Tecate ALTA, Presidente Supermarkets, Cardenas Markets… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced a comprehensive strategic partnership with Instacart that will deliver a wide range of benefits to Omnicom clients, most significantly in providing new measurement capabilities. Making the announcement during the second day of the Cannes Lions International Festival of Creativity, Omnicom outlined details of the partnership, including account management, product first-looks, and product roadmap consultation. Most notably, Instacart is building a roadmap to work within the clean room infrastructure of Omni – Omnicom’s open operating system which orchestrates better outcomes for clients across the entire consumer purchasing journey – building on previously announced partnerships with NBC & Disney for planning and measurement in the Omni clean rooms.With one of the largest grocery catalogs in the world, Instacart has insight into the complete customer journey – from search through checkout – across different touchpoints. Instacart provides CPG brands with aggregated, anonymized and retailer-agnostic data insights across the entire Instacart app that allows advertisers to better understand their customers’ online buying habits.The Instacart collaboration is the second in a series of commerce partnerships that Omnicom announced during the Cannes Lions Festival.
The media activation for Tecate Alta’s “Bring your All” advertising campaign, which started on June 1 and will last until December, CTV is playing a crucial role with advertising running in streaming platforms including Hulu and ESPN as well as social media, Spotify, radio and OOH activations. Distribution is also being supported with sampling programs. Portada talked to Belen Pamukoff, Brand Director, Tecate on how she approaches Gen Z Marketing.
Miami-based Presidente Supermarkets, one of the biggest Hispanic-owned grocers in the U.S. and led by Omar Rodriguez for 30 years, recently inaugurated its newest store in West Palm Beach, as part of its continuing expansion plan. The store is the largest Presidente Supermarket at 60,000 square feet, and the fifth store in West Palm Beach, located at 4348 Okeechobee Boulevard. The grand opening took place on June 8, 2022, and the store is offering daily specials during the first few weeks after opening. This investment in the community will add much-needed jobs and spur economic development in the area.This new store employs 80 workers and includes a large and comfortable cafeteria, serving homestyle hot food for the whole family. Presidente Supermarkets currently has 39 stores in Florida, from Orlando to Miami, and plans to open four more in West Palm Beach, Broward and Orlando during the next year.
Hispanic grocery chains Cardenas Markets, one of the biggest in the U.S. with 59 stores in three Southwestern states, has partnered with Coin Cloud, a U.S. provider of DCM and crypto ATMs.Through the partnership, Cardenas Markets customers will be able to buy and sell cryptocurrencies for cash at all stores in the network through Crypto ATMs and DCMs from Coin Cloud. In all, they will have access to more than 40 different crypto assets, including the most popular ones such as DOGE, SHIB, BTC and ETH. It should be noted that the largest product network targeting the Hispanic community operates in such large states as California, Arizona and Nevada. The first test of the innovation will take place in Las Vegas.The idea of introducing crypto ATMs directly into the Hispanic grocery network fits perfectly into the overall picture of the relationship between the Spanish-speaking population and crypto. A survey cited in the press release shows that American Hispanics use cryptocurrency far more than any other adult population in the country. Moreover, the data shows that Latinos use cryptocurrency more as a means of payment than as a means of savings.
At this exclusive event on September 29, 2022, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and leveraging marketing technologies. To find out about networking solutions at Portada Live involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at firstname.lastname@example.org.
Calbee’s Harvest Snaps
Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of Calbee America, Inc., has appointed creative and media agency Cutwater, with offices in San Francisco and New York City, as their digital creative agency of record after a comprehensive review.Under this relationship, Cutwater will spearhead communications efforts, including creative, digital, brand, and social strategy. The agency will work across Harvest Snaps’ Baked Snacks and Crunchy Loops products. Both Baked Snacks and Crunchy Loops are powered by plant-based protein and tap into veggies (such as baked peas, lentils, and beans) as the #1 ingredient.The collaboration comes on the heels of Harvest Snaps’ recent rebrand. It also follows Cutwater’s latest win as the creative and media agency of record for petcare brand Hartz.Harvest Snaps products are available at supermarket chains and natural grocers across the U.S. as well as online at Amazon.
