• Register Now! General Pass US $549
    Attend the overall PortadaLat event on June 7 and June 8.  All sessions, keynotes,  networking, food and beverage included.


    Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision  makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more.

    2017 PortadaLat Program Highlights


    The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing, with an emphasis on Travel and Sports. Today’s most innovative thinkers and influential decision makers will share the tools and insights needed  to thrive in today’s fast-paced market.



    The second day of PortadaLat will celebrate brand innovation and take an inside look at how leading companies are boosting their Latin American brand equity and staying relevant in industries that face constant disruption.


    Learn about this year's PortadaLat 2017 Confirmed Speakers

    • Gary Milner, Director, Global Digital Marketing, Lenovo
    • Mariana Vázquez del Mercado Casas, Digital Marketing Manager, Nestlé
    • Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
    • Diana Plazas, Vice Presidente de Brand, Marketing y Digital, Marriott
    • Claudio Zboznovits, VP of Global Sales & Business Development, Am Resorts
    • Ricardo Perez Baez, Global Marketing Communications Director, Grupo Bimbo
    • Rafael L. De Azua, Head of Media & Digital LATAM, Coty Inc.
    • Ricardo Arias-Nath, Chief Marketing Officer, PepsiCo Latin America, PepsiCo

    To explore great ways to integrate your brand in PortadaLat, please contact Sales/Marketing Director, Kelley Eberhardt at kelley@portada-online.com

    PortadaLat 2017 Awards

    Nominations are now open! Submit your entry before 2:00pm ET on Tuesday May 2, using the online entry form!

    2017 Latin American Advertising and Media Award Categories:

    1. Top Travel Marketing Campaign  
    2. Golazo International Soccer Award
    3. Top Latin Online Video Campaign
    4. Top Video Creator
    5. Top Digital Innovator
    6. Idea Brillante Business Award
    7. “Viajero Inteligente” Business Traveler Award
    8. Best Use of Data in a Marketing Campaign
    9. Top Panregional Marketing and Media Professional
    10. Top Marketer to Latin American Audiences
    11. Top Panregional Advertising Campaign

    PLUS: “2017 Grand Winner” (Most Voted Winner of Above Categories)


    Calendar & Timeline

    Nominations in 11 different categories for Latin American and U.S. Hispanic Advertising and Media Awards are open for submission until 2:00pm ET on Tuesday May 2. Nominate Now!

    Portada's audience throughout the Americas votes for the different candidates.

    Finalists will consist of the top three most-voted nominees per category. Portada's Award Jury will cast the final votes, and winners will be announced at #Portadalat's Award Ceremony on June 8, 2017. The Award Winner with most votes of the 11 categories is the 2017 Grand Winner.

    Portada's Editorial Board Members (Award Jury) will choose among the three finalists in each category.
    Jury members include:

    • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
    • José Ruiz, Director, LAD Advertising & Online, Oracle
    • Giselle Fiumara, Global Marketing Communications Manager, Volkswagen
    • Raquel Solórzano, Directora de MediosRegionales, Diageo

    Join us at the 9th annual edition of PortadaLat on June 8, for the 2017 LatAm Advertising and Media Award Ceremony. Stay tuned and follow #PortadaLat for updates!

  • Past Events & Speakers

  • Gary Milner

    Gary Milner

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Gary Milner is currently driving digital marketing strategy at Lenovo, with a key focus on optimizing and improving the execution of digital media buying globally. He is an experienced all-around digital executive with over seven years of digital experience, including set-up of the Lenovo ecommerce marketing capabilities, and, more recently, digital brand marketing activities. Activities have spanned from branding to ecommerce: digital media buy platforms (RTB for video and social)), SEO, SEM, affiliate marketing, TV buying digitally (Google TV ads), display advertising, and measurement systems on both the media and site sides. Milner is an experienced conference speaker and panelist, spanning iMedia, OMMA, CMO, and keynoted programmatic conferences last year as far flung as India, Australia and China.

    ∙ Longer-term experience for Milner ranges from corporate business intelligence, dealer management, U.K. direct-marketing management, international product concept feasibility analysis, brand management for ThinkPad in Europe, global launch marketing for ThinkPad, and global digital marketing for Lenovo. During his free time he loves concerts, plays, and watches soccer and golf, and enjoys reading as well as a good movie

  • Diana Plazas

    Diana Plazas

    Diana is responsible for leading the strategy for Marriott International in the areas of brand marketing and digital for the Caribbean and Latin America. These activities include the activation and communication of the Marriott Rewards program for the region, planning and execution of marketing and digital campaigns for Marriott’s Brand portfolio, as well as the activation of field marketing support for the hotels in the market.

