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Video Highlights from PortadaLat 2016:
The Latin Marketing and Tech sector from Patagonia to Alaska does not stand still and neither do we at Portada. That is why we are readying a new PortadaLat experience with one day focused on learning (Learning Day) and another one with a very strong input of brand marketers (Brand Marketer Day). More than 100 speakers will participate in different sessions, workshops as well as an award program. As always, networking opportunities will also be prominent.
Our ninth annual edition of PortadaLat on June 7 and 8 in Miami will provide inspiration, fresh thinking and practical focus on the topics that matter to marketing and tech executives targeting Latin consumers worldwide.
2017 PortadaLat Program Highlights
Day 1: Learning Day (June 7)
- Marketing Technology Innovators Showcase
- The Future of Travel Marketing
- Video Disruption: What the Video Revolution has in Store
- El Dorado? Opportunities for Latin American Brands in the U.S. Hispanic market
Day 2: Brand Marketer Day (June 8)
- LatAm Summit
- Speednetworking Function
- LatAm Advertising and Media Awards
Learn about previous editions of #PortadaLat - Check out the 2016 Event Program!
2017 Confirmed Speakers
- Gary Milner, Director, Global Digital Marketing, Lenovo
- Mariana Vázquez, Digital Mkt CRM, Nestlé
- Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
- Diana Plazas, Vice Presidente de Brand, Marketing y Digital, Marriott
- Claudio Zboznovits, VP of Global Sales & Business Development, Am Resorts
- Ricardo Perez Baez, Global Marketing Communications Director, Grupo Bimbo
Learn more about past editions of #PortadaLat, click below for highlights
and coverage of PortadaLat 2016:
To explore great ways to integrate your brand in PortadaLat, please contact Sales/Marketing Director, Kelley Eberhardt at email@example.com
PortadaLat 2017 Awards
2017 Latin American Advertising and Media Award Categories:
- Top Marketer to Latin American Audiences
- Top Latin Online Video Campaign
- Top Panregional Integrated Advertising Campaign
- Top Panregional Advertising Campaign
- Top Latin Content Marketing Campaign
- Top Latin American Digital Media Agency
- Top Latin American Media Buying Agency
- Top Latin American Digital Innovator
- Top Content Provider to Latin American Audiences
- Top Panregional Marketing and Media Professional
- Top Travel Marketing Campaign
- Best Use of Data in a Marketing Campaign
PLUS: “2017 Grand Winner” (Most Voted Winner of Above Categories)
Calendar & Timeline
MARCH 6 - APRIL 3: NOMINATION PERIOD
Nominations in 12 different categories for Latin American and U.S. Hispanic Advertising and Media Awards are open for submission until April 3.
APRIL 10 - MAY 10: VOTING PERIOD
Portada's audience throughout the Americas votes for the different candidates.
MAY 15: FINALISTS ARE ANNOUNCED
Finalists will consist of the top three most-voted nominees per category. Portada's Award Jury will
cast the final votes, and winners will be announced at #Portadalat's Award Ceremony on June 8, 2017. The Award Winner with most votes of the 12 categories is the 2017 Grand Winner.
Portada's Editorial Board Members (Award Jury) will choose among the three finalists in each category.
Jury members include:
- Carlos Espíndola, Gerente eHub Latinoamérica, 3M
- José Ruiz, Director, LAD Advertising & Online, Oracle
- Giselle Fiumara, Global Marketing Communications Manager, Volkswagen
- Raquel Solórzano, Directora de MediosRegionales, Diageo
JUNE 8: AWARD CEREMONY
Join us at Portada’s 9th Annual PortadaLat Summit on June 8, for the 2017 LatAm Advertising and Media Award Ceremony. Stay tuned and follow #PortadaLat for updates!
