Early Bird Rate Expires August 5th!
MediaPost and Portada are Combining Forces on September 14-15, Yotel, NYC
MediaPost and Portada are working together to make an even better 10th Annual Hispanic Advertising and Media Conference (Sept 15) and Hispanic Sports Marketing Forum (Sept. 14)! Both companies will be jointly producing, marketing and programming these major annual events. Benefit from MediaPost's unparalleled penetration in U.S. marketing and media and of Portada's unique positioning in Multicultural marketing.
Join us as we celebrate 10 years of excellence at the 10th Annual Hispanic Advertising and Media Conference, the pre-eminent event for Hispanic and Multicultural marketers will be preceded by the Hispanic Sports Marketing Forum(www.portada-online.com/events/hispanic-forum) on Sept.14. MediaPost and Portada are renowned for connecting the best minds in multicultural marketing, media and tech to discuss the latest trends and changes in the marketplace. More than ever, these marquee multicultural marketing conferences produced by MediaPost and Portada will be can't-miss events.
- Multicultural Shopper Marketing: What are the Big Ideas? A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
- Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
- Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
- Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
- Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
- What Media Agency Should You Choose? Best Practices in Multicultural Media Buying
- Marketing Financial Services to Hispanics
- Back by Popular Demand: Speed Networking Function...and much more!
Check out coverage and highlights from last year's 2015 Hispanic Advertising and Media Conference:
Portada's Hispanic Advertising and Media Awards reward excellency and professionalism in marketing campaigns, media properties and marketing and media professionals.
2016 AWARD CATEGORIES:
- TOP MARKETER TO HISPANIC AUDIENCES
- TOTAL MARKET CAMPAIGN
- TOP SPORTS CAMPAIGN
- TOP DIGITAL AUDIO CAMPAIGN - Presented by Audio.Ad
- TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
- TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
- “PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
- TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
- TOP INTEGRATED HISPANIC CAMPAIGN
- TOP MOBILE CAMPAIGN
- “CONQUISTADOR” - TOP MEDIA PROFESSIONAL OF THE YEAR
- TOP ONLINE VIDEO CAMPAIGN
- 2016 GRAND WINNER (Most overall voted finalist of all categories)
CALENDAR AND PROCEDURE
July 18 - August 5: Nomination Period
Nominations for the 12 categories are open for submission until August 5th. For assistance with any questions or comments about submissions, please email: Awards@portada-online.com
August 12-August 26: Voting Period
August 29: Finalists are announced
Finalists are the top 3 most voted nominees per category. Portada’s Award Jury then will cast the final votes.
September 15: Award Ceremony
Winners will be announced at the 10th Annual Hispanic Advertising and Media Conference Award Ceremony on September 15, 2016. Stay tuned and follow #Portada16 for updates!
Zach began his career 30+ years ago in account management on the full service agency side working at JWT, DDB and Chiat/Day. While at Chiat/Day in the early ‘90s, Zach was selected to be a part of Jay Chiat’s prestigious “Agency of the Future” task force, which helped to create the virtual office, a concept that was far ahead of its time.
After a decade on the creative agency side and foretelling a wave of media specialization, Zach joined Western Media (now Initiative) in 1995 as SVP, Group Account Director to manage Walt Disney business spanning multiple divisions of the company.
Zach joined Horizon in 2000 as EVP, General Manager and led the West Coast operation for 11 years before being elevated to Chief Growth Officer for the entire agency. During Zach’s tenure, he helped catapult the agency into the largest privately held media services agency in the U.S. Zach joined MBMG, a 13 year old agency as President in late 2015. MBMG is a full service media agency with experience in a wide range of categories including insurance, auto, retail, gaming and destination and is currently the 2nd largest buyer of national TV out of the West Coast.
Zach was the recipient of thinkLA’s prestigious “Leader of the Year” award acknowledging creative media leadership, an award typically given to agency creative directors. Zach is an active board member of thinkLA, the largest non-profit association founded to promote LA as a network of creativity and innovation in media, marketing and advertising. Zach is a graduate of Pepperdine University and is a regular guest speaker in their advertising program. He frequently moderates industry panels and authors articles covering various marketplace issues and trends.
Family. We have two boys, one in college and one in high school. Playing golf but humbled by the fact they outplay me.
