Last week we looked at one of the mayor news agencies with worldwide presence, Agencia Efe. Today, the fourth chapter of our series about how major companies target Latin audiences: BBC Mundo, the site in Spanish of BBC.
BBC Mundo.com — with 5.2 million users a month– is the Spanish version of the BBC website. It attracts its highest percentage of visitors from the following countries: Mexico (25%), USA (15%, all Spanish-speakers), and Venezuela (12%).
In terms of content, the site follows the BBC’s editorial balance of international news, with a special focus on Latin America and the areas of science and technology.
Carlos Villalobos, Business Development Manager, Americas Region and Europe | BBC World Service, says that: "His website content is packaged in a global edition targeted to all Spanish-speaking users, and is diversified only by the various page sections, depending on user interest in particular subjects," says
The BBC’s Spanish service employs a total of about 50 journalists which are mostly employed in Miami, and, besides Villalobos, its management team includes: Julia Zapata: Director, BBC en Español. Hernando Alvarez: News Editor, BBCMundo.com, Alberto Souviron: News Editor, BBCMundo.com Manager, Americas Region and Europe | BBC World Service . Adrian Fernandez: BBC Editor, BBC Miami Office.