New Speakers: PeE’s Manso, Kimberley Clark’s Williams and EC Hispanic Media’s de la Torre, EARLY BIRD EXPIRES THIS WEEK!

Lizette Williams, Senior Brand Manager, Multicultural Strategy at Kimberley Clark, Monique Manso, Publisher, People en español, Martha de la Torre, CEO  of El Clasificado and Sylwia Makarewicz-Liszka, Mobile and Digital Planner at Starcom MediaVest Group, are the latest additions to the speaker roster of our 7th Annual Hispanic Advertising and Media Conference in NYC on September 26, 2013.

7th Annual Hispanic Advertising and Media ConferencePortada's Flagship Annual Conference can be attended in combination with Portada’s Hispanic Sports Marketing Forum which takes place in the same venue on the day before (Sept. 25). Twitter #Portada13.
Early Bird expire this Friday!. Make sure to get  your tickets at the special early bird rate!


Other major Thought Leaders speaking at the Event: 

Cristina Morales, Senior Director-Segment Management, TiAA-CREF
John Alvarado, Senior Director of Brand Marketing, Crown Imports
• Larry Bruck, SVP Marketing at Kelloggs
Adrian Adriano, VP Multicultural Marketing, Comcast
Xavier Turpin, Director of Multicultural Marketing, Dunkin' Brands Inc.
Joel Kliksberg, Director, Strategy & Business Development at Fusion, the ABC and Univision Joint Venture
Franklin Rios, President, Luminar
Jorge Rincon, COO, Adsmovil Corp
Rebecca Hawkins, Associate Media Director, 4D
Elvia Alaniz, Director of Marketing, American Modern Insurance Group

Main Topics they will explore!

  • Is Corporate America Latin ready?
  • English-dominant Hispanics: Can they be efficiently reached via in-culture media?
  • The State of the Art-Hispanic Media ROI Measurement Tools: What has been learned?
  • Retailers 2014: The emerging power of "ethnic supermarkets and retailers"
  • Trends in Digital Media: Online Video Advertising, Social Buying, Targeting
  • Print Advertising Strategies: How and why print and digital convergence works
  • CMO's will discuss their Hispanic KPI's
  • Speed Networking
  • Consumer Product Goods: Why and how CPG marketers should focus on the Hispanic consumer
  • How can national advertisers best reach local audiences?

Join us at PORTADA Mexico!

Editorial Staff @portada_online

Portada Staff


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.