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Dick’s Sporting Goods, Joe Biden, AMC Entertainment, Connecticut Tourism, Choice Hotels, Ocean Spray, Chef Merito…. and more Sales Leads.

For prior Sales Leads editions, click here.

  • Dick’s Sporting Goods

Dick’s Sporting Goods, Inc. is  expanding the global footprint by store expansion efforts. To this end, the company announced two types of concept stores —OVERTIME by DICK’S Sporting Goods and DICK’S Sporting Goods Warehouse. This move is in sync with its plans to expand outlet and clearance stores in a bid to offer popular athletic brands at discounted prices. Last year, the company had opened three clearance centers in Utica, MI; Spartanburg, SC; and Racine, WI. The current store openings will bring the total number of outlet and clearance stores to 11 in nine different states. The first concept store type, OVERTIME, will offer a wide range of apparel, footwear and equipment products from well-known brands, including Nike NKE, Adidas ADDYY and Under Armour UAA at up to 75% discount. The company is working on keeping inventory fresh for customers at these stores. It also noted that new markdowns will be added throughout the year. Further, two OVERTIME stores in Connecticut and Maryland will started operating last wednesday, while the one in Pennsylvania will be open from Jun 24. Speaking of the second concept store, the company will open DICK’S Sporting Goods Warehouse at five locations. Customers will be offered upto 90% off on popular footwear and apparel brands. Such warehouses will also come with temporary pop-up-style shopping experience for the next six months. These warehouses are now open in Avon, IN; St. Peters, MO; North Olmstead, OH; South Hills, PA; and Brookfield, WI.

  • Joe Biden

Joe Biden - Ad CampaignJoe Biden is launching a US $15 million ad campaign featuring digital, radio, and print ads in Michigan, Pennsylvania, Wisconsin, Florida, Arizona, and North Carolina. In two different clips, Biden speaks about racial injustice and the middle class. The campaign includes US $1 million in Spanish-language ads in Florida and Arizona.

 

 

  • Choice Hotels

Choice Hotels International has unveiled a new, multichannel national advertising campaign. “Many travelers are looking to reconnect with family and friends, get outdoors and enjoy our nation’s beautiful national parks, rivers, lakes and beaches, and explore other local attractions,” said Patrick Pacious, president and CEO of Choice Hotels. “We also know they are looking for hotel brands they know and trust as they get back on the road, and Choice’s new ad campaign reminds our guests that we’re ready when they are to welcome them with a wide variety of hotel options.” The campaign celebrates the return to travel, featuring unique scenery, landscapes, architecture and other familiar destinations across the U.S., seen from the perspective of travelers on a road trip. The ads, created by Choice’s creative agency-of-record, McKinney, will air across national markets and a range of digital channels. The campaign also will encourage travelers to share their road trip adventures using the hashtag #OnTheRoadAgain across social media. “We know many people are looking to take shorter trips, often closer to home, as they return to travel,” said Robert McDowell, Choice’s chief commercial officer. “Our ads intentionally spotlight drive-to destinations where guests can reconnect with family and friends at one of our nearly 6,000 hotels across the country.”

  • AMC Entertainment

AMCAMC Entertainment, the biggest chain of U.S. movie theaters, will open the bulk of its venues — 450 — on July 15, hoping to grab what remains of the big box-office revenue-producing summer blockbuster film season. A week after that opening, on July 24, AMC’s remaining 150 theaters will open. This will be in time for Walt Disney’s big “Mulan” release (July 24) followed by Warner Bros.’ highly touted summer film “Tenet” a week later (July 31).

  • Ocean Spray

Ocean Spray
Ocean Spray Cranberries, Inc. (PRNewsfoto/Ocean Spray Cranberries, Inc.)

