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A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Ampere Analysis’ Top Online Video Services Barometer has revealed that YouTube is the most watched online video service by a longshot, with 68.7 percent of global internet users claiming to have visited the website at least once in the last month.

Google is opening up more intent data for targeting on YouTube and introducing more services through its Custom Affinity Audiences offering.

Video ad serving platform SpotX announced today an exclusive agreement to power the programmatic monetization of Vudu’s Movies On Us advertising-supported content catalog.

Netflix is raising the prices of its US-based streaming plans to support the costs of its popular original programming.

Video monetization company FreeWheel has released its Q2 2017 Video Monetization Report, revealing that mid-rolls on full episode premium content enjoy a 97 percent completion rate.

GoPro on Thursday released improved models of its mini-cameras and Karma drone to bolster the efforts of creators sharing videos online at a media event in San Francisco.

Adobe Spark has launched new features for creating and sharing branded stories in all three Spark formats: Post (for graphics), Page (for web pages), and Video (for video stories).

comScore has launched Activation, a product suite that helps advertisers, agencies, and media companies efficiently reach the right audiences at the right time using data from comScore’s planning and measurement products.

LATAM MARKET

Executives from OTT platforms analyzed strategies for the Latin American region at the Next Series Mexico & Central America, an event organized by Dataxis in Mexico City from Oct 3-4.

Telefonica and Logan have united to integrate their Big Data with mobile ads in Latin America to enable more effective personalization of mobile ad campaigns.

The IOT Group has engaged consumer electronics sales representative company Maximum Export Import LLC to manage the market development of its ROVA Selfie Drone and AirSelfie products in Latin America.

Next week, 300,000 video game fans, developers and publishers like Sony, Ubisoft, Activision and Microsoft will head to Sao Paolo, Brazil for the Brasil Game Show, Latin America’s largest gaming convention, where the role of YouTube and Twitch in democratizing gaming will certainly be discussed.

Broadband satellite solutions company Hughes Network Systems announced the launch of HughesNet® high-speed satellite Internet service in Colombia beginning on September 28, the company’s second international deployment of its award-winning consumer service beyond North America.

According to the Tecnología residencial 2017 report, published by Carrier y Asociados, the number of connected devices per household in Argentina has increased over the last year, currently at 6.3 devices per home, increasing from an average 5.8 last year.

What: Tinder, a global social app to meet new people, has selected US Media Consulting as the exclusive advertising sales representative for select countries in Latin America.
Why it matters: Tinder’s advertising sales division Match Media Group & US Media Consulting will be responsible for rolling out Tinder´s advertising offering in select countries in Latin America, developing new opportunities with leading global and local brands.

Tinder, the global social app for meeting new people, appointed US Media Consulting, a media services firm based in Miami, as the exclusive advertising sales representative for select countries in Latin America.

In partnership with Match Media Group, Tinder’s advertising sales division, US Media Consulting (USMC) will be responsible for rolling out Tinder´s innovative advertising offering in select countries in Latin America, developing new opportunities with leading global and local brands. Match Media Group will now count on a dedicated sales team in Mexico and Brazil in order to support media agencies and advertisers in making the best out of the app for their brands. USMC’s existing sales force, with presence in Argentina, Brazil, Colombia, Guatemala, Mexico, Venezuela and headquartered in Miami, will begin providing immediate assistance to brands and agencies in all the markets covered by this exclusive representation agreement.

“We´re extremely proud of working with Tinder,” said Bruno Almeida, Founder & CEO of USMC. “With more than 1.6 billion global swipes per day, it creates a unique opportunity for advertisers to interact with this audience in a very particular touch point, in a way that no other media platform provides.”

“We have been looking to accelerate our advertising business in Latin America,” says Peter Foster, Match Media Group’s General Manager responsible for Tinder Advertising and Brand solutions. “Partnering with US Media Consulting, which has strong strategic relationships with media agencies and advertisers in that region, is aligned with our growth objectives and we are looking forward to a prosperous partnership.”

 

What: San Francisco ad tech company RhythmOne LLC has acquired Redwood City-based YuMe Inc. in a cash and stock deal valued at about $185 million.
Why It Matters: Through YuMe, Rhythm One “gains access to premium video supply including emerging, high-value connected TV inventory, unique customer insights, cross-screen targeting technology and established demand relationships.”

San Francisco ad tech company RhythmOne LLC has acquired Redwood City-based YuMe Inc. in a cash and stock deal valued at about $185 million.

RhythmOne changed its name from blinkx earlier in 2017 when it named Ted Hastings as its CEO. Speaking confidently about the added value that the acquisition will bring, Hastings said: “We believe this combination will give RhythmOne the resources, relationships, and talent to drive value for its shareholders, and true a return on investment.”

Through YuMe, RhythmOne Gains Access to Premium Video Supply

In a market increasingly driven by online video, this deal is significant in the sense that “through YuMeRhythmOne gains access to premium video supply including emerging, high-value connected TV inventory, unique customer insights, cross-screen targeting technology and established demand relationships,” said Hastings.

Jorg Nowak, SVP International at YuMe, took it a step further, saying: “I believe the online advertising market is ready for a comprehensive, independent advertising technology, and our combined company will be well-positioned to lead the market.” He also pointed to the fact that the two ventures are “near perfect complements to one another,” pointing to YuMe’s strong relationships with agencies and brands and its demand side platform, which “align well with RhythmOne’s unified programmatic platform and sizeable supply-side footprint.”

Acquisition Will Facilitate Better Multicultural Targeting

Nowak signaled that the acquisition will enable better Multicultural targeting within the United States thanks to the fact that “RhythmOne will bring us greater access to a massive supply of brand-safe inventory.”

He also pointed out that RhythmOne’s analytics and data management platform “include a unified, proprietary data set that will enhance our own data and audience targeting toolbox to allow us to reach multicultural audiences with precision and scale.”

While Nowak asserted that the acquisition will not affect YuMe’s strategy for LatAm, he did say that he envisioned “the value that we can offer LatAm based advertisers and publishers increasing exponentially.”

