What: Google sites, driven primarily by YouTube, ranked as first online video content property during the month of April with 87 million viewers. Facebook ranked second with 87 million viewers. BrightRoll Platform was the top video ad property with 53.8 percent reach and VEVO topped the list of YouTube partner channels with 35.8 million viewers.
Why it matters: 186.1 million was the number of Americans who watched online videos in April 2014.
According to the latest data from comScore, Inc. and comScore Video Metrix® , 186.1 million Americans watched online content videos in April 2014. Facebook ranked second video content property with 87 million viewers. BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.
Top 10 Video Content Properties by Unique Viewers
• Google Sites, driven primarily by video viewing at YouTube.com, ranked first online video content property with 155.7 million unique viewers
• Facebook ranked #2 with 87 million viewers
• AOL, Inc. followed with 65.3 million
• Yahoo Sites came in 4th with 52.2 million
• NDN 5th with 45 million.
| Property | Total Unique Viewers(000) |
|---|---|
| Total Internet: Total Audience | 186,058 |
| Google sites | 155,715 |
| Fcaebook | 87,005 |
| AOL, Inc. | 65,335 |
| Yahoo Sites | 52,164 |
| NDN | 44,973 |
| VEVO | 37,944 |
| Anyclip Media | 36,331 |
| Vimeo | 35,853 |
| Microsoft Sites | 35,132 |
| Amazon Sites | 32,559 |
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population.April 2014.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included).Source: comScore Video Metrix
Top 10 Video Ad Properties by Percent Reach of Unique Viewers
• BrightRoll Platform ranked #1 in video ad reach, serving ads to 53.8 percent of the total U.S. population in April.
• Specific Media came in second with 42.9 percent reach
• LiveRail folloed with 42 percent,
• AOL, Inc. came in 4th with 38.3 percent
• Google Sites 5th with 35.2 percent.
| Property | Reach Total U.S Population |
|---|---|
| BrightRoll Platform† | 53.8 |
| Specific Media | 42.9 |
| LiveRail† | 42.0 |
| AOL,Inc. | 38.3 |
| Google Sites | 35.2 |
| Tubemogul Video Ad Platform† | 34.9 |
| Spotxchange Video Advertising Platform† | 34.4 |
| Tremor Video | 29.2 |
| Q1Media-AdExcite Video platform† | 27.9 |
| Videology† | 17.8 |
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population.April 2014.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included).Source: comScore Video Metrix
Top 10 YouTube Partner Channels by Unique ViewersThe April 2014
YouTube partner data revealed that:
- video music channel VEVO maintained the top position in the ranking with 35.8 million viewers
- Fullscreen held onto the #2 spot with 25.6 million unique viewers
- followed by ZEFR with 24.5 million
- Maker Studios Inc. with 24.4 million
- Warner Music with 23.6 million.
| Property | Total Unique Viewers (000) |
|---|---|
| VEVO@ YouTube | 35,757 |
| Fullscreen@ YouTube | 25,577 |
| ZEFR@ YouTube | 24,534 |
| Maker Studios Inc.@ YouTube | 24,401 |
| Warner Music@ YouTube | 23,555 |
| The Orchard@ YouTube | 17,376 |
| UMG@ YouTube | 15,269 |
| BroadbandTV@ YouTube | 13,990 |
| SonyBMG@ YouTube | 13,067 |
| JukinVideoNetwork@ YouTube | 13,052 |
Top YouTube Partner Channels Ranked by Unique Video Viewers.April 2014.Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
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