Issue 22. Q3 2006
09/01/2006
U.s. advertisers place in latam websites to target U.S. Hispanics. Today’s Teens, Tomorrow’s Market share. The Macro View: A lot of room to grow. The
September 1, 2006
GOOGLE TO PROVIDE SEARCH ENGINE TECHNOLOGY AND ADVERTISING TO LATIN AMERICAN NEWSPAPERS
09/01/2006
Argentina's La Nacion newspaper and Chile's El Mercurio newspaper will incorporate Google search technology into their websites. The keywords will be sold by US Media Consulting, a Miami-based Internet ad sales company, Bruno Almeida, ad sales director of US Media Consulting, tells Portada®.
ARGENTINA’S LA NACIÓN BUYS DEREMATE.COM’S WEBSITES INARGENTINA AND CHILE
09/01/2006
Argentine daily newspaper La Nación recently bought the online auctioneer DeRemate.com's Argentinean and Chilean websites (https://www.deremate., https://www.deremate.cl ) com.ar Gabriel Dantur, research and development manager at La Nación, tells Portada.
YOUR HEALTH NOW MAGAZINE LAUNCHES SPANISH-LANGUAGE EDITION
09/01/2006
Merck Pharmaceuticals' bimonthly consumer health publication is now being published in Spanish as an online edition. The edition is published in PDF format and called Tu Salud Ahora. They are considering a print edition for 2006-2007.
AIR FRANCE, BANCOMER, KRAFT, US ARMY AND WESTERN UNION BUY HISPANIC DIGITAL MEDIA
09/01/2006
HispanoClick, a Hispanic online network with Spanish-language publishers in the United States, Latin America, and Spain, recently expanded its roster of advertisers. In recent weeks, HispanoClick has signed on several multi-month commitments from top advertisers including Air France, Bancomer, Kraft, US Army and Western Union.
CLICKDIARIO RAISES THE BLINDS; OPENS THINGS UP
09/01/2006
ClickDiario, the newspaper website rep firm, has consolidated its vertical websites and launched targeted channels in Spanish language, choosing to represent their publications by name for the first time.
NEW SPANISH-LANGUAGE DATING SITE
09/01/2006
Hispanic and Latin American daters will soon have a new website to go to: Amor.com, a subsidiary of Toronto based Date.com, will be launched within the next few weeks (https://www.amor.com).
BATANGA TO LAUNCH CONSUMER MARKETING CAMPAIGN
09/01/2006
Batanga plans to launch a $3-4 million consumer marketing campaign to drive users to its site. According to founder and CEO Troy McConnell, the campaign will be done entirely online.
QUEPASA.COM LAUNCHES MARKET INTELLIGENCE SERVICE QMI
09/01/2006
QuePasa.com, one of the preeminent Hispanic online community sites recently announced the launching of QuePasa Market Intelligence (QMI). The new service will offer users realtime access to the market views and political opinions of its wide-ranging audience.
Oye cómo va: Corporate America looks to PR agencies to reach Latino consumers
09/01/2006
It is estimated that US companies spend between $50 million to $75 million dollars annually trying to connect with Hispanicsthrough PR efforts, and many are turning to (Hispanic) PR firms to more effectively tailor their messages.
Verizon Wireless Unleashes Bilingual Direct Mail Campaign
09/01/2006
Verizon Wireless Unleashes Bilingual Direct Mail Campaign
To Direct Mailers, Educating is the Name of the Game
09/01/2006
With Hispanics constituting the fastest growing firsttime homeowner group in the U.S.A., the mortgage lending market is warming up to the substantial economic opportunity they represent. In 2005, the Hispanic mortgage lending market was worth $235 billion
Money in the Middle: Ad-Sales Representation Companies Enable National Hispanic Print Buys
09/01/2006
As growth in Hispanic print continues to outpace that of the general market, more newspaper ad-sales representation companies are catering to the Hispanic market. Portada®
Why Hispanic Magazines and Newspapers are Poised to Grow
09/01/2006
There is huge catch up potential for Hispanic newspaper and magazine advertising, to say the least. That becomes clear by comparing the dollar amounts that national advertisers invest in Hispanic magazines and newspapers to the dollar amounts they invest
Cover of the Rolling Stone… By Column Inch? Hispanic Publishers Seek new Revenue Sources with Front-cover Advertising.
09/01/2006
Occupying the front cover of a magazine has been a fantasy to many over the years, but until now, it has remained just that: a fantasy. However, increasingly, there is another way to do it: Pay for it.
Catalogers mostly go alter Hispanics in English
09/01/2006
Although Hispanic purchasing power has increased at a compound annual growth of 7.7% to its current level of $700 billion this considerable economic growth has not spurned the emergence of Spanish-language catalogs in the volume that might be expected. Wh
Auto-insurance, on the back of the big OEM’s
09/01/2006
Auto-insurance, on the back of the big OEM's
Advertisers use print media for Hispanic Heritage Month
09/01/2006
National and regional advertisers, including ComEd, Peco Energy, Dodge, Chrysler, Jeep, Kodak, L’Oréal Paris, Akademiks and Gibson Guitars are using print media to deliver their messages during the upcoming Hispanic Heritage Month (Sept. 15 through Oct. 1
FOCUS ON: Hispanic Media Buying A Q&A with Marla Skiko, VP & Director of Digital Innovation for Tapestry Marketing Co.
09/01/2006
FOCUS ON: Hispanic Media Buying A Q&A with Marla Skiko, VP & Director of Digital Innovation for Tapestry Marketing Co.