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Video Highlights from PortadaLat 2016:

- 2016 Highlights of PortadaLat
- Networking Opportunities at PortadaLat

The Latin Marketing and Tech sector from Patagonia to Alaska does not stand still and neither do we at Portada. That is why we are readying a new PortadaLat experience with one day focused on learning (Learning Day) and another one with a very strong input of brand marketers (Brand Marketer Day). More than 100 speakers will participate in different sessions, workshops as well as an award program. As always, networking opportunities will also  be prominent.

Our ninth annual edition of PortadaLat on June 7 and 8 in Miami will provide inspiration, fresh thinking and practical focus on the topics that matter to marketing and tech executives targeting Latin consumers worldwide.


2017 PortadaLat Program Highlights

Day 1: Learning Day (June 7)
- Marketing Technology Innovators Showcase
- The Future of Travel Marketing
- Video Disruption: What the Video Revolution has in Store
- El Dorado? Opportunities for Latin American Brands in the U.S. Hispanic market

Day 2: Brand Marketer Day (June 8)
- LatAm Summit
- Speednetworking Function
- LatAm Advertising and Media Awards

Learn about previous editions of #PortadaLat - Check out the 2016 Event Program!

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2017 Confirmed Speakers

  • Gary Milner, Director, Global Digital Marketing, Lenovo
  • Mariana Vázquez, Digital Mkt CRM, Nestlé
  • Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
  • Diana Plazas, Vice Presidente de Brand, Marketing y Digital, Marriott
  • Claudio Zboznovits, VP of Global Sales & Business Development, Am Resorts
  • Ricardo Perez Baez, Global Marketing Communications Director, Grupo Bimbo

Learn more about past editions of #PortadaLat, click below for highlights
and coverage of PortadaLat 2016:

2016 Event Program
2016 Event Recap Review Articles

To explore great ways to integrate your brand in PortadaLat, please contact Sales/Marketing Director, Kelley Eberhardt at kelley@portada-online.com


PortadaLat 2017 Awards

2017 Latin American Advertising and Media Award Categories:

  1. Top Marketer to Latin American Audiences
  2. Top Latin Online Video Campaign
  3. Top Panregional Integrated Advertising Campaign
  4. Top Panregional Advertising Campaign
  5. Top Latin Content Marketing Campaign
  6. Top Latin American Digital Media Agency
  7. Top Latin American Media Buying Agency
  8. Top Latin American Digital Innovator
  9. Top Content Provider to Latin American Audiences
  10. Top Panregional Marketing and Media Professional
  11. Top Travel Marketing Campaign
  12. Best Use of Data in a Marketing Campaign

PLUS: “2017 Grand Winner” (Most Voted Winner of Above Categories)


Calendar & Timeline

MARCH 6 - APRIL 3: NOMINATION PERIOD
Nominations in 12 different categories for Latin American and U.S. Hispanic Advertising and Media Awards are open for submission until April 3.


APRIL 10 - MAY 10: VOTING PERIOD
Portada's audience throughout the Americas votes for the different candidates.


MAY 15: FINALISTS ARE ANNOUNCED
Finalists will consist of the top three most-voted nominees per category. Portada's Award Jury will
cast the final votes, and winners will be announced at #Portadalat's Award Ceremony on June 8, 2017. The Award Winner with most votes of the 12 categories is the 2017 Grand Winner.

Portada's Editorial Board Members (Award Jury) will choose among the three finalists in each category.
Jury members include:

  • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
  • José Ruiz, Director, LAD Advertising & Online, Oracle
  • Giselle Fiumara, Global Marketing Communications Manager, Volkswagen
  • Raquel Solórzano, Directora de MediosRegionales, Diageo

JUNE 8: AWARD CEREMONY
Join us at Portada’s 9th Annual PortadaLat Summit on June 8, for the 2017 LatAm Advertising and Media Award Ceremony. Stay tuned and follow #PortadaLat for updates!



