NFL Joins TikTok, Multicultural Sports Marketing News
NFL Joins TikTok. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
NFL Joins TikTok. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
La Vida Baseball and the Houston Chronicle Lock Partnership
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A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A crossover standout like Lindor, who has appeal not just to Latinos but to a wide variety of fans, can be what baseball needs as it struggles to market outside of die-hard fans, to younger audiences.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
San Francisco ad tech company RhythmOne LLC, Redwood City-based YuMe Inc. in a cash and stock deal valued at about $185 million.
WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.
Hispanics represent a huge opportunity for marketers with 57 million people adding up to $1.3 trillion in spending power. But with such large numbers comes complexity, and a struggle to form a complete picture of Hispanic consumers.
Check out our new round up for brand marketers with the most relevant new insights and new research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
How well are multicultural agencies faring in meeting the increased demand for campaigns shaped by diversity and the inclusion of a wider audience?