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Shure

Shure is expanding its presence in Latin America with the inauguration of its most recent office in São Paulo, Brazil. The São Paulo office’s 2,700-square-foot space includes an experience center, which incorporates four distinct areas. The retail center highlights the wired, wireless, and listening product portfolio, and the in-store promotional support available to all authorized resellers. The boardroom and conference room integrate the company’s Microflex Advance and Microflex Wireless AV conferencing solutions. The acoustically treated training room is an intimate, versatile space that easily converts from stage, to studio, to classroom.The inauguration event featured longtime Shure endorser Paula Fernandes, who joined guests for a special performance. In addition to the clients and partners who attended, Ray Crawford, senior vice president, global marketing and sales, and Mark Humrichouser, vice president, Americas and Asia/Pacific, also attended and participated in the official ribbon-cutting ceremony.

  • Sprint

Sprint is betting big on influencer marketing with its latest #LiveUnlimited campaign, and has enlisted  influencers such as Latin award winning artist and former Sprint employee, Prince Royce;Venezuelan-American internet personality and actress, Lele Pons; American serial entrepreneur and motivational speaker, Gerard Adams & Fitness guru and YouTube content creator, Bradley Martyn. Each of these influencers has a followership in the millions, making their total reach on Instagram alone a whopping 30 million followers.The campaign is actually a collaboration between Sprint’s Latin and US teams, strategically choosing influencers that hit both markets with plenty of crossover appeal. The storyline is simple, and weaves in narratives that pertain to each influencer’s unique personal brand, explaining how they #LiveUnlimited. The campaign promotes reasons to #LiveUnlimited allowing each of the influencer’s personality to shine through as they share their personal reasons of how and why they #LiveUnlimited. The featured influencers tap into both markets and touch many different passion points and industry verticals.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Etihad & Aerolineas Argentinas

Etihad Airways announced it has signed a codeshare agreement with Aerolineas Argentinas.Under the deal, Etihad Airways customers can connect via Rome and Madrid to Buenos Aires and onwards to other Argentinian destination. Meanwhile, Aerolineas Argentinas customers can have access to Etihad’s network of over 100 destinations from its Abu Dhabi hub via the Italian and Spanish capitals.Etihad said in a statement the codeshare highlights the importance of Argentina as a key travel market for Etihad in Latin America.

 

  • Marriott International

Marriott International is still pursuing plans to renovate and manage the historic Hotel Inglaterra on the fringe of Old Havana and is looking for other hotel projects throughout Cuba.“Havana is a great place to start, but we are looking all over Cuba,” said Tim Sheldon, Marriott International’s president of the Caribbean & Latin American region.Cuba received 2.67 million international travelers during the first six months of 2017 and expects to eclipse last year’s record 4.1 million international arrivals by year’s end.Without being specific, he said Marriott has a couple of projects in mind in the Cuban market. It currently manages a Sheraton Four Points in Havana’s Miramar section and hopes to begin renovations soon on the Inglaterra, a hotel that dates to 1875 and is located near the recently renovated Gran Teatro de la Habana.Marriott, which will have 250 hotels in Latin America and the Caribbean by year-end, got its small Cuban hotel portfolio when it acquired Starwood Hotels & Resorts to form the world’s largest hotel company. The acquisition closed last September.One advantage for American travelers is that they can book and pay for their reservations at the Sheraton Four Points online with credit cards issued by any U.S. bank.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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Guillermo Abud has been appointed VP Business Development – US Hispanic, LATAM & Spain at OpenSlate Data.

OpenSlate (formerly Outrigger Media) is a social video analytics company focused on the role of content in brand advertising performance.

Previously, Abud worked as Head of Global Business and Programmatic at Batanga (now VIX). Prior to Batanga, he spent 4 years as VP Digital Director & Head of Programmatic MC of Publicis Media. In that Role, he was responsible for the multicultural digital strategy, which included media planning and buying for Fortune 500 brands across various industries such as Kraft, Mondelez, Post Foods, Heineken, Walmart, MasterCard, Sprint, Comcast, Wendy’s, American Honda, among many others.

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Shazam, one of the world’s most popular apps, recently closed an exclusive partnership with US Media Consulting to be the company’s advertising reseller in Latin America. Portada interviewed Bruno Almeida, CEO US Media Consulting.

Portada: How many Shazam  users are there in Latin America?
B.A: “Shazam has almost 13 million monthly active users in Latam. Mexico and Brazil account for more than 3 million MAUs in each market, while Chile, Colombia and Argentina have about 1 million MAUs each. Then there’s Peru and Costa Rica, with almost half million MAUs apiece.”

According to eMarketer, the total ad spend in Latam will grow by 7.3% in 2017: 38.3% in digital media and 63.3% in mobile marketing.

Portada: What is the current volume of the Latin American in-app advertising market and its growth prospect?
B.A: “According to eMarketer, the total ad spend in Latam will grow by 7.3% in 2017: 38.3% in digital media and 63.3% in mobile marketing. The challenge for media companies is to reinvent their products and be very creative in order to compete for a percentage of the pie that is concentrated mainly on few companies. In that respect, Shazam has developed the technology to engage and interact with users in the digital world through in-app media solutions. On the most innovative side, Shazam’s Connect feature uses its “identification” technology to identify TV commercials, print ads, OOH ads, and more – bringing consumers to their phones to deliver an augmented reality, 360 or interactive experience, such as #thenewshazam. These are really powerful measurement and engagement tools and over 50% of our advertisers are already using them.”

Portada: What ad categories is the Shazam product particularly well suited for?
B.A: “Shazam had over 60 advertisers in Latam during 2016. Most of them are in the CPG, auto and luxury categories. Shazam is an audio and visual recognition app that has been downloaded more than 1 billion times. It helps users to discover music and the most innovative brands experiences. Our main categories are Auto, Travel, Beverages, Health and Beauty.”

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Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.