    In the past, she served as head of Global Brand Marketing Director for DoubleTree by Hilton, a position that earned her the award of Gold Adrian Awards (HSMAI) – in multiple occasions- and Hotel Magazine and PR News Social Media Icon Award, and in 2015 was named one of the Top 25 Minds in Hospitality Sales and Marketing by HSMAI.

    Diana holds a B.A. Degree in International Studies from Georgetown University and an Executive MBA from Florida International University.

  • Montserrat Santaella

    Montserrat Santaella

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Montserrat was born in Mexico City and hold a B.A. Degree from Instituto Tecnológico Autónomo de México (ITAM) in Business Administration, with a Marketing Specialization. With 15 years of experience in marketing and strategic alliances, she have had also several positions like strategic planning, business intelligence, advertising, public relations, promotions, sponsorships, digital marketing for local and international markets. She joined the company 2010.
    As Senior Marketing Manager, Montserrat is responsible of the upgrades between vacation property products, leading marketing campaigns and customer experience. Mother of two baby girls, she speaks Spanish, English, German and some French. She likes to travel and spend time with her family.

  • Luis Perillo

    Luis Perillo

    Since 2014, Luis Perillo is VP, Sales & Marketing, Caribbean and Latin America – Hilton. With over 25 years in hospitality, he is responsible for driving the sales and marketing strategy at managed hotels in the region. Perillo joined Hilton in 1995 as Director of Sales and Marketing, and since then has served in regional sales and marketing leadership positions, as well as operations roles including Resident Manager, Hilton São Paulo Morumbi; General Manager at a former Hilton in Venezuela; and most recently General Manager, Hilton Bogota. Perillo holds a BS in Hospitality Management from Florida International University and is fluent in Spanish, English, Portuguese and Italian.

  • Claudio Zboznovits

    Claudio Zboznovits

    Claudio Zboznovits, Vice President of Global Sales and Business Development, joined AMResorts® in 2016 to support AMResorts’ rapidly expanding corporate structure. Zboznovits is responsible for leading and executing the company’s strategic sales plans within the U.S., Canada and international markets.

    Zboznovits strives to establish and maintain relationships with executives and buyers in the hospitality industry, across all markets, to create a stronger AMResorts’ footprint in established and new markets as inventory continues to grow.

    With over three decades of industry experience throughout the U.S., Canada and Latin America, Zboznovits’ international market expertise proves a great addition to the executive team. Before joining AMResorts, he served as Corporate Vice President and Chief Commercial Officer at BlueBay Hotels & Resorts, driving the company’s commercialization, growth and profitability strategy across key market segments. Prior to that, Zboznovits served as Vice President of Sales & Marketing for the U.S. and Canadian markets at Barceló Hotels & Resorts where he was responsible for the development of sales/marketing strategies and tactics in North America, driving increased revenue and production to Latin American properties. Additionally holding various senior executive positions for U.S. and Canadian tour operators, his professional experience also includes managing contracting departments with a specific focus on Mexico, the Caribbean and Latin America, as well as destination inter-government relations.

    Zboznovits studied pre-med Psychology at the University of Georgia, earning an equivalent degree in Hotel Management through the Sheraton Corporation Executive Program. The prestigious program is affiliated with the Universidad Madre y Maestra in Santo Domingo, Dominican Republic and Cornell University.

  • Rafael L. De Azua

    Rafael L. De Azua

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Rafael De Azua is an experienced marketing and strategy leader with Global CPG and Consulting experience. He currently leads Media and Digital in the Latin America Region for Coty’s Luxury, Consumer Beauty, and Professional Divisions. He is based in Miami and reports to Alison Keith, Global VP of Media in London.
    Previously, Rafael held various Brand Management positions over 6 years in Procter & Gamble (P&G). He managed the Gucci, Lacoste, James Bond, Christina Aguilera, and Gabriela Sabatini brands in 23 Latin American countries and the Travel Retail Channel in North and South America. He also led all media for P&G Prestige Fragrance Portfolio in Latin America, including Dolce & Gabbana, Gucci, Hugo Boss and Lacoste. In his prior roles in P&G, Rafael launched Oral-B toothpaste (Crest in the US) in Latin America, Europe, India and Australia; where he developed holistic marketing campaigns for the Pro Health, 3D White, and Complete brand lines. Prior to joining P&G, Rafael was a strategy consultant with Booz Allen Hamilton in Washington DC. He also served as a Naval Officer and deployed twice to the Arabian Gulf. He holds MBAs from Cornell University in Ithaca, New York and Queens University in Ontario, Canada; and received his bachelors from the U.S. Naval Academy in Annapolis, Maryland. Rafael is originally from San Juan, Puerto Rico.