A self-proclaimed political junkie with an entrepreneurial penchant, Ben Krakow is the co-founder and President of VoterGuru a political match-making startup. Under Ben’s leadership, VoterGuru has grown from a simple survey into a thriving voter education platform with thousands of users. Krakow has been featured in publications such as Inc., MediaPost, and Observer.
Ben began his career at Horizon Media, where he sharpened his digital media expertise and subsequently served as the liaison between the digital business and the technology departments.
Ben’s pension for invention extends to his personal life, where he and his wife enjoy eating his culinary creations (which regularly result in him placing poached eggs on an amalgam of leftovers).
Gonzalo del Fa
As president of GroupM Multicultural, Gonzalo plays a key role in all aspects of the
multicultural media and marketing efforts initiated by GroupM agencies Maxus, MEC,
Mediacom, Metavision and Mindshare. The goal of the division is to provide clients with
a relevant, informative and trustworthy point of view of multicultural markets and
audiences across the US, resulting in tailored communications strategies based on in-
depth knowledge of consumers.
Under Gonzalo’s leadership, GroupM Multicultural handles $600 million in billings from
clients such as Nestle, AT&T, Unilever, VW, Anheuser Busch, Colgate, Ikea, Lancôme,
Subway, Church & Dwight, Campbell’s, Abbott, KFC and Kimberly Clark.
Karina is the newly appointed Multicultural Brand Strategy lead at Horizon Media
responsible for the development of multicultural campaigns across our client roster.
She came to us from GroupM where she spent the last six years. Most recently as the
Multicultural Managing Director at Mindshare managing some of their biggest clients
such as Unilever, Bacardi, and Kimberly Clark. Karina brings with her great
communication planning skills and a deep knowledge of the US Hispanic market and its
Prior to GroupM, Karina worked at the Vidal Partnership Group for over four years
managing The Home Depot media planning and buying unit. While there, she also had
the opportunity to work on Kraft Foods, Ketel One and new business development.
Previously, she worked at Initiative Media in New York and San Francisco for a period
of four years. During her tenure at Initiative Media, Karina worked on an array of
clients, such as Bayer, Elizabeth Arden, Burlington, Taco Bell, Disney and The Home
In her spare time Karina enjoys traveling, reading and yoga as well as spending quality
time with her family and dog.
Analia is a marketing and sales professional with more than 20 years of Global experience in Fortune 500 companies. She is currently Director of Shopper Marketing and Multicultural Commercialization at Kellogg’s where she is responsible for partnering across product development, marketing and retail to drive growth with an increasingly diverse shopper and consumer base. Under her leadership, the Regional Shopper Marketing team is taking a more holistic approach to engage multicultural shoppers through the entire path to purchase by leveraging key inspiring insights and transforming them into meaningful and culturally relevant programs
Lindsay Stewart has worked in digital advertising for nearly 15 years. During the last six, Lindsay has served as a sales director at MaxPoint, focusing on national digital advertising programs for brands aiming to reach multicultural audiences. Alongside a dedicated team, Lindsay works with brands ranging from auto to retail to ensure that ad spend is precise in reaching a campaign’s targeted ethnicities.
Tracy is the Managing Director of GT Universe, a boutique marketing and event activation agency, whose mission is to get retailers and brands rediscovered through the use of targeted marketing, promotional and interactive programming. Given her long-standing relationships, Tracy develops marketing, merchandising and advertising programs that have helped companies like Jewel-Osco, Albertsons, and more than 150 manufacturers achieve double-digit sales growth through strategic partnerships and positioning.
Tracy’s career spans close to 15 years of working closely with multicultural communities, from Univision Radio San Diego to the Mexico Tourism Board Chicago to the Ethnic Marketing and Merchandising Desks for Jewel-Osco and Albertsons. With the ongoing cross-culturalization of tastes and traditions, Tracy has published articles, hosted workshops, and led speaking engagements, all around the theme of helping brands overcome obstacles as they start crossing over to appeal to new, diverse markets. Her passion and personal experience surrounding this concept have allowed companies to reach new heights as they develop and execute multicultural marketing campaigns.
Jose R. Costa
Jose R. Costa is Group President for Driven Brands, where he leads MAACO®, CARSTAR® and Drive N Style®. Collectively, these brands operate more than 1,100 body shops across North America and generate more than $1.4 billion in annual system sales.