Snapchat recently acquired location analysis firm Placed for approximately US $125 million, according to Bloomberg estimates. This acquisition has several advantages and the potential for good results, such as the ability to measure store visits and offline revenues generated by digital, TV and out of home ads. Placed has its own audience, made up of those who have chosen to share their location with the app as well as third-party audiences.

The company will continue to operate as an independent entity, offering its 100+ employees the chance to stay on with the company if they so wish.

Snapchat is already a familiar name in Latin America, but its users represent a limited demographic.

Last April, Snapchat launched its own online-to-offline measurement product called Snap to Store. Through it, Snapchat can recognize when a person uses the app in a specific location, such as a store, restaurant or movie theater, and then check if the person saw an advertisement for the brand on the platform.

It also invested between US$ 250-350 million in the functionality of ‘Snap Map,’ which allows app users to share their location with their contacts through geolocation. If a user wants to upload photos to their account, their contacts will be able to know from what location they were uploaded.

Snapchat numbers in LatAm

Snapchat is already a familiar name in Latin America, but its users represent a limited demographic. Eighty-five percent of Snapchat’s 158 million daily users are between the ages of 18 and 34. Only 15% of users are 35 years or older. The company’s goal at the moment is to promote the monetization of its users by generating more engagement.

Snapchat has 10 million users in Mexico, with a breakdown of 7 million women and 3 million men. In Colombia, the app has 5 million users: 3 million women and 2 million men. In both countries, the user age is 18-25. In addition, users spend more than 30 minutes a day on the app and open it more than 20 times a day, according to Snap Inc. figures.

Snapchat numbers in the U.S.

Snapchat already concentrates about 70% of its U.S. users in the18-24 age bracket, and about 40% are ages 25-34, according to comScore. (This figure is reduced to 14% for users aged 35 and over).
Some studies show that users over 35 were Snapchat’s fastest-growing segment between 2015 and 2016. However, growth within that age group came from a small base. The percentage of total Snapchat users in the U.S. that is older than 35 is expected to increase only 2%, from 18.3% in 2016 to 20.4% in 2017, according to eMarketer. In comparison, about 88% of Facebook users are over 35 years old, and 45% of Instagrammers are in the same age bracket.

These demographics are mainly due to young people’s familiarity with apps, versus the older population. “The [Snapchat] experience is difficult,” said Tero Kuittinen, chief strategist at app measuring company Kuuhubbs. “It is not easy to learn how to use it. If you’re 18, it’s not a big deal, but if you’re 45, it’s hard to understand it.”

What: Shazam has partnered with US Media Consulting (USMC).  The Miami headquartered media placement firm will be Shazam’s exclusive advertising reseller in Latam. The three year agreement started on June 1st.
Why it matters: USMC will have a team dedicated to Shazam specializing in reaching Latin America and US Hispanic audiences.

Shazam, one of the world’s most popular apps, announced a partnership with media services firm US Media Consulting, which will be Shazam’s exclusive advertising reseller in Latam.

US Media Consulting (USMC) will be in charge of positioning Shazam in the Latin American advertising market and offering the portfolio of engagement solutions to connect and interact with Shazam users. Specializing in reaching Latin America and US Hispanic audiences and focused on improving the efficiencies of media agencies in Latin America, USMC will have a team dedicated to Shazam to offer the best service possible to agencies and brands in the region. The firm has a pan-regional hub in Miami, and offices in Brazil, Mexico, Colombia, Argentina, Guatemala and Venezuela.

“US Media Consulting is one of the leading representation companies in the region. We like the company’s new creative and conceptual direction, their expertise in online and offline media, their strategic position and teams running in the main Latam countries, and their developed relationships in the market,” said Rodrigo Belmonte, Latam Commercial Manager Shazam. “We are very confident that this partnership, coupled with our portfolio of innovative and scaled ad solutions, will be very fruitful for Shazam in Latin America.”

“We are very excited to represent Shazam in Latam. The app is such an iconic brand and one of the most downloaded of all time,” said Bruno Almeida, CEO of USMC. “With this agreement, advertisers will have the opportunity to run in-app campaigns and offer offline engagement technology to the millions of Shazam users in Latam.”

The three-year agreement started on June 1st 2017.

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What: With the exception of Mexico, exclusive broadcast rights in all Latin American countries belong to FOX Networks Group Latin America.
Why it matters: Because until 2019, TV rights in Mexico will continue to be held by Televisa’s Fighting Sports Network, previously known as the UFC Network.
FOX Networks Group Latin America and UFC have announced a long-term agreement for UFC’s exclusive broadcast rights in Latin America.

The Group will offer over 160 hours of live content each year, including all UFC numbered events, UFC Fight Nights, and The Ultimate Fighter reality show.

Beginning May 13, MMA fans can enjoy all UFC live matches via FOX Sports and FOX Premium App & TV, in more than 44 million homes in Latin America.

In Mexico, TV rights will be available starting January 1, 2019.

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In the meantime, UFC will be seen in Mexico on Televisa Networks’ Fighting Sports Network, previously known until early April as the UFC Network.

“We are very pleased to announce this new exclusive alliance. Having the UFC once again ̶ the world’s number one brand of mixed martial arts ̶ will allow us to offer the best combat content through our digital signals and platforms,” ​​said Francisco Pazmiño, SVP of Procurement and Programming Strategy, FOX Sports Latin America.

“We will seek to create synergies with the U.S. FOX Sports team, which also owns UFC rights, in order to give our fans the fullest coverage. With this new agreement, we are positioning FOX Sports, through our FOX Fight Club franchise, as the number one destination in combat sports in the region,” he added.

We will seek to create synergies with the U.S. FOX Sports team, which also owns UFC rights, in order to give our fans the fullest coverage.

 

Image: UFC

What: The agreement secures the exclusive broadcasting rights of Concacaf’s club matches.
Why it Matters: Because it is a five-year deal to broadcast club competition matches, including the Scotiabank Concacaf Champions League for Latin America. The Concacaf club competitions platform will include 31 Confederation clubs, beginning with the 2017-2018 season. Sixteen clubs from countries across the region, including Canada, Mexico, the United States, Central America and the Caribbean will compete in the Concacaf Champions League, which will run from February to May each year starting in 2018.