  • Carlos Espindola

    Carlos Espindola

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    I currently hold the position of Head of Latin America Digital Center in 3M developing digital, eMarketing and eCommerce strategies.

    With over 15 years experience in management and digital marketing consulting and negociation, I created the Latin America eHub team in 3M and served as Continental eMarketing Manager in Grupo Mabe and Digital manager in TV Azteca.

  • Mariana Vázquez del Mercado Casas​

    Mariana Vázquez del Mercado Casas​

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Mariana Vázquez del Mercado has + 12 years of experience in communications mainly focused on the Digital Area integrating it with the traditional channels in the creation of successful brands.

    She started working at GERBER Mexico and later became part of the Nestlé Group within the Infant Nutrition Business in which she developed the first Digital Marketing Strategy including Web, RR.SS, Mobile App and CRM programs allowing the business to have direct communication and open conversations with Moms and Healthcare Professionals. Mariana also implemented several digital projects being part of the Global and LATAM teams (Swiss & Chile) in the Nestlé Group.

  • Ricardo Arias-Nath

    Ricardo Arias-Nath

    Chief Marketing Officer, PepsiCo Latin America Beverages. Leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks. +20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries. Initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT. BSc. in Economics from the Universidad Católica Andrés Bello and MSc. from the School of Management Sciences and Engineering at Stanford University. Father of 3 boys and avid endurance runner.

  • Diahann Smith

    Diahann Smith

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Diahann Albarrán Smith, a consumer marketing professional with more than 20 years’ experience. Diahann has local, regional and international marketing experience. She began her career at the Orlando Sentinel where she helped launch the Spanish-language El Sentinel and committed to working with the Central Florida Hispanic community where she is an active volunteer. Florida Dairy Farmers recruited Diahann to grow its Hispanic marketing outreach in Florida. She also worked with sister organization the U.S Dairy Export Council, to help market U.S. dairy in the Caribbean. In her current position as Director of Marketing and Partnership Development for Florida Dairy Farmers, she develops and executes marketing plans to promote Florida dairy farmers and the health benefits of dairy. She recently completed an executive MBA at Rollins College Crummer Graduate School of Business.

  • Edgardo “Ed” Carias

    Edgardo “Ed” Carias

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Edgardo Carias is a marketing professional with over 17 years of experience in the alcohol beverage industry. He has worked at all levels of the industry from local promotions to national brand management. He has extensive experience working with multicultural consumers as well as total market. Mr. Carias has also led the sports marketing efforts for Jack Daniel’s Tennessee Whiskey, el Jimador Tequila and several other nationally distributed brands. He is experienced in sports partnerships from a local level to national league agreements, having worked with soccer, hockey, baseball and basketball teams and leagues.

  • Jorge Rocha

    Jorge Rocha

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Jorge Rocha es egresado de Marketing de la UNIVA y cuenta con dos especialidades; una en Music Business de MI (Hollywood) y otra en Marketing Digital de USD (San Diego) aparte de contar con la certificacion de la Mobile Marketing Association. Ha crecido en la industria de la musica, misma que lo arrojo en el mundo de las agencias de publicidad a manera de un happy accident. Los ultimos 8 anos ha colaborado en los 2 grupos Franceses de agencias de publicidad mas grandes del mundo; donde ha tenido la oportunidad de aportar a marcas como NIKE, BMW, P&G, Coca-Cola, LEGO, Mead Johnson y Brown-Forman tanto a nivel Mexico como Latino-America, desarrollando gestion, estrategia, y producto en materia de marketing digital y mobile solutions.
    Como proyectos personales ha colaborado como blogger y luego de haber lanzado un LP de musica electronica en 2013 a travez de los principales canales de distribucion digital, Jorge actualmente esta creando en su 2do LP el cual trabaja bajo el esquema de ZERO Macs; y maquilando “a la antiguita” con una serie de hardware (Sintetizadores, Grooveboxes y Samplers) conectados via el protocolo MIDI.

