Release of 2015 Soccer Marketing Guide kicks off Countdown to #Portada15!

Portada, the leading Source on Latin Marketing and Media, is pleased to announce the release of our 2015 Soccer Marketing Guide. The Guide can be DOWNLOADED for free (Log-In/Reg. required) at

Soccer-2The publication of the Guide kicks off the countdown to #Portada15, the Sept. 17  Portada Annual Conference and the preceding Hispanic Sports Marketing Forum on Sept. 16 in New York City.  Due to its high quality content and path-breaking networking opportunities, Portada's Annual Conference is the most important gathering of brand marketers, agency executives, media and PR professionals targeting the burgeoning Hispanic marketplace.

"Soccer and Sports Marketing is a major opportunity marketers have to engage Hispanic audiences, that is why the first day of #Portada15 will be dedicated to an in-depth exploration of best practices by thought leaders and key marketers from Fortune100 companies," says Marcos Baer, publisher of Portada.

Brand Marketers who have already confirmed their participation at #Portada15 include:

  • Kymber Umana, Hispanic Marketing Manager, Sprint
  • Analia Benedetti, Senior Marketing Director, Kellogg Company
  • Pattie Falch, Director, Sponsorships & Events, Heineken USA
  • Juan Pablo Gonzalez, Sr. Brand Manager, U.S. Hispanic Marketing, The Coca-Cola Company
  • Manuel Campos, Hispanic Marketing Director, Sprint
  • Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo.

More major Speakers to be announced soon!

Already confirmed Sponsors of #Portada15 include:


- The Top 2015 Soccer Marketing Properties and how Marketers can benefit from each of them!
- Ranking of the World's Top Selling Soccer Clubs
- Anatomy of a Soccer Influencer Campaign
- Marketer Interviews
- How Soccer Retail Brands battle it out!

DOWNLOAD THE GUIDE!  (Log-in/Free Registration required)

For information about how to align your brand with this major event, please contact Kelley Eberhardt, Director of Sales and Marketing, 212-685 4441,

Join us at PORTADA Mexico!


Editorial Staff @portada_online

Portada Staff


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.