Fox Sports Latin America and the Confederation of North, Central American and Caribbean Football (CONCACAF) renewed broadcast rights for five more years for Concacaf’s new club competitions platform, including the Scotiabank Concacaf Champions League for Latin America.

“The extension of our relationship with FOX Sports Latin America is clear evidence that the most important official club championship in the region continues to grow in popularity and prestige,” said CONCACAF President Victor Montagliani.

“This renewal allows us to continue offering our fans throughout Latin America the best official Concacaf club championship for five more years,” said Carlos Martinez, President of Fox Networks Group Latin America. “It reinforces our commitment to keep working every day in order to continue being the number one sports channel in Latin America, bringing the best international events and competitions.”

This renewal allows us to continue offering our fans throughout Latin America the best official Concacaf club championship for five more years.

Fox Sports Latin America has the exclusive broadcast rights across all platforms for Mexico and South America, as well as the exclusive Pay TV and digital platform rights for Central America for two CONCACAF club tournaments.

“We thank FOX Sports Latin America for believing in our confederation and the bidding process, and for their great commitment to continue to drive the Scotiabank Concacaf Champions League,” added Montagliani.

Thirty-one confederation clubs will participate in the Concacaf club competitions platform, starting with the 2017-2018 season. Sixteen clubs from countries across the region, including Canada, Mexico, the United States, Central America and the Caribbean, will compete in the CONCACAF Champions League, which will run from February to May each year, starting in 2018.

In August 2017, sixteen Central American and Caribbean clubs will participate in a new tournament, ending in October.

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“This agreement encourages us to continue innovating, in order to offer this content across all of our platforms and provide the best experience to our fans,” said Carlos Martínez. “We thank the Concacaf leadership for believing in our project to continue broadcasting one of the most relevant championships for North America, Central America and the Caribbean.”

This agreement encourages us to continue innovating, in order to offer this content across all of our platforms and provide the best experience to our fans.

As for the new CONCACAF Champions League, it will consist of four qualified teams from Mexico (the champion and runner-up of the Liga MX Clausura and Apertura Tournaments), the four best qualified clubs from the MLS, and the champions of Costa Rica, El Salvador, Guatemala, Honduras, Panama, the Canadian Cup, and the Caribbean Club Championship, as well as the winner of the new tournament played the year before each Champions League edition. All will compete to represent CONCACAF at the FIFA Club World Cup.

The agreement also secures exclusive coverage and special programming for FOX Sports, with all pre-match and post-match analysis done by the broadcasting team composed of Raúl Orvañanos, Santiago Puente, Gustavo Mendoza, Rafael Márquez Lugo, Alberto García Aspe, Alex Aguinaga, and Fabián Estay.

 

Image: Fox Sports Latin America.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

DashBid is pleased to announce it is Verified by TAG (Trustworthy Accountability Group) and listed in the TAG Registry, to build a brand safe environment and further DashBid’s Engagement Spectrum, giving advertisers the ability to measure audience engagement in addition to standard audience segmentations, in an environment that they can trust as fraud-free. This verification follows the February appointment of a Brand Safety Director overseeing DashBid’s exchange to identify, assess and remove any risks and threats.

xAd, the global leader in location intelligence that drives sales, is giving marketers the power to hyper-target and better understand consumers in real-time with its combination of highly accurate location data and newly launched solution, Weather Triggering.

At their Upfront presentation in New York City, Hulu and Scripps Networks Interactive have completed a new distribution agreement that will see SNI’s U.S. networks included on Hulu’s new live TV streaming service.

According to a survey by Turn Marketing Platform, only 30% of brands use advanced viewability metrics, despite 57% of young agency staffers largely distrusting the metrics they are expected to work with. 28% of respondents under 30 years-old say viewability is a key requirement from the supply side. Almost six in every ten (57%) media agency professionals who do not wholly trust the metrics currently in use are under the age of 30.

According to research by Sublime Skinz, fewer outstream units are more successful in driving increased attention and delivering greater brand recall. The performance of these significantly outpaces traditional pre-roll, skippable video ads.

Ipsos found that more than 80% of respondents report that innovative outstream units are the most appealing and effective video format, compared to other dominant video types, including pre-roll.

Video monetization technology platform Ooyala published a new report, “The Lifecycle of Content: From Production to Monetization,” in collaboration with Futuresource Consulting, a specialist research and consulting firm for media and entertainment industries. The findings show content providers will seek integrated video solutions to minimize costs, streamline processes and provide growth opportunities at every step in the video lifecycle.

Snapchat is reported to be pitching an ad format, “Snap Ads Max Reach,” that would be seen by all US users that access a section of the app that the company monetizes.

Business Insider will stop using Google’s ad server to generate advertising revenue and switch to one built by ad tech outfit AppNexus as part of a wider partnership.It spans both desktop and mobile inventory across display, video and native formats that can be sold either guaranteed, or programmatic.

In a new survey, WFA advertiser marketers talked about their love of online video. Eighty-nine percent of our sample said they were looking to increase spend here in the year ahead. 90 percent said that Viewability is a “major concern,” 72 percent said the same of ad fraud and measurement.

Business Insider will stop using Google’s ad server to generate advertising revenue and switch to one built by AppNexus.

Ad exchange Rubicon Project said it partnered with in-venue interactive music platform TouchTunes to make its  audience available programmatically for real-time buying in a private marketplace. TouchTunes has 38 million unique visitors and is available in more than 60,000 social venues.

LATAM MARKET

Latin music video network VidaPrimo will distribute its vast library of video content via music-related content distributor Music Choice.

Brazilian publisher group Estado has closed a deal with Teads for native video advertising on content portals Estadão Online, Paladar, E+, and Jornal do Carro. 

