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Content for the Latin World: BBC Mundo

Last week we looked at one of the mayor news agencies with worldwide presence, Agencia Efe. Today, the fourth chapter of our series about how major companies target Latin audiences: BBC Mundo, the site in Spanish of BBC.

Content

Last week we looked at one of the mayor news agencies with worldwide presence, Agencia Efe. Today, the fourth chapter of our series about how major companies target Latin audiences: BBC Mundo, the site in Spanish of BBC.

BBC MUNDO

BBC Mundo.com — with 5.2 million users a month– is the Spanish version of the BBC website. It attracts its highest percentage of visitors from the following countries: Mexico (25%), USA (15%, all Spanish-speakers), and Venezuela (12%).

In terms of content, the site follows the BBC’s editorial balance of international news, with a special focus on Latin America and the areas of science and technology.

Carlos Villalobos, Business Development Manager, Americas Region and Europe | BBC World Service, says that:  "His website content is packaged in a global edition targeted to all Spanish-speaking users, and is diversified only by the various page sections, depending on user interest in particular subjects," says

The BBC’s Spanish service employs a total of about 50 journalists which are mostly employed in Miami, and, besides Villalobos, its management team includes: Julia Zapata: Director, BBC en Español. Hernando Alvarez: News Editor, BBCMundo.com, Alberto Souviron: News Editor, BBCMundo.com Manager, Americas Region and Europe | BBC World Service . Adrian Fernandez: BBC Editor, BBC Miami Office.

Related Article:

Content for  the Latin World: Agencia Efe.

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