  • Felix Palau

    Felix Palau

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    Felix Palau serves as Vice President for Tecate and Tecate Light, part of the Heineken USA portfolio of Mexican brands. Palau is credited for leading efforts that resulted in a turnaround for the brand, and is currently focused on expanding the Tecate franchise nationally – overseesing all marketing activity for Tecate which has seen record growth, while achieving cultural relevance through its successful “Born Bold” campaign.

    Prior to his current role, Felix was the Heineken® brand manager in the Americas Regional Marketing team for two years. He joined HEINEKEN in 2009 from Cuauhtemoc Moctezuma, Mexico, with the acquisition of FEMSA’s beer business. Felix held various positions in Brand Management and Planning during his 14 years with CM.

  • Lizette Du Pond

    Lizette Du Pond

    (Sign up for 10 minute networking meeting. Access is only available with the PortadaLat VIP attendee ticket. Learn more here)

    She joined Carat in January 2009 and took leading responsibility for initiating our Miami, Florida operation managing clients such as: Nokia, Disney, Hilton & Sony LATAM accounts.

    After 3 years she had been appointed Regional Director for Dentsu Aegis Network LAtam

    In July 2016 - She was appointed CCDO and she started successfully accomplishing a big win for the region bringing Beiersdorf (Nivea and Deo Man) for North Cone LATAM.

    She maintains a direct relationship with the CEOs of each market, looking for the development and
    satisfaction of global and regional customers in the region and helping the integration of our agencies in order to bring strong business solutions and executing a significant role to ensure that all strategic and operational needs are prioritized and successfully executed.

    She also leads new business opportunities at regional level and assists with the dissemination of best practices to ensure that the LatAm region is in line with the developments generated worldwide.

    She plays a leading role providing outstanding client service, affiliates relationships and solidifying our current clients' relationships, overseeing agency transitions, planning and organizing training sessions, yearly summits with 150 senior top level executives and expanding new business development opportunities with new prospects and current clients.

    She has previously worked for Mc Cann Erickson Mexico, FCB Miami & Grupo Uno in Miami, with 15 years of proven experience and direct responsibility for LATAM accounts such as: Samsung, Canon, Nestle, Porsche, AOC, Kingston Technology & Microsoft Mexico.

  • Trip Barrett

    Trip Barrett

    Trip is a Global Brand Management and Business Development Leader with extensive experience in Hospitality and Tourism, E-Commerce, Consumer Goods, and Entertainment Industries across Latin America, Asia and Europe in addition to the United States.
    Most recently with Starwood Hotels & Resorts where he worked for 13 year as Vice President of Brand Management for Latin America, Trip oversaw Marketing, the SPG Loyalty Program, Partnerships, Field Marketing and Public Relations across the 100 hotels in 19 countries and territories where Starwood operated its portfolio of 10 Brands in the Select Service, Upper Upscale, and Luxury Segments. He was also responsible for developing the Marketing and Communications Strategy for the opening of the first Hotel to be managed by a US Company, the Four Points by Sheraton La Habana.
    Prior to joining Starwood, Trip spent three years with Amazon as their Director of International Business Development based in Seattle, Washington, responsible for New Market and Product Entry Strategies; and eight years with the Walt Disney Company based in Mexico City, Miami, Buenos Aires and Hong Kong where he was responsible for developing and implementing New Market Entry Strategies, Licensing and Retail Marketing Programs, and Live Entertainment Events and Promotions.

    Trip Graduated from Duke University with a Bachelors of Arts in Economics, and received his MBA from The Wharton School, University of Pennsylvania. He has lived and worked in 9 countries on 4 continents and is fluent in Spanish, Portuguese and English. He, his wife and 12-year-old son are avid travelers, and Trip, a former Eagle Scout, is actively involved with his son’s Boy Scout Troop.