Digital agency Pragma Communication announced a exclusive partnership with mobile marketing and branded content American company Hathway, and will now offer their services in Latin America in an exclusive deal.

 IAB Brazil published an online guide about ‘Onboarding Offline Data’. The playbook is targeted to marketing professionals in ad agencies who work to ensure audience segmentation, focused on the local market.

TIM Brasil has launched TIM Geek, a new entertainment platform featuring exclusive content from Omelete, one of the main pop culture portals in Latin America.

What: Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9th Annual PortadaLat Conference. Additional thought leaders have been added to a star-studded speaker roster they include Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group, Jon Eichelberger, Head of Americas, Trivago, and Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky.
Why it matters: Arias-Nath leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks.

MWnv5mzs_400x400Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the Day 2  (June 8) keynote speech at Portada’s 8th Annual PortadaLat Conference to take place on June 7-8, in Miami.

The PepsiCo Beverages, Latin America CMO will share his view from the top and discussing how his company is entering into new territories in brand innovation to engage the Latin American consumer. Arias-Nath will also highlight the role of content marketing in Pepsico’s Latin American marketing strategy. Additional speakers that were recently added to the star-studded speaker roster are:
Pablo Chiozza, Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group,
Jon Eichelberger, Head of Americas, Trivago,
Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky

“We are thrilled to announce that PepsiCo Beverages, Latin America’s Ricardo Arias-Nath is keynoting the second day of our eighth annual PortadaLat conference,” says Marcos Baer, publisher of Portada. “Attendees from all over Latin America and the U.S. will profit from Arias-Nath’s insight on new territories in brand innovation to engage the consumer,” Baer adds.  In its eighth annual edition, the 2017 PortadaLat Conference will be a two-day event connecting a unique set of decision makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more.

REGISTRATION: We have added new passes designed to meet your needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$5449)

 

VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).

DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)

DAY 2: BRAND INNOVATION DAY  (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)

Secure your spot and start the PortadaLat journey!

 

Agenda Highlights for PortadaLat 2017

Check out the full agenda here!
Top-notch marketers and game changers from all over the U.S. and Latin America will provide key-insights on topics including:

  • Leveraging travel-related content for multicultural and Hispanic audiences presented by Trivago
  • KEYNOTE: Gary Milner, Director, Global Digital Marketing at Lenovo presents 10 keys to digital success and provides insight on: Why programmatic is at the crux of modern marketing, DMPs as effective tools for Millennial targeting, How the marketing tech industry can improve ad transparency
  • THE HOTEL OF THE FUTURE: How innovators are using the latest technology to shape the hotel of the future through VR, the IoT, and connected experiences.
  • HOSPITALITY MARKETING: Three major hotel brands share insight on how the hotel of the future will impact the hospitality business’s marketing priorities.
  • HOW TECH IS REDEFINING LUXURY AND TRAVEL SERVICES: Personalizing customer experience, Segmentation: How to cater to demographics with different tastes, Is virtual reality a game changer? How successful tech partnerships can add substantial value to your business
  • MARKETING TECH INNOVATOR SHOWCASE: The programmatic and connected TV revolutions
  • SPORTS CONTENT: A key driver to connect with Latin Audiences
  • E-COMMERCE AND BRAND INNOVATION: E-Commerce Acceleration Plans
  • MARKETING THE MIAMI BRAND: Leading professionals from Miami’s five main industries discuss their customer experience and marketing goals

Confirmed Thought Leaders at PortadaLat 2017:

Ricardo Arias-Nath, Chief Marketing Officer, Latin America, PepsiCo Beverages
– Gary Milner, Director, Global Digital Marketing, Lenovo
– Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton
– Diana Plazas, VP of Brand, Marketing and Digital, Marriott
Ricardo Pérez Baez, Global Marketing Communications Director, Grupo Bimbo
– Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
 Rafael Lopez de Azua, Head of Media & Digital LATAM, Coty Inc.
– Carlos Espindola, E-Hub Manager, Latin America, 3M
– Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers
– Mariana Vázquez, Digital Marketing Manager, Nestlé
– Ed Carias, Sr. Brand Manager, el Jimador Tequila – North American Region, Brown-Forman
– Felix Palau, VP – Tecate, Heineken

What: To investigate shifts in global travel behavior for the most recent quarter, travel audience engagement platform Sojern analyzed search and booking data from October to December 2016. The final report revealed interesting insight about how Latin Americans are planning to spend their Semana Santa vacations, and how US marketers can entice them.
Why It Matters: LATAM travelers are researching and planning very early for a holiday that is tailor-made for families, but there are still last-minute bookings taking place. Travel marketers should address last-minute deals while offering incentives for early bookings, and find ways to offer tangible services and variations on discounts for increasingly budget-conscious travelers.

Semana Santa ‘Tailor-Made’ for LATAM Family Travel 

Traveler audience engagement platform Sojern analyzed trends in April travel among LATAM travelers, revealing valuable insight into shifts in consumer preferences and the effect of current political and economic conditions on people’s ability to travel.

Andres Franklin, Commercial Director for Latin America, Sojern
Andres Franklin, Commercial Director for Latin America, Sojern

In LATAM, the week of Easter, Semana Santa, takes the place of Spring Break for children, and schools close the week that follows Easter Sunday. “Families see it as a ‘must-travel’ time of the year because there is so much time off, so many look to take longer getaways,” said Andres Franklin, Sojern’s Commercial Director for Latin America.

And as employees in the region — especially in Mexico — tend to get less time off than they do in the United States, people are likely to take advantage of the vacation days that this entire week affords them. Some are even taking an additional week off so that they can have a rare, full two-week vacation: The study revealed that April 1, 7, and 8 are the top departure dates in April.

Franklin commented that trip durations searched for Semana Santa also reflect this trend: “43% of those looking for long-haul travel are planning trips of 12 or more days, and nearly a third of short-haul travel is also for 12 or more days,” Franklin said. The study also suggested that while people plan in advance for this holiday, last-minute bookings are still taking place. Marketers would be wise to address those who are making reservations late through last-minute deals.