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, unveiled its newest marketing campaign “Ocean Spray X Nature,” highlighting the brand’s commitment to sustainable processes and regenerative agriculture. Developed with Energy BBDO, the TV spots and accompanying digital creative take a unique spin on the idea of a buzzy fashion collaboration and apply it to farming practices that have existed at Ocean Spray for decades. The creative features elements of nature including bees, soil, sun, and water, which show how Ocean Spray farmers work with each element individually and together to benefit the entire farm’s ecosystem. “Collaborations between brands have become common place and as we looked at our 2020 campaign ahead of our 90th Harvest, we were inspired by the true meaning of collaboration,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. Creative launched across TV and digital starting June 15th, 2020, with a heavy focus around summer and celebrating nature.

 

JOIN PORTADA’S VIRTUAL KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new virtual networking solutions involving the decision makers of the above campaigns and dozens of other brand marketing decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • U.S. Army Mid-Atlantic Recruiting Battalion

BRAINBOX Immersive Marketing (BBIM) has partnered with the U.S. Army Mid-Atlantic Recruiting Battalion in support of the Army’s National Hiring Days initiative. BBIM has developed a social media-based quiz for potential Army candidates called ‘Find Your Warrior’ and, based on the individual’s answers, the Army position that best suits them will be calculated. Once users determine their result from the quiz, they will have the ability to share their results with friends on social media. The campaign which continues through the end of National Hiring Days on July 2nd, will direct individuals to visit www.goarmy.com/hiringdays to see if they meet the qualifications, learn about job opportunities and associated hiring incentives, and connect with a recruiter in their area.

  • Connecticut Tourism

The Connecticut Department of Economic and Community Development (DECD) and its Office of Tourism (COT) announced a new US $1.2 million marketing campaign to help reinvigorate revenues for the thousands of tourism businesses across the state impacted by temporary closures driven by the COVID-19 pandemic. This multi-media campaign is begining this week (June 22( and extend through Labor Day. Through a unifying campaign theme, “So Good to See You, Connecticut,” it will encourage both Connecticut residents and likely travelers from nearby states to explore all Connecticut has to offer through fresh eyes. That messaging will be delivered through an integrated array of marketing tactics, including: robust paid social media campaigns across Facebook, Instagram, Snapchat and Pinterest new content on CTvisit.com, the state’s official tourism website, paid search marketing and content seeding programs, a new video series showcasing how tourism businesses have adapted their operations to optimize visitors’ safety as well as enhance their experience a new TV campaign that will run in-state as well as on streaming TV in proximity states beginning in July.

  • Chef Merito

Chef MeritoSensis, an integrated cross-cultural marketing agency, has been selected as agency of record to create a comprehensive marketing campaign for the Chef Merito brand of spices, seasonings, batters, breadings and marinades. Los Angeles-based Chef Merito hired Sensis to drive brand awareness, product trials, and in-store sales among the growing Hispanic market in California. The agency will create a strategic framework for a comprehensive campaign that includes creative development, media planning and buying across all channels, including digital, social media, earned media and content creation.

  • CMI/Compass wins new account in the Pharmaceutical Space

CMI/Compas, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced it has been named consumer and professional agency of record by a new company in the pharmaceutical space. The assignment includes launching the company’s first products, which include a drug with indications in women’s health and in prostate cancer.

Marina Fillipelli, Keith Cartwright, Cris Munoz, Rob Davis Portada is here to tell you about it. Check out last week’s Changing Places here.

Marina Fillipelli, CEO at Orci

Agencia OrciMarina Filippelli has been promoted to CEO at Los Angeles-based agency Orci, succeeding Andrew Orci who has held the position since 2011. He will assume the position of chairman of the board. His parents Hector and Norma Orci founded the agency in 1986. Filippelli was doing double duty at the agency as both Chief Operating Officer and director of client services prior to the promotion. She joined the agency in 2013 after serving as group account director at Heat.  Orci clients include include Stella Artois, Chevron ExtraMile among others.

Rob Davis

Local media-buying specialist Novus Media LLC has launched a new business unit — Novus Next — to focus on geospatial, multichannel media planning and buying.  The new unit is being led by Rob Davis, president local media and Chief Marketing Officer, who joined Novus Media in 2018 after more than 25 years in various leadership roles at Starcom. Novus Media, founded in 1987, originally called Novus Print Media, become ne of the largest print buyers in North America. In recent years, it has added multichannel media to its client solutions. Now, Novus Next has been created as a standalone business unit to focus on the agency’s rapidly growing multichannel discipline.