  • Alexandra Villoch

    Alexandra Villoch

    Alexandra (Alex) Villoch is East Region Publisher for McClatchy, a national news media company. She oversees operations at the Miami Herald Media Company – which includes the Miami Herald and el Nuevo Herald newspapers – as well as the Bradenton Herald in Florida; The (Macon) Telegraph and the (Columbus) Ledger-Enquirer in Georgia; the (Biloxi) SunHerald in Mississippi; the Lexington Herald-Leader in Kentucky; and the Centre Daily Times in State College, Pennsylvania.
    Villoch previously served as President and Publisher of the Miami Herald Media Company since March 2014.
    Villoch is a past-Chair of The Beacon Council; Chair Emeritus of the One Community, One Goal Initiative of The Beacon Council; and on the Executive Committee of the Greater Miami Chamber of Commerce. She is also on the Executive Committee of the United Way of Miami Dade and is serving as Co-Chair of the Annual Campaign.
    She holds a B.A. in Political Science and an MBA from the University of Miami, and resides with her husband in the city of Coral Gables.

  • Arno Trabesigner

    Arno Trabesigner

    Arno Trabesigner is the managing director of FC Barcelona in the Americas. In his role, Arno oversees the FC Barcelona brand in Canada, the U.S. and Latin America, working in these markets to support existing partners on mutually-beneficial initiatives, cultivating new partnerships with key relevant brands, engaging the tens-of-millions of Barca fans living here – and importantly, establishing the FC Barcelona Foundation to give back to children in need across the Americas to fulfill its “mes que un club” or “more than a club” values and commitment.

    FC Barcelona officially opened its Americas office in New York City in September 2016. The club is currently working with major leagues, teams and brands to continue building FC Barcelona’s presence worldwide, including with existing global sponsors Nike, Gillette/Procter & Gamble, Gatorade/PepsiCo, Audi, among others.

    Previously, Arno was the Founder and Managing Director of Weirather-Wenzel & Partner S.L. in Spain where he was responsible for strategic planning, budgeting and implementing of all company's business projects, and managing a staff of 20. Arno was also in charge of continuous acquisition of new clients and projects, including 15 tier 1 clients such as Real Madrid CF, FC Barcelona, UEFA, Dorna, Red Bull, Audi, BMW.

    Arno lives in New York City with his wife and two children.

  • Diana Zuluaga

    Diana Zuluaga

    Diana Zuluaga is the founder of JET D'OR, a Private Jet Charter company with worldwide operations. As a luxury travel expert, her clients are ultra high net-worth individuals from around the world. Diana has been recognized as a successful young entrepreneur and has been featured in the National Business Aviation Association (NBAA) publications. In 2006, she was invited as a leading woman in business to the European Business Aviation Convention in Geneva, Switzerland. This year, she will be a speaker at the Latinas and Power Symposium in the United States.

    Diana has a Master's Degree from New York University (NYU) and is a certified life and business coach. She is a member of the Committee of Women Leaders of the Americas by the Organization of American States (OAS). Diana is Colombian and lives Madrid, Spain.

  • Day 1


    Register and meet exhibitors and fellow attendees.

    10:30 AM KICK OFF

    Introductory remarks by

    • Marcos Baer, publisher at Portada, and
    • Ximena Cassab, editor at Portada (MC)



    • Speaker TBA



    Take a look at how innovators are using the latest technology to shape the hotel of the future through VR, the IoT, and connected experiences.


    How blue chip players are engaging today’s evolving travelers


    • TBA


    • Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
    • Kara Franker, Editor in Chief, Modern Luxury Wedding
    • Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
    • Amy West, Travel and Lifestyle Influencer
    • Ana Tomicevic, Director of Brand Marketing, Marriott


    Three major hotel brands share insight on how the hotel of the future will impact the hospitality business’s marketing priorities.

    11:45 AM Announcement of Travel Award Winner

    11:50 AM TECHNOLOGY:

    How tech is redefining luxury and travel services


    • Trip Barrett, Travel Marketing Expert


    • Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group
    • Jon Eichelberger, Head of Americas, Trivago
    • Carmen Edelson, Founder & CEO, Carmen’s Luxury Travel


    • Personalizing customer experience
    • Segmentation: How to cater to demographics with different tastes
    • Is virtual reality a game changer?
    • How successful tech partnerships can add substantial value to your business


    The programmatic and connected TV revolutions


    • TBA


    • Mariana Vázquez del Mercado Casas, Digital Marketing Manager, Nestlé


    • Jorge Rocha, Digital Lead Latin America, Publicis One


    A marketing technology innovator will pitch a concept to major brand and agency executives.

    1:00 PM BREAK

    Take a break and mingle amongst the exhibitors in the auditorium foyer. Sandwiches, snacks and beverages will be provided.