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LATAM Travelers Budget-Conscious but Seeking New Experiences

While each country in the region has its own idiosyncrasies, they are generally sensitive to prices as exchange rates and their purchasing power does not always favor international power. But currency exchange across the region is at a 10-year high, and “Latin Americans still travel, but they are more budget conscious than before, so variations on a discount resonate a lot better with Latin American travelers than, say, offers of free wifi or additional features,” Franklin explained. “Tangible services, like airport pickup and free breakfast resonate well, too, as does quoting room rates in local currency instead of the US dollar.”

There are also ways to acknowledge the fluctuating economic conditions and turn them into an enticing deal: “If you really want to be smart and hit home with Latin American travelers, you may want to offer, instead of a 20% discount, an offer to ‘pay for it in 2010 currency exchange,” Franklin suggested. While a deal like this is essentially a monetary discount, he assured that it “strikes a different chord” with consumers in Latin America.

Creating short videos that welcome Latin American travelers, especially in Spanish, would be a great way to get your brands in front of new travelers and inspire them to visit your destination.

It is also important to recognize that while LATAM travelers are budget-conscious, they are on the lookout for novel experiences when they travel. “They might scale back on ‘retail therapy,’ but events like a concert, a broadway show, or a major sports game all are still appealing to the Latin American traveler to the US,” Franklin said.

Marketers Should Go Out of Way to Welcome LATAM Travelers 

And it’s not just economic conditions that are shaping LATAM travel decisions. LATAM travelers — especially Mexicans — follow the news in the United States closely, and understandably do not feel particularly welcome in the country. To alleviate LATAM travelers’ worries, marketers should focus on “warm and inviting” messages that are heavy on video. “Creating short videos that welcome Latin American travelers, especially in Spanish, would be a great way to get your brands in front of new travelers and inspire them to visit your destination,” Franklin noted.

Another way to assuage travelers’ worries about how welcome they are in the US is to focus on the type of American experience that LATAM travelers want. “When Latin American travelers come here, they seek that ‘Americana’ that is not accessible in their home countries, with respect to both brands and the experiences,” Franklin said. Marketers that can give LATAM travelers the customer experience that they expect from their trip — full of American culture, food and nostalgia — will be well positioned for success.

Semana Santa a Unique Opportunity to Solidify Relationships with LATAM Travelers

Marketers wondering whether Semana Santa is a good opportunity to attract LATAM travelers should rest assured: it is most likely the busiest time of year for traveling, since many people stay in their countries for Christmas so they can be close to family and friends. Plus, since North Americans escaping the cold tend to drive up prices over the holidays, “Christmas is not a great time for Latin Americans to travel, at least not to beach resorts or most of the USA, where it’s winter,” Franklin said.

And since the North American summer months have no family-centric holidays, Franklin added, “kids are usually enrolled in some form of Summer program or camp, so it is family travel time, whether parents in LATAM want it to be or not!”

What: UM, part of the IPG Mediabrands, launched the results of their annual ‘Wave’ study for the ninth year, revealing interesting data on social media use worldwide and highlighted the importance of captivating consumers’ attention through listening to their emotional needs and understanding micro-moments.
Why It Matters: The ‘Wave9’ study surveyed 52,000 people in 78 countries, and found that in Latin America, social media and digital platforms are increasingly influencing popular opinion, shaping purchasing patterns, and becoming means of self-promotion. The study also revealed significant growth of smart TVs in the region.

UM has released its annual Wave study for the ninth year in a row, this time looking at 60 billion online interactions and surveying 52,000 people in 78 countries. The study seeks to identify opportunities for brands to develop effective messaging for consumers through determining how they are using social media and momentsdigital platform use.

According to the study, consumers’ expectations of brands are higher than ever thanks to the fact that they place a high premium on immediacy in their lives: 85 percent of global respondents say they use instant messaging to be immediately connected with family and friends. Brands that prioritize convenience and bringing consumers immediate solutions like Netflix, Amazon, Spotify and Uber have found success this way. The study also found that consumers’ desire to share content related to brands has grown by 15 percent.

LATAM Users Increasingly Connected to, Influenced by Social Media 

The study found that in Latin America, 51 percent of social media users confirmed that they are influenced by opinions shared online. This number reached 55 percent in Mexico and Colombia.

81 percent of LATAM users primarily use Facebook to stay connected with friends compared to 60 percent worldwide, and 70 percent say that the platform affects their opinions.

But YouTube is catching up: in Chile 51 percent of consumers claimed that it influences their opinion, and 56 percent say that it enriches conversation. 67 percent of Latin American respondents said that to them, YouTube is a new way of watching television.

84 percent of the Latin American social media users spend most of their time actively administering their profiles, and compared to seven years ago, people are 40 percent more likely to consider social media as a space for fun and entertainment, and 30 percent more likely to see them as a page to promote themselves. 59 percent also reported feeling anxiety when they cannot connect to Internet.

Mario Mejía, Comms Strategist Lead at MB LATAM, added that “apart from being fun, social media platforms are sources of content that can generate conversations among friends and differentiated terrain, meaning that they are increasingly important in strategies for connecting with consumers.”

Smart TVs Making their Mark in the Region

67 percent of Latin American users affirmed that they would be happy if they could start watching television primarily through their social media platforms. Among digital users, there is a 51 percent penetration of smart TVs in the region (53 percent in Argentina).

“We knew that online TV was growing, but we were surprised that so many already have a smart TV in their homes,” Mejía said.

‘Why’ Moments Help Brands Understand Why People Share

To better understand why and when people buy and what drives stronger connections between consumers and brands, the Wave study looked at “why” moments. Mejía explained: “We started to connect the information from our study to understand the moments that matter most: moments in family, breakups, the formation new relationships, financial achievements, hobbies — significant moments in different categories. We looked at all of them to understand how they made people share online.”