Keith Cartwright

Keith Cartwright
Keith Cartwright, principal of Cartwright

Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a new agency designed to work with brands who want a more direct relationship with agency leadership, and seek a creative product built to stand out in today’s attention crazed economy. CARTWRIGHT is launching with backing from WPP and will work in partnership with global creative network, Grey Group. The new model agency will tap into Grey’s international network of talent and resources to provide fully integrated and curated capabilities to clients around the world. “My goal in structuring our agency this way allows us to maintain the highest level of client interaction and partnership,” says Cartwright, “While giving us the ability to pull unlimited resources and scale globally as needed.”  Among the marketers the start-up is already working with are P&G, Facebook and LVMH Brand Loro Piana.

 

Cris Munoz

Entravision Communications announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales. Mr. Munoz will oversee Entravision’s national spot television, national spot radio, network radio and national digital audio platforms. This appointment is effective as of June 1, 2020. “Chris is an experienced and accomplished executive in the media space and we are pleased to have him join the Entravision team and lead our national sales efforts. He is a proven strategic leader, a passionate advocate for Hispanic media, and possesses extensive client, industry and agency relationships. We look forward to his leadership as we continue to connect advertisers with our dynamic audiences,” said Karl Meyer, Chief Revenue Officer, Entravision.

 

Republican Voters Against Trump, Dollar General, Five Below, Dollar Tree, Family Dollar, E. & J. Gallery Winery… …. and more Sales Leads.

For prior Sales Leads editions, click here.

  • Republican Voters Against Trump

A new project to encourage Republicans to support former Vice President Joe Biden over President Donald Trump has launched a $10 million ad campaign targeting GOP-leaning voters in top swing states. The initiative, called Republican Voters Against Trump, has produced multiple ads featuring disaffected GOP voters who say they are not voting for Trump. Many of these testimonials are recorded on smartphones and include voters who have voted for Republican candidates, some of whom voted for Trump in 2016.
“I voted for Donald Trump in 2016, but I won’t vote for him again,” says Jay, a Pennsylvania voter who recorded one of nearly 100 videos featured on the project’s website. Some of the testimonials will be featured in the ads. The ads will initially target specific voters in the swing states of Michigan, Pennsylvania, Florida, Wisconsin, North Carolina, and Arizona, primarily through digital ads. Some television ads have also been produced and will air in those states. Others involved in the project are Bill Kristol, the former Weekly Standard editor and a prominent Never Trump commentator; and Tim Miller, a one-time adviser to former Florida Gov. Jeb Bush’s 2016 presidential campaign. Their group, Defending Democracy Together, has also backed an initiative called Republicans for the Rule of Law, which has purchased TV and digital ads to push congressional Republicans to seek more information on the Ukraine investigation that led to Trump’s impeachment last year.

  • Discount Retailers: Dollar General, Five Below, Dollar Tree, Family Dollar

At least a dozen major brands have plans to grow their footprints — some by hundreds of stores — this year and into the decade to come. Bisnow/Dees Stribling Stan Johnson Co.’s National Tenant Expansion trend report released last week shows some major brands with ongoing growth strategies over the next one to 10 years are those that fall in staple categories like discount retail, convenience, and arts and crafts.  Dollar The discount retail segment is showing signs of confidence even during recession fears. In just the first quarter, Dollar General opened 250 stores, remodeled 481 locations and relocated 17 units, according to recent company earnings. The retailer plans to open a total of 1,000 stores this year. Dollar General has been lauded for its solid sales and for having a platform poised for growth even after the pandemic ends. Discount retailer Five Below operates 900 stores and plans to eventually reach 2,000 stores .Of those, 150 are expected to open in 2020. Dollar Tree and Family Dollar reportedly each have plans for 300 new stores in the future, while Burlington is expected to grow its footprint by 1,000 locations, with 51 to 54 slated for opening this year.

