Rubicon Project, the global exchange for advertising, has acquiredtechnology company nToggle that helps programmatic buyers finding the inventory they’re looking for and reduce infrastructure costs.
Dugout.com, a new digital platform created with clubs and players to connect football fans and deliver exclusive content, has launched globally. The platform is free of charge and all in one place.This is the first time world’s greatest clubs like Arsenal FC, Chelsea FC, FC Barcelona, FC Bayern Munich, Liverpool FC, Manchester City FC and Real Madrid CF unite for a commercial venture.
While demand side platforms continue to propagate across Latin America, major supply side platforms entering the region experience some resistance from publishers or at least are not fully understood by them. So, are Latin American publishers adopting SSP or not? Lorena Hure, a marketer expert in our editorial staff, explains on this article.
What: Rubicon Project, a global technology company leading the automation of advertising, is about to acquire privately held Chango Inc., which specializes in intent marketing technology.
Patrizio Zanatta, Managing Director, Latin America at Rubicon Project.
Publicitas, which gives global advertisers access to audiences and inventory around the world, has announced that it has selected Rubicon Project to power the monetisation of digital advertising inventory.
Earlier this year, Group M announced it will exit Open Ad Exchanges by the end of this year. The big question is whether this is also valid for Latin America. Whether GroupM is going to be able to really avoid open ad exchanges in the region is going to be followed by other agencies and clients. We asked and this is what we found out.
Rubicon Project,which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is expanding its activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region.
Rubicon Project, which operates an independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo.
Rubicon Project, which operates an independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo.
Turner Digital Ad Sales announced it partnered with Rubicon Project to launch a new programmatic advertising platform, Turner Premium Xchange.
Turner Digital Ad Sales announced it partnered with Rubicon Project to launch a new programmatic advertising platform, Turner Premium Xchange.
What? Viacom International Media Networks launches in association with the Rubicon Project a new programmatic ad exchange. Why it matters: MTV and Nickelodeon will be
What? Viacom International Media Networks launches in association with the Rubicon Project a new programmatic ad exchange. Why it matters: MTV and Nickelodeon will be