#Portada14 Countdown starts with JC Penney, Verizon, Maybelline, Moet Hennessy already on Board!

The countdown to #Portada14 has started!  Portada's Hispanic Music and Entertainment Marketing Forum on Sept. 17 in NYC's Scholastic Auditorium with Greenhouse and Rooftop Terrace and the 8th Annual Hispanic Advertising and Media Conference on Sept 18 (same venue) are bound to be the best ever!

Portada's team has worked hard to already confirm a great selection of client side marketers, agency, and media leaders, including:

  • Keisha Andrews-Rangel, Managing Director, nTrigue media
  • Manny Gonzalez, Director Multicultural, Moet Hennessy
  • Lyris Leos, Brand Marketing Strategy Director, JC Penney
  • Oscar Madrid , Director Multicultural Marketing, Verizon
  • Ana Lucia Soto, Media Manager, JC Penney
  • Isabella Sanchez,‎VP, Media Integration, Zubi Advertising Services
  • Cesar Sroka, Group Account Director, Omnicom Media Group
  • Daniel Villarroel, Director Multiethnic Marketing, Maybelline New York and Garnier

More pathbreaking speakers to be revealed soon!

Plus look out for major announcements on Latin Music and Entertainment stars!

Some themes we will be exploring as the program is being shaped:

8th Annual Hispanic Advertising and Media Conference• Social Media: Best Practices from a major player: Use of language, social habits vs. general market.

• The unending quest: New approaches on how national brands reach out to local audiences

• Brand New Research: What appeals to different generations of Hispanics (Boomers, Gen-Xers, Millennials)|

• The Hispanic Digital Video Explosion

• English dominant and Spanish dominant: Language preference in advertising/ media by age/ region

• Hispanic print media, Where it works and where it doesn't

• Programmatic Buying and Hispanic media: Much more than a buzzword

Hispanic Music and Entertainment Marketing Forum• Latin Music Genres, what works where and why

• Celebrity endorsement models

• The crucial role of mobile media in Hispanic Music consumption

• Music Streaming Services: Hispanic Music Subscription and Advertising revenue models

• Viva la Musica: How Social Media amplifies and shapes music and entertainment messages

• Our popular Speed Networking Function!

 

Register today to profit from the  early bird rate!

 

Already Confirmed Sponsors for #Portada14 are:

8th Annual Hispanic Music and Entertainment Marketing Conference:

Gold Sponsors:
YuMe
GFK

Bronze Sponsor
Mocospace

Hispanic Music and Entertainment Marketing Forum:
Spotlight Sponsor
Batanga

For sponsorship opportunities, please reach out to Kelley Eberhardt at Kelley@portada-online.com


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.