    2:15 PM KEYNOTE:

    10 Reasons marketing technology will drive your company’s success in the next decade


    • Gary Milner, Director, Global Digital Marketing, Lenovo


    Milner presents 10 keys to digital success and provides insight on:

    • Why programmatic is at the crux of modern marketing
    • DMPs as effective tools for Millennial targeting
    • How the marketing tech industry can improve ad transparency


    Video and influencer marketing and the online video revolution



    • Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers  


    • Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky

    A marketing tech innovator will pitch their company’s idea to a panel of major brand and agency executives.



    • Felix Palau, VP at Tecate, Heineken
    • Ed Carias, Sr. Brand Manager at el Jimador Tequila - North American Region, Brown-Forman

    (Shortlisted candidates will be voted on by Portada’s audience in May.)


    Nine shortlisted  nominees for the Golazo Global Soccer pitch battle it out in front of a jury!  Who will come out on top?


    • Tab Bamford, Managing Director, La Vida Baseball
    • Felix Palau, VP of Tecate at Heineken
    • Federico Grinberg, Co-Founder- CEO, Futbol Sites
    • Ed Carias, Sr. Brand Manager  at el Jimador Tequila - North American Region, Brown-Forman


    Sports marketing experts discuss new opportunities for brands to leverage Sports content in order to better connect with the U.S. and Latin American consumer.


    Leveraging travel-related content for multicultural and Hispanic audiences

    • Manuel Delgado, Trivago

    Journalists and Influencers are invited to join our exclusive happy hour  and discover how to leverage travel content in order to reach Hispanic and multicultural audiences.

    presented by Trivago

  • Day 2



    Start the day with a complimentary breakfast.



    • Alexandra Villoch, publisher, Miami Herald


    • TBA


    Leading professionals from Miami’s five main industries discuss their customer experience and marketing goals


    How Bimbo developed its go-to marketing strategy


    • Ricardo Perez Baez, Global Marketing Communications Director at Grupo Bimbo
    • Senior IPG Agency Executive TBA


    Discover how you can  increase your brand equity through restructuring your teams and
    familiarize yourself with two important emerging concepts: founder mentality and exponential organization.

    11:00 AM KEYNOTE:

    How innovation shapes PepsiCo's Latin American marketing strategy


    • Ricardo Arias-Nath, CMO, PepsiCo Beverages, Latin America


    The view from the top:

    The CMO of PepsiCo Beverages Latin America will discuss how and why his company is entering into new territories  in brand innovation to engage the Latin American consumer.

    • The role of content marketing in Pepsico's Latin American marketing strategy

    11:45 AM BREAK

    Take a break and visit exhibitors in the auditorium foyer.



    • TBA


    • Rafael Lopez de Azua, Head of Media & Digital Latam,Coty Inc
    • Other panelists TBA


    Over the past decade, Miami-based pan-regional marketing has gone from booming to lagging.  Hear marketing experts for and against pan-regional marketing battle it out.

    What is the value proposition of a panregional buy?


    Enjoy a complimentary lunch and get to know the fellow attendees.


    E-Commerce Acceleration Plans


    • Carlos Espindola, E-Hub Manager Latin America, 3M
    • Patricio Rubalcava, VP Merchant Business Development - T&E, Retail & Digital Industries, Mastercard


    Leading companies are heavily investing in e-commerce. This means creating consistent,  omnichannel experiences across all consumer touchpoints. Hear how they are investing innovative e-commerce acceleration plans.  The focus on e-tailer and marketplace integrations and how they Improve the customer journey from marketing until payment.



    • Natalie Bursztin, Marketing Director, Totto


    E-retail presents tremendous opportunities and challenges to traditional brick and mortar retailers.  In this session, executives from major retailers discuss how e-retail is driving their digital transformation.


    The winners in 10 categories will be announced!

    • Celebrate the best in marketing, tech and media innovation.
    • How are e-commerce and media converging?

    5:30 PM PortadaLat Evening Party

    Relax and enjoy drinks and hors d'oeuvres while you network with fellow PortadaLat attendees.


Your information

Your Candidate Information

Nominations are accepted for brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted audiences in the U.S. and/or audiences in Latin America over the last 12 months. Please provide information about brand/agency, objective/media (earned and paid) as well as the results of the campaign.

Please explain your reasons for nominating the campaign (max 100 words).

Agencies, including PR agencies, brand marketers and media properties can nominate campaigns, concepts and ideas that substantially engage consumers in the U.S. or Latin America through soccer content.

