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Early Bird Rate Expires August 5th!


MediaPost and Portada are combining forces on September 14, Yotel, NYC to create a bigger and stronger Hispanic Sports Marketing Forum.

Sponsors will benefit from MediaPost's unique reach among U.S. brand, agency and media execs as well as of  Portada's strong multicultural market penetration.

Check out coverage and highlights from last year's 2015 Sports Marketing Forum:  


WHO WILL YOU MEET?
Everyone who matters in the multicultural and overall U.S. Sports Marketing scene.

Including:
- Key Brand Marketers
- Major sports media buyers at agencies
- Top-notch content developers
- Senior Sports Media and Marketing Researchers

 

Key Themes

  • In-depth: Tecate’s Soccer and Boxing Millennial Strategy
  • Marketing Entertainment and Sports Properties to Multicultural Audiences
  • Live Sports: Where Tech Meets Marketing
  • How a Top Sports Marketer Leverages Soccer Content
  • Case Studies: Efficient Sponsorship Activations

Expect the best content and unparalleled networking opportunities with key U.S and U.S. Hispanic Sports Marketing executives from the brand, agency and media side and much more...


SPEAKERS

  • Neha Misra

    Neha Misra

    Neha’s expertise lies in building and supporting marketing processes with measurement frameworks and KPIs to evaluate returns across paid, owned, and earned media, and also working as a key leader for usage/enhancement of technology and data platforms. Her previous role at Starcom MediaVest Group as Associate Director (Planning & Analytics) required an acute understanding of media mix modeling, advanced customer analytics, programmatic media, and attribution platforms. Her experience spans across various verticals including Financial Services, Technology, CPG, FMCG, Tourism, and Education, working with clients like American Express, Starbucks, Verizon, UCLA, Honda, and Nike. With more than ten years of experience in customer analytics and testing complex marketing campaigns, she also identifies new and emerging technologies to continuously keep clients at the forefront of media/industry trends.
    Prior to SMG, Neha spent time as an Internet Marketing Manager at one of the largest for-profit educational companies in the United States. Her role there was to work closely with planning and analytics to deliver on data-driven marketing investment decisions, forecasts, and cost benefit analyses. She also worked at Motorola Mobility in Product Marketing (new product development and portfolio management), to analyze competitive trends to identify opportunities and drive marketing program recommendations.

    Neha holds a Bachelor’s degree in Mass Media and Mass Communication from the University of Delhi, a six sigma certification, and an MBA in Marketing and Strategy from the University of Wisconsin.

  • Felix Palau

    Felix Palau

    Felix Palau serves as Vice President for Tecate and Tecate Light, part of the Heineken USA portfolio of Mexican brands. Palau is credited for leading efforts that resulted in a huge turnaround for the brand, and is currently focused on expanding the Tecate franchise nationally – overseesing all marketing activity for the brand. Tecate has seen record growth, while achieving cultural relevance through its successful “Born Bold” campaign.

    Prior to moving to the Tecate marketing team, Palau served as Heineken Brand Vice President of the Americas. There, he was a key member of the leadership team and was responsible for designing and ensuring the deployment of the brand strategy across more than 45 markets leading to a solid improvement in the region.

    Previously, he was International Marketing VP for Cerveceria Cuauhtemoc Moctezuma (FEMSA Cerveza) where he spent 15 years holding several managing positions ranging from Brand Vice President to Portfolio Strategy Vice President. Palau is one of youngest executives to achieve an executive marketing position at Heineken.

    Palau earned a bachelor’s degree in marketing from Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), and a certificate in world class marketing skills from the University of Texas, Austin. Originally from Monterrey, Mexico, Palau and his family currently reside in Ardsley, N.Y.

  • Manny Rodriguez

    Manny Rodriguez

    Manny started his career in Detroit where he served a lead role in a regional planning and buying office for Arnold Worldwide working on major brands like McDonald’s, Royal Caribbean and Volkswagen. After eight years at Arnold, he transitioned to Zimmerman Advertising as the Media Planning and Buying Supervisor for the largest auto retail company in the US – AutoNation. Manny has also worked on other national brands like CVS Pharmacy, Dunkin\' Donuts & T.J. Maxx Companies at Hill Holliday Hispanic as a Hispanic Planner/Broadcast Buyer. Since 2006 Manny has been at 22squared and has served a lead activation role working on iconic brands like Buffalo Wild Wings, Southeast Toyota, Shoe Carnival, Baskin\' Robbins and Publix Super Markets as well as playing a key role for Hispanic Planning and Activation strategies for all clients at 22squared.


