Join Us at the Marketing in Multicultural America Summit, NYC, March 5

September 1, 2006

Issue 22. Q3 2006

U.s. advertisers place in latam websites to target U.S. Hispanics. Today’s Teens, Tomorrow’s Market share. The Macro View: A lot of room to grow. The


ClickDiario, the newspaper website rep firm, has consolidated its vertical websites and launched targeted channels in Spanish language, choosing to represent their publications by name for the first time.


Hispanic and Latin American daters will soon have a new website to go to:, a subsidiary of Toronto based, will be launched within the next few weeks (

QUEPASA.COM LAUNCHES MARKET INTELLIGENCE SERVICE QMI, one of the preeminent Hispanic online community sites recently announced the launching of QuePasa Market Intelligence (QMI). The new service will offer users realtime access to the market views and political opinions of its wide-ranging audience.

To Direct Mailers, Educating is the Name of the Game

With Hispanics constituting the fastest growing firsttime homeowner group in the U.S.A., the mortgage lending market is warming up to the substantial economic opportunity they represent. In 2005, the Hispanic mortgage lending market was worth $235 billion

Why Hispanic Magazines and Newspapers are Poised to Grow

There is huge catch up potential for Hispanic newspaper and magazine advertising, to say the least. That becomes clear by comparing the dollar amounts that national advertisers invest in Hispanic magazines and newspapers to the dollar amounts they invest

Catalogers mostly go alter Hispanics in English

Although Hispanic purchasing power has increased at a compound annual growth of 7.7% to its current level of $700 billion this considerable economic growth has not spurned the emergence of Spanish-language catalogs in the volume that might be expected. Wh

Advertisers use print media for Hispanic Heritage Month

National and regional advertisers, including ComEd, Peco Energy, Dodge, Chrysler, Jeep, Kodak, L’Oréal Paris, Akademiks and Gibson Guitars are using print media to deliver their messages during the upcoming Hispanic Heritage Month (Sept. 15 through Oct. 1