The Week in Multicultural Sports Marketing

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • FloSportsFloSports locked a multiyear partnership with the National Basketball League. If approved, the sports stream platform would provide live and on-demand coverage of the NBL exclusively in the U.S. and Canada, and non-exclusively in the UK and Asia via The agreement includes all preseason, regular season and postseason games with a total of 127 regular season games per season.


  • FOX Sports and Major League Baseball have signed a new multi-year, multiplatform rights agreement which will allow the network to expand its television, digital and Spanish-language rights for the next decade in a deal reported to be worth $5.1 billion. FOX Sports and FOX Deportes will maintain the television rights to MLB’s jewel events, including serving as the exclusive television broadcast partner of the World Series, one League Championship Series, two Division Series, and the All-Star Game.


  • After defining the playing surface at the Estadio Azteca in Mexico as unsafe, the LA Rams and the Kansas City Chiefs decided to move the International Series game, which was planned to be played in Mexico City on Monday 19th November, to Los Angeles

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.