Gary Milner is currently driving digital marketing strategy at Lenovo, with a key focus on optimizing and improving the execution of digital media buying globally. He is an experienced all-around digital executive with over seven years of digital experience, including set-up of the Lenovo ecommerce marketing capabilities, and, more recently, digital brand marketing activities. Activities have spanned from branding to ecommerce: digital media buy platforms (RTB for video and social)), SEO, SEM, affiliate marketing, TV buying digitally (Google TV ads), display advertising, and measurement systems on both the media and site sides. Milner is an experienced conference speaker and panelist, spanning iMedia, OMMA, CMO, and keynoted programmatic conferences last year as far flung as India, Australia and China.
∙ Longer-term experience for Milner ranges from corporate business intelligence, dealer management, U.K. direct-marketing management, international product concept feasibility analysis, brand management for ThinkPad in Europe, global launch marketing for ThinkPad, and global digital marketing for Lenovo. During his free time he loves concerts, plays, and watches soccer and golf, and enjoys reading as well as a good movie
Diana is responsible for leading the strategy for Marriott International in the areas of brand marketing and digital for the Caribbean and Latin America. These activities include the activation and communication of the Marriott Rewards program for the region, planning and execution of marketing and digital campaigns for Marriott’s Brand portfolio, as well as the activation of field marketing support for the hotels in the market.
In the past, she served as head of Global Brand Marketing Director for DoubleTree by Hilton, a position that earned her the award of Gold Adrian Awards (HSMAI) – in multiple occasions- and Hotel Magazine and PR News Social Media Icon Award, and in 2015 was named one of the Top 25 Minds in Hospitality Sales and Marketing by HSMAI.
Diana holds a B.A. Degree in International Studies from Georgetown University and an Executive MBA from Florida International University.
Vince joined the American Express team in February 2014 as Vice President of Travel & Lifestyle Services for Latin America, a division that for 100 years has helped the Company's Cardholders to personalize and enrich their journey through a world-class service, Exclusive programs and exceptional benefits. As a leader of Travel & Lifestyle Services, Garcia has the responsibility of offering Platinum and Centurion Customers services and products that demonstrate American Express's Extraordinary Service and exceed their expectations by allowing them to live unique experiences that inspire extraordinary lives . Prior to collaborating with American Express, Vince served as Director and General Manager of Despegar.com, and was also Director of BCD Travel México, where he had full responsibility for the profit and loss and supervised and successfully led the acquisition and merger of two leading agencies Owned by Mexican families. He has also held other positions in the travel industry, including Country General Manager and Managing Director ofRosenbluth International and various positions as Manager in the sales area of American Airlines in the United States. Vince holds a postgraduate degree in Economics from the National Autonomous University And is a BA in History from Berkeley University in California. His native language is English but he speaks fluent Spanish and maintains conversations in Portuguese. He is founder and former President of the Allied Council of Members of the Global Business Travel Association Business Travel Association).
Montserrat was born in Mexico City and hold a B.A. Degree from Instituto Tecnológico Autónomo de México (ITAM) in Business Administration, with a Marketing Specialization. With 15 years of experience in marketing and strategic alliances, she have had also several positions like strategic planning, business intelligence, advertising, public relations, promotions, sponsorships, digital marketing for local and international markets. She joined the company 2010.
As Senior Marketing Manager, Montserrat is responsible of the upgrades between vacation property products, leading marketing campaigns and customer experience. Mother of two baby girls, she speaks Spanish, English, German and some French. She likes to travel and spend time with her family.
Since 2014, Luis Perillo is VP, Sales & Marketing, Caribbean and Latin America – Hilton. With over 25 years in hospitality, he is responsible for driving the sales and marketing strategy at managed hotels in the region. Perillo joined Hilton in 1995 as Director of Sales and Marketing, and since then has served in regional sales and marketing leadership positions, as well as operations roles including Resident Manager, Hilton São Paulo Morumbi; General Manager at a former Hilton in Venezuela; and most recently General Manager, Hilton Bogota. Perillo holds a BS in Hospitality Management from Florida International University and is fluent in Spanish, English, Portuguese and Italian.
Hyatt Regency Miami Hotel
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Hotel Address: 400 Southeast 2nd Avenue, Miami, FL 33131