Wave’s goal was to understand the moments that consumers associate with purchasing and the emotions that drive them. In Latin America, the two emotions associated with purchasing are ‘intrigue’ and ‘happiness.’ The study also found that in moments associated with purchasing, 17 percent of LATAM respondents said that they will spend more time researching products, and 18 percent of them use social media to build their weekly purchases, indicating just how important a role social media plays in Latin American consumers’ daily lives.

“With respect to intrigue, there is a great communications opportunity for brands to use their content to awaken that very emotion in customers. It’s not only an opportunity in the points of contact, but also for the content and messaging that brands are developing. It helps us prioritize and understand our consumers,” Mejía said.

What:Joaquin Del Rivero and Mauricio Ramirez Cuesta have joined WWE as members of the Latin American management team.
Why it matters: Del Rivero has been appointed  Vice President & General Manager, Latin America, and MaurÍcio Ramírez Cuesta as Marketing Director, Latin America.  They will be based in WWE’s Mexico City office.

WWE announced the appointment of Joaquin Del Rivero as Vice President & General Manager, Latin America, and MaurÍcio Ramírez Cuesta as Marketing Director, Latin America.  These new hires are part of WWE’s broader, deeper commitment in Latin America.  Both will be based in WWE’s Mexico City office.

joaquinDel Rivero will lead WWE’s strategic business development initiatives and day-to-day operations in Latin America and work with WWE’s partners across all its lines of the business, including TV, live events, marketing, sponsorship, new media, licensing and merchandising.Del Rivero brings nearly thirty years of business and marketing experience to WWE, having held leadership roles at brands including Time Warner, NFL, Hasbro, General Electric, Disney, and Procter & Gamble.  Del Rivero received an M.B.A. from the University of Edinburgh and a Bachelor of Arts in Economics from Metropolitan University.

As Marketing Director, Latin America, MaurÍcio Ramírez Cuesta will report to Del Rivero and serve as a key member of the WWE International Marketing team, creating and executing country specific brand campaigns and developing and implementing marketing and promotional strategies for all lines of business, including TV, WWE Network, consumer products and licensing, live events and digital.With more than 16 years of marketing experience, Cuesta has held key roles at several companies, including Adidas, Grupo Monitor, and Telcel.  Cuesta holds both an M.B.A. and Bachelor of Arts in Marketing from Universidad Anáhuac Campus Sur in Mexico City.

“Mexico and Latin America are strategically important growth markets for us, and we are confident that Joaquin and MaurÍcio will continue to successfully develop the WWE brand and business in the region,” said Ed Wells, WWE Executive Vice President, International. “WWE is committed to expanding internationally, and our presence in Latin America is important to the company’s future growth.”

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

AT&T is accelerating the roll out of its 5G wireless networks, amid an effort to drive sales and subscriber growth by cross-selling bundles that include a combination of wireless and video services.
Sporty Heroes announced the launch of its video-marketplace, where brands and media can discover real stories and co-create content with up-coming rising creator-athletes. With a freemium pay-as-you-go model, marketers can search and get videos from 400$ with unlimited legal rights.
YouTube said that a billion hours of video are being watched daily on the platform.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

YouTube also announced its own streaming TV service, which will mix live-streams of broadcast and cable television programming with online video from YouTube.

It was recently confirmed that Samsung will introduce the Galaxy S8 at a Special New York Event on March 29 and Ship in April.

Netflix announced that it is using artificial intelligence techniques to analyze each shot in a video and compress it without affecting the image quality in order to reduce the amount of data consumed.

LATAM MARKET

Marketing technology Headway has launched ScrollerAds for desktop and mobile in Latin America, which allows video and image-based ads to be inserted into the user experience without interrupting what they are reading.

The recent IMS Mobile in Latam Study by ComScore looked at smartphone and app use in the region and found that 56.1 percent of the LATAM population has internet connection, 93 percent connect via mobile and only 7 from a computer, and that Latinos spend an average of five hours a day connected.
Ecuador’s telecom authority released stats that claim that fewer than one in 100 people go online to watch video. Nonetheless, over 55.63% of Ecuadorians now have access to the Web, compared to 25% in 2008.

In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

In a recent interview with Reuters, the new head of Twitter in Brazil Fiamma Zarife claimed that “Brazil is a motor of growth for Twitter, both in users and in revenue,” supporting her argument with the claim that the country saw a 30 percent rise in ad revenue in the country.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Entravision Communications Corporation announced that it has become a member of the Interactive Advertising Bureau (IAB) trade association.
Accedo today revealed that it is behind the Watch AFL™ video streaming service that FOX SPORTS launched globally in early February across mobile iOS and Android devices, as well as Chromecast or AirPlay on Apple TV.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Facebook announced an update to WhatsApp that allows users to share photos and videos through the app’s status area that is also protected by end-to-end encryption.
According to Headway, advertisers utilizing their mobile advertising platform, Mobrain, are noting higher performance as well as greater protection against mobile app fraud with Mobrain’s Genius tool.
YouTube confirmed that it will stop supporting 30-second unskippable ads starting in 2018 so that it can focus on more engaging commercial formats.
Online video company Ooyala has laid off about 14% of its total workforce amid a restructuring that will open up jobs focused on new product areas.

Cloud-native idea management and licensing company Wazee Digital announced a technology partnership with Paladin, the enterprise platform for next-generation media companies, through which they will will use Paladin’s Rights Monitor toolset to strengthen digital rights management (DRM) services on YouTube for key rights holders and content partners, including major college sports organizations.

According to AdColony in association with Millward Brown, videos that include subtitles were found to perform 9.9% better in brand awareness than those without.

Tinder announced an acquisition of Wheel, a video startup whose primary offering resembles Snapchat’s Stories.

LATAM MARKET

Zoomin.TV announced that their Multiplatform Network (MPN) is now available in Brazil, including 500 digital influencers in the country on YouTube. According to the company, they sum up more than 30 million subscribers and 300 million monthly views.
Zoomin.TV also announced the launch of Zoomin Studios, a new division that will create innovative content for a global audience.
According to Kantar Ibope Media’s latest research, R$5.7bn (£1.47bn) was invested in digital media advertising in Brazil in 2016, while total ad spend in Brazil had decreased by 1.6% in 2016 compared to 2015.
According to Hootsuite, Brazilians and South Africans spend more time than any other country’s population surfing the web. Both spend about 5 hours per day online.

