Posts Tagged ‘Vevo’

Vevo

Vevo and IMS Internet Media Services Announce Partnership, bring advertising opportunities to LatAm

What: IMS,  the digital marketing and communications company, will be Vevo’s advertising representative in Latin America through a partnership that was announced last week. Why it matters: This is IMS’ first trade agreement  after being acquired by Sony Pictures Television. Vevo, the all-premium music video and entertainment platform with over 11 billion monthly views globally, […]


Vevo to launch in México

As part of its´ Latin America expansion, Vevo, the music video and entertainment platform, has announced that it is launching in its 14th* territory, Mexico. The launch completes Vevo’s North American presence and puts Vevo live in the world’s second largest music video market(Last month clocked up over 500 million views on Vevo’s artist channels on YouTube).The platform was previously available in México, but only htrough YouTube music video distribution partnership,which still continues regardless the launch.


A Big Opportunity to Level the Playing Field

What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco forecasts that by 2016 two-thirds of mobile traffic will be video viewing, and approximately 70% of advertising spending targeting Hispanics is spent in television. Why it matters: There’s such high […]


YouTube acquires 7% in Vevo, finances International Expansion

Google Inc.’s YouTube on confirmed that it has a renewed its agreement with Vevo,  the music video and content distributor owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Group. The deal underlines both companies’ symbiotic relationship and will mostly fund Vevo’s International Expansion. Vevo is YouTube’s top channel partner. In addition to […]


Google to buy 10% stake in Vevo

Google’s YouTube is negotiating a $50 million equity investment in music video service Vevo, according to two people with knowledge of the situation. The deal would bring additional consolidation in the online video advertising market. Google would own less than 10 percent of the company, giving Vevo a valuation of at least $500 million, said the people, […]


Google to buy 10% stake in Vevo

Google’s YouTube is negotiating a $50 million equity investment in music video service Vevo, according to two people with knowledge of the situation. The deal would bring additional consolidation in the online video advertising market. Google would own less than 10 percent of the company, giving Vevo a valuation of at least $500 million, said the people, […]


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