Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?
Posts Tagged ‘multicultural’
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Margie Bravo, Multicultural Marketing Manager at Nestlé USA, explained during Portada’s 11th Annual Multicultural Advertising and Media Conference, on September 14, how brands need to embrace the multicultural consumer and understand how it is part of them, to really grow organically.
Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
San Francisco ad tech company RhythmOne LLC, Redwood City-based YuMe Inc. in a cash and stock deal valued at about $185 million.
Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.
Hispanics represent a huge opportunity for marketers with 57 million people adding up to $1.3 trillion in spending power. But with such large numbers comes complexity, and a struggle to form a complete picture of Hispanic consumers.
Check out our new round up for brand marketers with the most relevant new insights and new research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Major League Baseball (MLB) and mitú announced their new “Always-On” content campaign designed to deliver unique MLB content to multicultural youth. Unique collaboration celebrates the individuality, heritage and diversity of MLB players and fans, beginning in February.
Horizon Media has launched a dedicated multicultural social solution led by Karina Dobarro and Pedro L. Rodriguez.This new multicultural social practice will maximize brand influence for agency’s clients across multicultural audiences through organic engagements, influencer relationships and strategic paid media.
How well are multicultural agencies faring in meeting the increased demand for campaigns shaped by diversity and the inclusion of a wider audience?
The Interactive Advertising Bureau (IAB) and its Multicultural Council have launched a “Multicultural Hub” to establish best practices across all multicultural considerations and segments.
NBCUniversal announces CultureFirst, the IAB hosts a multicultural town hall, Hispanics could drive auto sales, while the New York Times examines what makes multicultural TV shows relevant to all. Universality Is Key to Crossover Appeal of TV Programs The Hispanic audience is fragmenting along with all other TV audiences, as a plethora of over-the-top video […]
In our new agency profile feature, Susan Kuchinskas writes about Spark’s origin, key clients, its multicultural offering, main decision makers, cool upcoming campaigns and more…Spark’s Elevator pitch? Boutique services with the clout of Starcom Media.