In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Software-defined video solutions company Elemental Technologies has announced that Brazilian Globo.com has selected its video processing solutions to power its new 4K video-on-demand (VOD) services.

What: The Internet Media Services (IMS) and Snapchat representation deal in Brazil is being extended to Mexico, Argentina, and Colombia.
Why it matters:
IMS will be responsible for commercializing Snapchat’s platform in these 3 new markets.

imagesThe deal between Internet Media Services (IMS) and Snapchat in Brazil was expanded to Mexico, Argentina, and Colombia. The contract establishes that  IMS is responsible for trading ads on Snapchat’s platform.

IMS brings to those three new markets different ad formats: snap ad, a vertical full-screen video with audio up to 10 seconds; sponsored lenses, asking users to apply visual and audio branded filters; and sponsored geo filters, which are enabled in certain locations.

During the tests months in Latin America, IMS has managed 80 campaigns in Latin America from 50 advertisers, such as Unilever and Coca-Cola in Brazil, and Samsung in Mexico.

In a press statement, even though IMS did not disclose numbers, the company mentioned that reports are “impressive” and the results were exciting to the team, emphasizing engagement and mentioning that, when users activate filters, they are actively interacting with brands.

What are Latin American users’ favorite sports sites? How are they different? Are there among users’ priorities? The answers to these questions, according to comScore’s September 2016 rankings.

Interestingly, 30% of the unique users who reside in Latin America visited a sports sites in September 2016.

Source: comScore Media Metrix, LatAm, Home and work, PC/Laptop only, September 2016Total Unique Visitors (000)
    Total Internet : Total Audience197.612
    Sports58.655
1    Globo Esportes13.305
2    MSN Sports7.757
3    UOL Esporte6.641
4    Yahoo Sports4.081
5    ESPN2.991
6    Minute Media2.974
7    Terra Sports2.751
8    Marca Sites2.518
9    AS.com Sites2.381
10    OLE.COM.AR2.339

Brazil’s influence stands out: 34% of the visits went to Globo Sports and UOL Esporte (first and third spot in the ranking, respectively) in this category.

Another interesting fact is the classification of the sites visited: on the one hand, users chose to consume sports content through specialized sites (ESPN, Minute Media, Marca, AS, OLE) and, on the other, through the sports sections of horizontal portals such as Globe, MSN, UOL, Terra.This would account for two different kind of users: on one side, the sports categories’ “genuine” user (the one who would visit sports media exclusively) and on the other, the “spontaneous” user, who takes an interest in Sports section while going through other sections  of the same site.

We recently published articles about the plans of key buy side executivesmedia honchos  and sports marketers for the year that just started.  Now here is what Portada is planning  for 2017 in order to meet the growing demand of our audience in traditional and new content areas. Below the exciting expansion we are planning with our valued partners.

1. What Portada’s 2017 Expansion Means for our Audience…

-Increased coverage of the digital marketing (r) evolution throughout the Americas and what it means for brand marketers. We hired additional reporters and analysts so that our audience gets the intelligence and insights it needs on the below topic areas:

Video Marketing (btw: check out our recently published 2017 Video Marketing Guide!)
– Adoption of Marketing Technologies from a brand marketers perspective.
Data MarketingProgrammatic Marketing (with the advice of  our character “Programatico Lopez”), and Influencer Marketing.
Retail MarketingTravel Marketing, E-Commerce and  Conversion
– More content on Innovation and Entrepreneurship on our Entrepreneurship and Innovation channel.
– Publication of additional premium research reports
– Interactive Databases of Marketers targeting the U.S. and Latin American consumers. (separate databases).
– Of course Portada will continue to be the destination of choice covering all news and insights impacting U.S. Hispanic and Latin American Marketing.

 

2. Launch of the Sports Marketing Platform

SoccerLaunch of Portada’s Sports Marketing Platform in mid-february, more defining content on what moves marketers to invest in the exciting sports space (with particular emphasis on soccer). The new sports marketing platform complements the  annual sports marketing guide as well as the Sports Forum in September. (Watch out for the announcement of our Sports Marketing Board with key brand marketers targeting the U.S. consumer through sports in 3 weeks!).

3. Benefit from Portada Events

Portada events provide inspiration, fresh thinking and practical focus on the topics that matter as well as enviable networking opportunities.   Attend our landmark events in Miami (PortadaLat), New York City (#Portada16  which includes the 11th Annual Hispanic Marketing and Media Conference and the Sports Marketing Forum, Mexico City and the U.S. West Coast.).

4. What our Growth Means for Our Advertising/Marketing Partners

  • Direct Contact with Brand Marketers. More Brand Marketers involvement than ever (watch out for announcement of our expanded editorial Board as well as the Sports Marketing Board to be announced in late-January!). One to one Interaction with major brands at our landmark annual events in Miami, New York City and Mexico City. Customized events and more…
  • Lead-Gen through White Papers and Webinars using the Portada platform to connect with an audited audience of more than 140,000 marketing and business professionals around the Americas.
  • Partnership with the ANA Association of National Advertisers for Special Multicultural Thought Leadership Supplement to be included in Portada’s Annual Print Issue (Pub Date. March 28,2017).
  • Expanded native marketing offering. Many marketers have partnered with us to integrate their messages in our editorial through partner messages (examples here and here). This provides an organic way for our partners to be part of Portada’s highly regarded content.
  • 360 approach: Major events, customized events, digital and print integrations.
  • Expansion of the Entrepreneurship and Innovation Vertical

 

To learn how Portada can help your brand reach its marketing objectives in 2017, please contact Business Development Director Bob Oliva bob@portada-online.com  or call him at (305) 546-15-15.

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