  • CPG: Maverick Snacks, HighKey, Goodfish

If you’re going to launch new CPG products while people are hunkered down at home, cereals and snacks would be at the top of the list—given the shift in breakfast routines and the desire for comfort foods. So it was for Mavericks Snacks cookies and crackers, HighKey protein cereals, and Goodfish salmon skins. All three debuted in March and April, when most established CPG brands were preoccupied with keeping retailers’ shelves stocked and were less focused on rolling out product innovations. In April, Mavericks Snacks—aimed at “natural born snackers” ages four to 11—made its debut at Whole Foods nationwide. The brand’s attributes include peanut-free, non-GMO ingredients, low sugar and whole grain.

  • E. & J. Gallo Winery

E & J Gallo Winery
E. & J. Gallo Winery Logo (PRNewsFoto/E. & J. Gallo Winery)

UM, the marketing and media agency network of IPG Mediabrands, announced it has been named media Agency of Record for E. & J. Gallo Winery (Gallo), the world’s largest family-owned winery. UM will take on strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo’s wine and spirits portfolio, including the #1 selling wine brand, Barefoot Cellars, as well as key brands including Apothic, Dark Horse, La Marca and New Amsterdam Vodka and Gin. “Critical drivers in winning our business were UM’s investments in technology and data,” said Stephanie Gallo, Chief Marketing Officer, Gallo. “We looked for a partner who shares our ambition to accelerate data-driven plans, that will allow our brands to connect with consumers and prospects across all consumer journeys.” Gallo joins several brands that have recently appointed UM media Agency of Record in North America including Shinola®, CVS Health-Aetna, Levi Strauss & Co. and Energizer brands, Armor All® and Rayovac®.

  • Energizer

EnergizerUM also announced it has been named global media Agency of Record for Energizer Holdings, Inc., the world’s leading manufacturer of batteries, portable lighting and automotive care products. UM was first awarded Energizer’s North America media planning and buying duties in February 2019. In late 2019, Energizer appointed UM U.S. media duties for its growing portfolio of brands, including Armor All, the nation’s #1 brand for automotive appearance products, and battery and lights brand, Rayovac. Under its expanded global scope, UM will take on all strategy, planning, buying, research, and data and analytics media duties for Energizer’s entire global portfolio of Batteries, Lights and Auto Care brands.

 

JOIN PORTADA’S VIRTUAL KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new virtual networking solutions involving the decision makers of the above campaigns and dozens of other brand marketing decision makers, please contact Sales Director David Karp at David@portada-online.com.

 

  • Delta Faucet

Delta-FaucetDelta Faucet, a company that delivers stylish faucets, shower heads and other kitchen and bathroom accessories, has selected Kansas City-based Barkley as Delta brand’s lead agency after a competitive review. Barkley’s duties includes media planning and buying, production, public relations, and social content strategy and creation. “Choosing Barkley was a unanimous decision. There were many factors, but the biggest criteria was the chemistry of the team and how each person at Barkley took a strategic view of the big picture and worked together,” stated Susan Fisher, Vice President of Brand Innovation & Growth at Delta Faucet Company.

  • Sony-Universal Postpone Movie Releases to 2021

With no theaters open due to COVID-19, studios have been postponing the debuts of their latest movies. For example, Sony just moved the remaining slate of 2020 movie releases to 2021, and Universal also pushed back the release of Fast & the Furious 9.

  • Costa Cruises

Costa Cruises is launching its new advertising campaign “The Holiday We Miss” online in its six main European markets: Italy, France, Spain, Germany, Austria and Switzerland. The campaign will be a trip down memory lane not only for cruisers, the company said. For the general public, it ties in with Costa’s former “The Holiday You’re Missing” campaign. “Those commercials wittily portrayed the difficulty of readjusting to the daily grind after a vacation on a Costa ship,” Costa said, in a statement. “The new campaign again hinges on the concept of “missing” a holiday, this being more topical than ever at the moment, but develops and adapts the idea, turning it into a message of recovery and optimism for cruising and tourism as a whole, which came to a standstill in March.” “As a major brand in tourism we decided that our new campaign, which is also a communication platform, should be an upbeat message about revival of the industry and that it should be conveyed very positively with the involvement of the Company’s key stakeholders: our guests. It’s a way of sharing those special feelings that they have experienced together with us and that we’re all looking forward to enjoying again,” said Francesco Muglia, vice president of global marketing.