AGENDA

1:00 PM REGISTRATION OPENS

1:25 PM SETTING THE STAGE

WELCOME & INTRODUCTION:

  • Marcos Baer, Publisher, Portada
  • Steve Smith, Editorial Director Events, MediaPost

Description: Sports content and marketing are crucial to engage Hispanic audiences.As importantly Hispanic sports marketing trends crossover to the overall market. Get the latest intelligence at the Hispanic Sports Marketing Forum.

1:30 PM LIVE - SPORTS: WHERE TECH MEETS MARKETING

Moderator:

  • TBA

Panelists:

  • Neha Misra, Vice President, Strategy and Analytics, MBuy
  • Manny Rodriguez, VP Media Buying Director, 22 Squared
  • Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
  • TBA
  • TBA

 

Description:

• Broadcast vs. Streaming or Broadcast and Streaming? Two divergent trends have emerged for major sports events
• How OTT inventory can amplify TV spots
• Why sports still is appointment viewing regardless of cord-cutters
• Social Video

2:15 PM HOW TECHNOLOGY IS TRANSFORMING THE FUTURE OF SPORTS

Presenter:

  • Major Marketer Tba

Description:
• Holograms and other technologies are transforming sports watching into an interactive and futuristic experience.
• How a new world of opportunities is opening up for marketers.

3:00 PM LEVERAGING SOCCER CONTENT: To reach multicultural audiences.

Moderator:

  • TBA

Panelists:

  • Ed Carias, Senior Brand Manager, El Jimador Tequila
  • TBA
  • TBA
  • TBA

Description: The U.S. ranks among the top countries worldwide in soccer youth participation. From local soccer leagues to the Fifa World Cup soccer has grown tremendously as a marketing tool.. How top brands are utilizing the opportunity.

3:45 PM COFFEE BREAK

4:20 PM MULTICULTURAL IS THE NEW MAINSTREAM: HOW A MAJOR MARKETER USES SOCCER AND BOXING TO REACH MILLENNIALS

Presenter:

  • Felix Palau, VP, Tecate and Tecate Light

Description: Tecate’s Soccer and Boxing Millennial Strategy

5:00 PM E-SPORTS: THE NEW FRONTIER FOR BRANDS AND SPORTS PROPERTIES

Moderator:

  • TBA

Panelists:

  • TBA

Description:

• E-Sports have enormous multicultural fan bases
• How brands are tapping into the opportunity
• The crucial role of Influencers

5:45 PM MARKETING ENTERTAINMENT AND SPORTS PROPERTIES TO MULTICULTURAL AUDIENCES

Moderator:

  • Eduardo Perez, Partner, PM3

Panelists:

  • Stephanie Borges, VP North America Strategic Marketing and Partnerships, Six Flags

Description:

Entertainment and sports properties like Six Flags, NFL, MLB, MLS and NHL know that their continued success depends on how well they engage multicultural audiences. Find out what they are doing and how major brands use them.

6:30 PM ADJOURNMENT



PARTNERS



VENUE

Yotel_Hotel

Reserve your room at the Portada Group Rate!
Book before August 21 to take advantage of the special rate, US $299 +tax for Premium Queen Cabin.
Book Online Now!

YOTEL New York offers a comfortable, lively and tech friendly atmosphere at an affordable price. Premium Queen Cabins come with the signature ‘SMARTBED’ featuring Serta mattresses as well as free Wi-Fi  everywhere and free coffee, tea, and muffins each morning. Guests can take advantage of the onsite restaurant ‘Green Fig’ and Terrace space for personal or client entertainment.

You can also make reservations by calling the Pre-Arrival Team directly (877) 909-6835 and identify yourself as being with the Portada 2016 Block or Block Code ‘PORTADA2016’.


Venue Details:
YOTEL New York
570 10th Avenue, New York, NY 10036
View Map

Book your ticket today

Price Qty*
Sports Marketing Forum $299.00 (USD)  

Early Bird Combo $549.00 (USD)  

10th Annual Conference $449.00 (USD)  






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