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  • Advertisers Use Print Media for Hispanic Heritage Month
  • National Advertising Campaigns Targeting Hispanics
  • Corporate America Embraces Spanish-language Websites
  • Content: The Lab Ideas: Cooking-up Unconventional Messaging
  • Print-Ad-Sales Representation Companies Enable National Hispanic Print Buys
  • Print-Ad-tracking: Auto-insurance, on the back of the big OEM's

      • Catalogers mostly go after Hispanics in English
      • To Direct Mailers, Educating is the Name of the Game
      • Direct Mail Offer Analysis: Wireless


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