  • Gary Milner

    Gary Milner

    Gary Milner is currently driving digital marketing strategy at Lenovo, with a key focus on optimizing and improving the execution of digital media buying globally. He is an experienced all-around digital executive with over seven years of digital experience, including set-up of the Lenovo ecommerce marketing capabilities, and, more recently, digital brand marketing activities. Activities have spanned from branding to ecommerce: digital media buy platforms (RTB for video and social)), SEO, SEM, affiliate marketing, TV buying digitally (Google TV ads), display advertising, and measurement systems on both the media and site sides. Milner is an experienced conference speaker and panelist, spanning iMedia, OMMA, CMO, and keynoted programmatic conferences last year as far flung as India, Australia and China.
    ∙ Longer-term experience for Milner ranges from corporate business intelligence, dealer management, U.K. direct-marketing management, international product concept feasibility analysis, brand management for ThinkPad in Europe, global launch marketing for ThinkPad, and global digital marketing for Lenovo. During his free time he loves concerts, plays, and watches soccer and golf, and enjoys reading as well as a good movie

  • Diana Plazas

    Diana Plazas

    Diana is responsible for leading the strategy for Marriott International in the areas of brand marketing and digital for the Caribbean and Latin America. These activities include the activation and communication of the Marriott Rewards program for the region, planning and execution of marketing and digital campaigns for Marriott’s Brand portfolio, as well as the activation of field marketing support for the hotels in the market.

    In the past, she served as head of Global Brand Marketing Director for DoubleTree by Hilton, a position that earned her the award of Gold Adrian Awards (HSMAI) – in multiple occasions- and Hotel Magazine and PR News Social Media Icon Award, and in 2015 was named one of the Top 25 Minds in Hospitality Sales and Marketing by HSMAI.

    Diana holds a B.A. Degree in International Studies from Georgetown University and an Executive MBA from Florida International University.

  • Vince García

    Vince García

    Vince joined the American Express team in February 2014 as Vice President of Travel & Lifestyle Services for Latin America, a division that for 100 years has helped the Company's Cardholders to personalize and enrich their journey through a world-class service, Exclusive programs and exceptional benefits. As a leader of Travel & Lifestyle Services, Garcia has the responsibility of offering Platinum and Centurion Customers services and products that demonstrate American Express's Extraordinary Service and exceed their expectations by allowing them to live unique experiences that inspire extraordinary lives . Prior to collaborating with American Express, Vince served as Director and General Manager of Despegar.com, and was also Director of BCD Travel México, where he had full responsibility for the profit and loss and supervised and successfully led the acquisition and merger of two leading agencies Owned by Mexican families. He has also held other positions in the travel industry, including Country General Manager and Managing Director ofRosenbluth International and various positions as Manager in the sales area of ​​American Airlines in the United States. Vince holds a postgraduate degree in Economics from the National Autonomous University And is a BA in History from Berkeley University in California. His native language is English but he speaks fluent Spanish and maintains conversations in Portuguese. He is founder and former President of the Allied Council of Members of the Global Business Travel Association Business Travel Association).

  • Montserrat Santaella

    Montserrat Santaella

    Montserrat was born in Mexico City and hold a B.A. Degree from Instituto Tecnológico Autónomo de México (ITAM) in Business Administration, with a Marketing Specialization. With 15 years of experience in marketing and strategic alliances, she have had also several positions like strategic planning, business intelligence, advertising, public relations, promotions, sponsorships, digital marketing for local and international markets. She joined the company 2010.
    As Senior Marketing Manager, Montserrat is responsible of the upgrades between vacation property products, leading marketing campaigns and customer experience. Mother of two baby girls, she speaks Spanish, English, German and some French. She likes to travel and spend time with her family.

  • Luis Perillo

    Luis Perillo

    Since 2014, Luis Perillo is VP, Sales & Marketing, Caribbean and Latin America – Hilton. With over 25 years in hospitality, he is responsible for driving the sales and marketing strategy at managed hotels in the region. Perillo joined Hilton in 1995 as Director of Sales and Marketing, and since then has served in regional sales and marketing leadership positions, as well as operations roles including Resident Manager, Hilton São Paulo Morumbi; General Manager at a former Hilton in Venezuela; and most recently General Manager, Hilton Bogota. Perillo holds a BS in Hospitality Management from Florida International University and is fluent in Spanish, English, Portuguese and Italian.

