We talked to Robert Velez, Director, Multicultural Advertising Sales at Vevo, about the company’s strategies to approach multicultural audiences in the US, and particularly Hispanics.
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Which are the most popular video platforms among U.S.-Hispanics? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore’s December 2016 report.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Portada analyzes the latest comScore rankings for unique viewers in Latin America, country by country.
What: IMS, the digital marketing and communications company, will be Vevo’s advertising representative in Latin America through a partnership that was announced last week. Why
According to the latest data from comScore, Inc. and comScore Video Metrix® , 186.1 million Americans watched online content videos in April 2014. Facebook ranked second video content property with 87 million viewers. BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.
As part of its´ Latin America expansion, Vevo, the music video and entertainment platform, has announced that it is launching in its 14th* territory, Mexico. The launch completes Vevo’s North American presence and puts Vevo live in the world’s second largest music video market(Last month clocked up over 500 million views on Vevo’s artist channels on YouTube).The platform was previously available in México, but only htrough YouTube music video distribution partnership,which still continues regardless the launch.
Google Sites had the highest average engagement among the top ten properties.
What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco
Google Inc.’s YouTube on confirmed that it has a renewed its agreement with Vevo, the music video and content distributor owned by Universal Music Group,
Google’s YouTube is negotiating a $50 million equity investment in music video service Vevo, according to two people with knowledge of the situation. The deal would
Google’s YouTube is negotiating a $50 million equity investment in music video service Vevo, according to two people with knowledge of the situation. The deal would