.
      Today working Managing Director for Latin America and Us Hispanics for Zoomin.TV (www.zoomin.tv). Managing the American expansion of the company in areas such as Miami, Brazil, Mexico, Colombia and Uruguay.

    • Maya Kosovalic

      Digital and Media Communications Manager

      L’Oreal

      Maya Kosovalic

      Digital and Media Communications Manager
      L’Oreal

      Maya Kosovalic

      Maya Kosovalic is the Head of Media, Digital Communications and E-Business for L’Oréal Travel RetailAmericas. She has 11 years of marketing experience at L’Oréal in brand management and traditional and digital media and e-business for both luxury and mass brands. Today, Maya is charged with developing a uniform brand communication strategy across the LATAM zone. With a seamless customer experience as the focal point, she ensures L’Oréal brands capture global synergy while maintaining regional sensitivity.

    • Ulysses Alvarado

      Founder & CEO

      Tu Vision Canal

      Ulysses Alvarado

      Founder & CEO
      Tu Vision Canal

      Ulysses Alvarado

      Ulysses Alvarado is the Founder and CEO of Tu Visión Canal (TVC), who along with his business partner Philip Gabbard, are revolutionizing the social media tech world by filling the gap between acculturated content and social media technology, through the first U.S. based 100% Spanish social video sharing site and app that embraces the Latin culture. His over 14 years of Spanish Media experience, the love of his Latin roots, community,
      culture, and family, inspired the recently launched tuvisioncanal.com. For the first time in social media history, a platform exists created by Latinos for Latinos exclusively, focusing on the 528 million Spanish speakers worldwide. Users have the ability to create their channels, upload their videos, enjoy live video streaming, inspiring and entertaining content, upload to their favorite artists’ channels, participate in contests, and share it all on other social platforms.



  • DAY ONE



    9:00 AM

    VIP Breakfast – Invite Only

    The main sports events over the next 4 years and how your brand should take advantage of them.

    Moderator:

    Brian Cristiano, CEO, Bold Worldwide

    Sponsored by:

    YuMe

     

    10:00 AM

    REGISTRATION

    INTRODUCTION BY:

    Susy Rosado, MC

    10:35 AM

    PLATFORMS, FORMATS, REACH

    What Brands, Agencies and Media Owner’s need to know about the latest developments in Latin Online Video.

    Moderator:

    Andrea Santiago, Director Client Services, Nielsen-IBOPE Mexico

    Panelists:

    Carlos Espíndola,Gerente eHub Latinoamérica, 3M
    Adriana Grineberg, Head of Operations Miami, Facebook
    Veronica Chanrai, VP Regional Director Latin America, MediaVest Group
    Jayson Dubin, CEO & President, Playwire Media

    Description:

    Experts from the agency, brand and media side will discuss what online video platforms and formats work and what role regional and local reach play for the efficiency of campaigns.

    • What works when: Pre-roll, Rich Media, Product Placement

    • Programmatic Video Buying

    • Inventory: Local and Regional

    • Targeting Accuracy

    11:15 AM

    CASE STUDY: HOW ADVERTISERS CAN GET MORE FROM THEIR VIDEO ADVERTISING BUDGET

    A PRESENTATION BY:

    Maya Kosovalic, Digital and Media Communications Manager, L’Oréal
    Joann Chea, Head of Socialyze, Havas Social Media Division
    Eric Tourtel, Senior Vice President Latin America, Teads

    Description:

    • With half of the online video being unviewable, according to the MRC standard (50% of the surface in view for at least 2s), there is room for optimization of online video advertising.

    • Looking at the results of the latest Giorgio Armani fragrances digital video campaign in Brazil, Teads, Havas and L’Oréal Travel Retail Americas will explain how they navigated the viewability challenge resulting the brand.

    11:45 AM

    DELIVERING OVER THE TOP TELEVISION

    A Conversation between two major Thought Leaders and Trendsetters in the Global Online Video Space.

    Speakers:

    Juan Carlos Santamaria, VP – General Manager, Kaltura in conversation with
    Jan Riemens, CEO, Zoomin.TV

    Description:

    • What tools are required to deliver Hollywood grade content?

    • What are some best practices to keep viewers engaged?

    • How does an international media company produce content in 17 languages and generate almost 4 billion video impressions per month

    • How are some of the world’s leading media companies creating and monetizing new OTT experiences?

    1:20 PM

    ADJOURNMENT

  • DAY TWO



    45416


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