  • Claudio Zboznovits

    Claudio Zboznovits

    Claudio Zboznovits, Vice President of Global Sales and Business Development, joined AMResorts® in 2016 to support AMResorts’ rapidly expanding corporate structure. Zboznovits is responsible for leading and executing the company’s strategic sales plans within the U.S., Canada and international markets.

    Zboznovits strives to establish and maintain relationships with executives and buyers in the hospitality industry, across all markets, to create a stronger AMResorts’ footprint in established and new markets as inventory continues to grow.

    With over three decades of industry experience throughout the U.S., Canada and Latin America, Zboznovits’ international market expertise proves a great addition to the executive team. Before joining AMResorts, he served as Corporate Vice President and Chief Commercial Officer at BlueBay Hotels & Resorts, driving the company’s commercialization, growth and profitability strategy across key market segments. Prior to that, Zboznovits served as Vice President of Sales & Marketing for the U.S. and Canadian markets at Barceló Hotels & Resorts where he was responsible for the development of sales/marketing strategies and tactics in North America, driving increased revenue and production to Latin American properties. Additionally holding various senior executive positions for U.S. and Canadian tour operators, his professional experience also includes managing contracting departments with a specific focus on Mexico, the Caribbean and Latin America, as well as destination inter-government relations.

    Zboznovits studied pre-med Psychology at the University of Georgia, earning an equivalent degree in Hotel Management through the Sheraton Corporation Executive Program. The prestigious program is affiliated with the Universidad Madre y Maestra in Santo Domingo, Dominican Republic and Cornell University.

  • Rafael L. De Azua

    Rafael L. De Azua

    Rafael De Azua is an experienced marketing and strategy leader with Global CPG and Consulting experience. He currently leads Media and Digital in the Latin America Region for Coty’s Luxury, Consumer Beauty, and Professional Divisions. He is based in Miami and reports to Alison Keith, Global VP of Media in London.
    Previously, Rafael held various Brand Management positions over 6 years in Procter & Gamble (P&G). He managed the Gucci, Lacoste, James Bond, Christina Aguilera, and Gabriela Sabatini brands in 23 Latin American countries and the Travel Retail Channel in North and South America. He also led all media for P&G Prestige Fragrance Portfolio in Latin America, including Dolce & Gabbana, Gucci, Hugo Boss and Lacoste. In his prior roles in P&G, Rafael launched Oral-B toothpaste (Crest in the US) in Latin America, Europe, India and Australia; where he developed holistic marketing campaigns for the Pro Health, 3D White, and Complete brand lines. Prior to joining P&G, Rafael was a strategy consultant with Booz Allen Hamilton in Washington DC. He also served as a Naval Officer and deployed twice to the Arabian Gulf. He holds MBAs from Cornell University in Ithaca, New York and Queens University in Ontario, Canada; and received his bachelors from the U.S. Naval Academy in Annapolis, Maryland. Rafael is originally from San Juan, Puerto Rico.


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Stay in the middle of the action at Hyatt Regency Miami. Indulge in the spirit of the “American Riviera” at the Hyatt Regency located in downtown Miami just 15 minutes from South Beach and two miles from the Port of Miami.

The hotel’s striking white towers overlook the Miami River and Florida’s famed Biscayne Bay. Event attendees will love the convenient connection to the Miami Convention Center. Enjoy easy access to Miami’s best attractions like Mary Brickell Village, the James L. Knight Center, Coral Gables, and the Latin flavor of Little Havana. Stay with us before or after a cruise, and enjoy our location just two miles from the Port of Miami.

Experience Miami, a multi-cultural city that speaks ultra-cool fluently. There’s no better way to discover it than with Hyatt Regency Miami as your home base.

 

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Past Events & Speakers

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