• #PORTADA17 will take place on Sept. 13-14, 2017

    Multicultural is the new mainstream. Portada has been the leading source of expert analysis on the multicultural space since 2003.

    The 11th Annual Multicultural Advertising and Media Conference, the pre-eminent event for Hispanic and Multicultural marketers will be preceded by the Sports Marketing Forum (www.portada-online.com/events/hispanic-forum) on Sept.13. Portada is renowned for connecting the best minds in multicultural marketing, media and tech to discuss the latest trends and changes in the marketplace. More than ever, these marquee multicultural marketing conferences will be can't-miss events of 2017.


    Key Themes

    • Cross - Cultural Marketing in Trump's America
    • Retail Marketing: Best in - class strategies to reach the multicultural consumer
    • Shifting language preferences and acculturation: What it means for marketers
    • Why reaching the “Total Market” may not work for brands
    • Our Popular Speed Networking Function
    • Multicultural Shopper Marketing: Key insights on the Shopper Marketing Discipline
    • Marketing to the Latina Millennial
    • Using Data-Marketing to reach the Hispanic Consumer


    "Thank you for a great conference! It was full of great insights and relevant topics"
    - Janina Delloca-Pawlowski, Dunkin' Brands, Inc. 

    "Was attending the 10th Annual Hispanic Advertising and Media Conference in NY this morning, great event! We should definitely participate next year. Top brass from agencies and brand Managers, etc."
    - SVP Ad-Sales Mejor Broadcaster 

    "Portada is at the forefront of news and insights on Hispanic marketing and media. Portada websites, magazine and events are an essential informational tool for any marketer who wants to succeed in Multicultural America."
    -Gonzalo del Fa, President, Group M Multicultural

    Check out coverage and highlights from previous Conferences:

    #Portada16 Event Recap here
    DOWNLOAD the #Portada16 20-page program!
    #Portada15 Video Highlights
    #Portada15 Sports-Marketing Forum Highlights


    To learn more about sponsorship opportunities please contact Kelley Eberhardt, Director of Sales and Marketing at kelley@portada-online.com.

  • Past Events & Speakers

  • Sherwin Su

    Sherwin Su

    As Associate Director of Social for GroupM agency Essence, Sherwin Su leads the North American social media team, driving successful and innovative initiatives. He is responsible for managing platform partnerships across major social partners and oversees the agency's development of social strategy across some of the most disruptive campaigns in tech, entertainment and B2B marketing.

    Before joining Essence, Su was a Senior Manager at VaynerMedia, where he focused on growing the agency's local and global paid media business with brands such as GE, MasterCard, Johnson & Johnson and Nature's Bounty. Prior, he was a Business Development Manager at Kinetic Social, where he pioneered the company's international expansion and global business development. He has also held media roles at AMP Agency, and Overdrive Interactive.

    Su has a BS in Marketing Communication from Emerson College.

  • Day 1

  • Day 2




We have added new ticket types! Select the one that fits your needs!

TICKET TYPE (Click: show details+ for more info) PRICE QUANTITY
11th Annual Conference

show details +

$449.00 (USD)  

Sports Marketing Forum

show details +

$299.00 (USD)  

Early Bird Combo

show details +

$549.00 (USD)  


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