Last week we looked at one of the mayor news agencies with worldwide presence, Agencia Efe. Today, the fourth chapter of our series about how major companies target Latin audiences: BBC Mundo, the site in Spanish of BBC.
Millward Brown Optimor has published the 2010 ranking of the BrandZ Top 100 Most Valuable Global Brands. No Latin brands are in the Top 30 as the first one is Banco Santander, ranked 31. Movistar (Telefonica) is the second Latin brand in the 60th position.
The Lagardère Active group recently launched a Spanish-language version of its French website Doctissimo.