What: Music video platform Vevo is expanding in Latin America and launching in México, the world’s second largest music video market. This will be the company’s 14th market.
Why it matters: The platform was available in the country but only through a Youtube channel. Now, users are able to watch videos, music programs and live concerts across VEVO at any time .
As part of its´ Latin America expansion, Vevo, the music video and entertainment platform, has announced that it is launching in its 14th country, Mexico. The launch completes Vevo’s North American presence and puts Vevo live in the second largest North American music video market. following the success of the YouTube service. In the last month, Mexican viewers have played Vevo’s content on YouTube over 500 million times. but only through a YouTube music video distribution partnership, which still continues regardless of the launch.
Mexican viewers will now be able to watch over 100,000 high-definition, official music videos, original music programs and live concert footage across Vevo including Vevo.com, mobile/tablet apps (iOS, Android, Windows) as well as connecting TV platforms (such as Apple TV, Samsung Smart TVs and Xbox) whenever and wherever they want. They will also have the possibility to tune in to broadcast-style linear music channel Vevo TV.
As a result, Vevo Mexico will join the company’s international office led by international Senior Vice President Nic Jones. Alejandro Hernandez, has been named Content Programming and Label Relations Manager for Vevo Mexico. He will report to Ana Strutt, Vevo’s Head of International Programming.
Along with this launch, Vevo will bring viewers three new video premieres from three well-known Mexican artist: Juan Gabriel premieres a playlist of live concert footage from his performance at Palacio Bellas Artes. The rock band Camila are premiering the video for “Decidiste Dejarme“ , the first single from their third album “Elypse” and Moderato share the video for “Voy A Ganar“, the official Mexican World Cup song.
“Our viewers in Mexico are already consuming music videos in huge numbers and it’s our aspiration to take their experience of music videos to the next level, with the biggest premieres from the world’s best-loved artists and access to Vevo’s exclusive original shows all expertly curated by our highly skilled programmers. We’re delighted to welcome Mexico to the party!,” Vevo’s SVP International, Nic Jones said.