Ford Motor Company
SOCi Inc. Ford Motor Company and their joint venture partner, FordDirect, announced that they have appointed SOCi as its platform of record for localized marketing, available to all of its Ford and Lincoln Dealerships in the U.S.Since the Ford family of brands began using the SOCi platform in February 2022 to manage business listings and social profiles for its Dealerships, the automaker has experienced triple digit month-over-month increases in Facebook impressions (240%), post volume (288%), and engagements (414%).Ford and FordDirect approached SOCi to help secure buy-in from local dealers with a seamless, white glove process for localized social media management, which would increase social engagements for its dealerships. According to SOCi platform data, localized content that takes local community sentiment into account receives on average a 67% lift in engagement over more generalized posts. Further, according to SOCi’s 2022 Localized Marketing Benchmark Report (LMBR), automotive dealers outperformed all other verticals in terms of localized marketing, indicating intense competition for Ford and a heightened need to rise above other automakers in its digital marketing efforts.
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., announced a comprehensive strategic partnership with Instacart that will deliver a wide range of benefits to Omnicom clients, most significantly in providing new measurement capabilities.Making the announcement during the second day of the Cannes Lions International Festival of Creativity, Omnicom outlined details of the partnership, including account management, product first-looks, and product roadmap consultation. Most notably, Instacart is building a roadmap to work within the clean room infrastructure of Omni – Omnicom’s open operating system which orchestrates better outcomes for clients across the entire consumer purchasing journey – building on previously announced partnerships with NBC & Disney for planning and measurement in the Omni clean rooms.With one of the largest grocery catalogs in the world, Instacart has insight into the complete customer journey – from search through checkout – across different touchpoints. Instacart provides CPG brands with aggregated, anonymized and retailer-agnostic data insights across the entire Instacart app that allows advertisers to better understand their customers’ online buying habits.The Instacart collaboration is the second in a series of commerce partnerships that Omnicom announced during the Cannes Lions Festival.
Get A Lot More
To help Americans lower their grocery bills, Save A Lot reveals the eight summer barbecue staples that can save shoppers up to 45 percent2 when they switch to store-owned brands. With 4th of July barbecues right around the corner, there’s no better time for shoppers to check out the savings on these must-have summer staples. To stand out from other grocers that have one or two private label brands on the shelf, Save A Lot has curated around 1,850 items across 55 individual brands that give shoppers a taste that matches the competition along with a unique brand experience. The discount grocer showcased these Save A Lot exclusive brands in a new ad spots, launched on June 26, 2022, that pit Save A Lot brands – such as J. Higg’s, Sunny’s and Grissom’s — against their well-known national counterparts to show just how “A Lot Alike” they are (and of course, how much people can save). “A Lot Alike” builds on Save A Lot’s 2021 brand refresh and uses the same bouncy music from the accompanying “Like, A Lot A Lot” campaign. Private label brands account for nearly 70 percent of Save A Lot’s total sales and are the key to how the hometown grocer keeps costs low as food and gas prices soar. Starting on June 22nd, savvy shoppers can enter to win Save A Lot’s “Spree For All,” a shopping spree that sends the winner home with everything they can fit in their cart in 5 minutes. Enter to win at https://savealot.com/sweepstakes/spree/ between June 22, 2022, and July 10, 2022.Founded in 1977, Save A Lot is one of the largest discount grocery store chains in the U.S., with more than 850 stores in 32 states.
HOKA®, a division of Deckers Brands, launches a new global brand platform, FLY HUMAN FLY. As the brand’s most extensive globally integrated marketing campaign to date, HOKA will extend an invitation to runners of all abilities to experience a place of joy, optimism, and limitless possibilities. FLY HUMAN FLY will act as a catalyst to encourage consumers to meet HOKA at the starting line and take flight to new heights – together. The campaign will be amplified globally across owned media, digital platforms, and out-of-home. The FLY HUMAN FLY campaign introduces – Pursuit – HOKA’s anthem film. The 60-second spot establishes HOKA’s belief in the transcendent power of movement, in this case, a run. Fueled by HOKA, Pursuit features heroes entering a magical world filled with joy, optimism, and superhuman possibility. With brand, product, and human stories, HOKA’s strategic approach and marketing investments will meet consumers at every step in their journey. The FLY HUMAN FLY campaign will introduce a strong visual language, utilizing the bold colors HOKA is known for in its product offerings and elevate the iconic HOKA bird logo – creating synergies across campaign elements and driving brand recognition. Big, bold ideas will come to life through distinct new creative, a HOKA website refresh, new product innovations, experiential events at HOKA retail stores, and ongoing integrated marketing stories. HOKA is promoting the ad campaign with an extensive global rollout plan, including out of home assets in key global cities, digital, and national video spots on connected TV platforms. The launch further solidifies the brand’s position as a pioneer in the performance category and will be complemented by an ancillary marketing campaign. Amplifying HOKA’s message of FLY HUMAN FLY, HOKA is partnering with Achilles International, a nonprofit which transforms the lives of people with disabilities through athletic programs and social connection.