Posts Tagged ‘multicultural’

multicultural

WPP Buys Stake in Digital Content Producer 88rising, Strengthens Multicultural Bet

WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.


Horizon Media to Launch Bilingual Social Practice

Horizon Media has launched a dedicated multicultural social solution led by Karina Dobarro and Pedro L. Rodriguez.This new multicultural social practice will maximize brand influence for agency’s clients across multicultural audiences through organic engagements, influencer relationships and strategic paid media.


LINKAGE : Latest News about NBCU, TuYo, IAB and Car Sales

NBCUniversal announces CultureFirst, the IAB hosts a multicultural town hall, Hispanics could drive auto sales, while the New York Times examines what makes multicultural TV shows relevant to all. Universality Is Key to Crossover Appeal of TV Programs The Hispanic audience is fragmenting along with all other TV audiences, as a plethora of over-the-top video […]


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AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

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A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).