Before assuming this role in October 2015, Costa was President of MAACO®. There he managed 500 automotive body shops across the U.S. and Canada.
Prior to joining Driven Brands, as VP of Marketing, R&D and Supply Chain at BURGER KING®, Costa grew Latin America’s EBITDA from $50 million to $80 million in 26 months. He was also President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.
Costa has over 20 years of experience working for brands such as Young & Rubicam, Bank of America, PepsiCo and YUM Brands on both the client and agency side. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners, and Roark Capital Group.
In 2016, Costa won the Executive of the Year Bronze Stevie® Award in the Automotive and Transport Equipment Industry category. The Stevie Awards recognize outstanding performance in the workplace.
He is the chapter leader of the Charlotte Chaîne des Rôtisseurs, the world's oldest and most prestigious food society, and he is also involved with Big Brothers Big Sisters.
Costa has a Master's degree in Integrated Marketing Communications from Northwestern University and an MBA from University of Chicago.
|8:00 AM||REGISTRATION OPENS
|9:00 AM||10 FACTS THAT MAKE MULTICULTURAL MARKETING GREAT
WELCOME & INTRODUCTION:
10 facts that make multicultural marketing exciting and how they are reflected in the program of our 10th annual conference.
|9:05 AM||MULTICULTURAL SHOPPER MARKETING: THE STATE OF THE ART A major CPG and several big-box retailers delve into their best practices and ideas that are transforming the discipline..
• What a major CPG marketer needs to take into account to design a Hispanic Shopper Marketing Program
|9:50 AM||MEDIA AND TECH INNOVATORS SPEAK OUT:
How they meet consumers where they are now and where they are heading next:
Hispanic audiences are at the forefront of digital and mobile growth. New tech is continuously reshaping their expectations...
|10:30 AM||MARKETING TO THE LATINA MILLENNIAL:
To a large extent Corporate America’s future depends on effectively engaging the Latina Millennial.
What you need to know to emulate the success of innovative brands:
• Omnichannel marketing strategies
|11:15 AM||MORNING BREAK
Enjoy coffee and beverages while you talk to colleagues and prospects
|11:50 AM||USING DATA MARKETING TO CLOSE THE GAP IN THE MOBILE WORLD
• By connecting users across all of their devices data can be collected to gain a better understanding of the consumer world.
|12:30 PM||MULTICULTURAL IS THE NEW MAINSTREAM:
The view from the corner office
Description: C-level executives of major corporations explain why multicultural has become the new mainstream.
|2:45 PM||DO MULTICULTURAL MEDIA AGENCIES HAVE A REASON TO EXIST?
|3:30 PM||POLITICAL MARKETING IN A CRUCIAL YEAR:
With the elections less than 2 months away political marketers and pollsters explain what to expect.
• The role of Hispanics in battleground states.
|4:30 PM||AWARD CEREMONY
Brand and agency executives from Portada’s Editorial Board will announce and greet the award winners in 12 different categories!
|5:15 PM||SPEED NETWORKING FUNCTION:
Meet dozens of brand marketing and agency execs.
Back by popular demand! After all the thought leadership and insights now it is time to make connections with decision makers at brands and agencies.
|6:15 PM||ROOFTOP TERRACE PARTY
Presented by Batanga
Join conference attendees and speakers and have drinks and snacks while you enjoy views of the New York City skyline!
ROOF-TOP PARTY SPONSOR
Attendee Badge Sponsor
Reserve your room at the Portada Group Rate!
Book before August 21 to take advantage of the special rate, US $299 +tax for Premium Queen Cabin.
Book Online Now!
YOTEL New York offers a comfortable, lively and tech friendly atmosphere at an affordable price. Premium Queen Cabins come with the signature ‘SMARTBED’ featuring Serta mattresses as well as free Wi-Fi everywhere and free coffee, tea, and muffins each morning. Guests can take advantage of the onsite restaurant ‘Green Fig’ and Terrace space for personal or client entertainment.
You can also make reservations by calling the Pre-Arrival Team directly (877) 909-6835 and identify yourself as being with the Portada 2016 Block or Block Code ‘PORTADA2016’.
YOTEL New York
570 10th Avenue, New York, NY 10036