Please specify (max 150 words)

  • Brand that is marketed and Name of your organization
  • Targeted Consumer (U.S. and/or Latin America)
  • Category of product you are promoting
  • Insights motivating the Campaign
  • Targeted Consumer Profile
  • Description of Campaign
  • Media used (including non-traditional)
  • (Expected) Results
Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

Please describe why the candidate deserves the Award (max 100 words).

Nominations are accepted from influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.

Please include:

  • Attach the video/link to video (max 60 seconds)
  • Explain what the intent of the video was
  • Detail the result of the video in terms of social media interactions
Candidates are companies, including start-ups, belonging to the marketing-tech space in Latin America and the U.S. including:

  • Innovative SSPs, DSPs, DMPs, Ad-Exchanges
  • Online Video content/advertising providers
  • Mobile Media Technologies including App-Providers

The nominee should have significantly contributed to the overall quality and innovation of digital media solutions from a trade and/or the end-consumer.

Please describe why the nominee deserves the Awards (max 100 words).

This Award is for Business Executives and Innovators in the Hispanic American space who have been able to come up with bright ideas and translate them into business opportunities targeting the Hispanic population in the U.S.
The award therefore highlights the value of business acumen and entrepreneurship.

Please explain your reasons for nominating (max 150 words).

Nominations are accepted from both individual business travelers, including journalists, as well as companies. The nominee needs to explain why and how traveling to Latin America has substantially helped them to get new ideas/perspectives to grow personally and in business.
(For example: I went to Mexico and came up with the idea of cooking a special kind of taco back home in the U.S/or doing business in Latin America helped me to learn a more human and successful approach to business partners.)


Description length: max 150 words.

Nominations are accepted for brands and agencies that have made a comprehensive use of marketing analytics, both from a small and big data perspective, in defining and reaching their target audience in a campaign targeting audiences in the U.S. and/or Latin America audiences over the last 12 months. Please provide brand/agency information as well as a description of how the use of modern marketing analytics techniques impacted the campaign results in a positive way.

Please explain your reasons for nominating the campaign (max 100 words).

Nominations are accepted for advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

Please describe why the nominee deserves the awards (max 100 words).

Nominations are accepted for individual executives who work as client side marketers, including brand marketers that have distinguished themselves because of their high effectiveness and originality in connecting with and engaging the Latin American consumer over the last 12 months.

Please describe why the candidate deserves the Award (max 100 words).

Nominations are accepted for advertising agencies and clients (Corporations) that have created, planned and executed Advertising Campaigns in at least two Latin American countries in any media vehicle during the last twelve months. The campaign achieved high ROI for advertisers. In addition, the campaign is distinguished by a high degree of creativity as well as consumer friendliness.

Please describe the campaign and why it deserves the Awards (max 100 words).

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For #PortadaLat attendees, Portada has arranged a special discounted rate at the Hyatt Regency Miami.
Take Advantage of the Special $149 Room Rate!
Make your reservation online using the link here: Reservations - Hyatt Regency Miami

Hyatt Regency Miami Hotel

Stay in the middle of the action at Hyatt Regency Miami. Indulge in the spirit of the “American Riviera” at the Hyatt Regency located in downtown Miami just 15 minutes from South Beach and two miles from the Port of Miami.

The hotel’s striking white towers overlook the Miami River and Florida’s famed Biscayne Bay. Event attendees will love the convenient connection to the Miami Convention Center. Enjoy easy access to Miami’s best attractions like Mary Brickell Village, the James L. Knight Center, Coral Gables, and the Latin flavor of Little Havana. Stay with us before or after a cruise, and enjoy our location just two miles from the Port of Miami.

Experience Miami, a multi-cultural city that speaks ultra-cool fluently. There’s no better way to discover it than with Hyatt Regency Miami as your home base.

View the Hyatt Destinations Miami city guide for insider information on local beaches, culture, restaurants, shopping, events and more.

Hotel Address: 400 Southeast 2nd Avenue, Miami, FL 33131

Reserve Your Room At The Portada Group Rate: Book Online Now!


We have added new ticket types! Select the one that fits your needs!

TICKET TYPE (Click: show details+ for more info) PRICE QUANTITY
General Pass show details + $549.00 (USD)  
VIP Attendee show details + $1,999.00 (USD)  
Day 1: Sports and Travel Marketing Day (June 7) show details + $199.00 (USD)  
Day 2: Brand Innovation Day (June 8) show details + $449.00 (USD)