 

Marco Nobili, Michael Zacarias, Jose Sancho…. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.

 

Marco Nobili

ViacomCBSViacomCBS Networks Americas announced that Marco Nobili was named Senior Vice President of Strategy and Emerging Business. In this newly created role, Nobili will be responsible for driving the emerging strategy for the Americas across its products, platforms, and commercial lines of business. In addition, Nobili will lead the OTT strategy and execution of ViacomCBS Network America’s key streaming properties in the free and paid space—Pluto TV, Noggin and Paramount+, aligned and fully in sync with the global ViacomCBS Networks International strategy. He will also oversee the Business Intelligence areas, including research and analytical functions for all entertainment programming, streaming and data operations. Nobili will report to JC Acosta, President, ViacomCBS Networks Americas and will be based in Mexico City, Mexico.Networks Americas.” Nobili joins ViacomCBS from Netflix, where he was Director of Product Innovation & Originals Launch Strategy in Spain and Latin America. In this capacity, he identified long-term opportunities and oversaw the launch strategy for new content. Prior to joining Netflix, Nobili held several critical positions at Amazon, including Regional Manager for Amazon Prime Video, where he launched and oversaw the market strategy for Prime Video in Mexico and Spanish-speaking Latin America. He also held the position of Marketing and Product Management Lead for Marketplace.

New Marketing VP at Ferrero

Michael ZachariasMichael Zacharias has joined Ferrero USA as vice president, trade marketing and category management.In this new role, Zacharias will lead trade marketing, category management and shopper marketing for Ferrero’s portfolio, which includes Nutella, Kinder, Tic Tac, Ferrero Rocher, Crunch, Baby Ruth and Butterfinger. Zacharias will report to James Klein, Ferrero chief customer officer, Ferrero USA. Zacharias joins Ferrero from American brewing company Anheuser-Busch, where he spent the entirety of his career. Most recently, he served as vice president of sales for the company’s northeast region. In his role, Zacharias was responsible for the full profit and loss center of the Northeast Business Unit, including strategic planning, human resources, sales and marketing, business development and customer satisfaction.

 

And More Changing Places

Jose SanchoDAVID Miami announced the hiring of Jose Sancho as their newest Associate Creative Director, effective May 14. Sancho will soon join DAVID’s Miami office from Madrid where he’ll be teaming with Curtis Caja, an award winning ACD, who was responsible for the Cannes Grand Prix winner “Burning Stores”.One of the most awarded creatives in Spain, Sancho has worked on national and global accounts for brands like Burger King, Renault, Unilever (Cornetto, Magnum, Funny Feet) and Rexona, among others. During his six-year stint at LOLA MullenLowe in Madrid, he was known for award-sweeping campaigns including the ‘Scary Clown’ campaign for Burger King and ‘The Hidden Flag’. He’s been awarded at many major industry festivals including Cannes, D&AD, Clios, The One Show, Andys, Effies, and more.

 

 

 

 

 

 

 

 

 

 

YouTube is the leading platform for esports videos on demand (VOD), according to 2019 data provided by Stream Hatchet. Meanwhile, Facebook is the number one go-to platform for users consuming mobile streaming. This monthly esports data column provides a quick update of the most important esports consumption behavior, particularly as is relates to streaming.

For prior esports updates, click here.

The most relevant findings of Stream Hatchet‘s 2019 Game Streaming Report

  • In terms of VOD, YouTube has shown to be the most relevant platform. “As the ‘streaming wars’ heat up, they have the opportunity to be the one-stop-shop for all video gaming content,” the study states.
  • Facebook seems to also have found a strong footing in the esports streaming market. The social media platform has taken over the mobile streaming audience while leaving the fight over the same viewers on PC to Twitch, YouTube and Mixer.
  • Still, Twitch continues to be the platform that gets the highest amount of hours watched. The Amazon owned streaming platform has a share of more than 70% of the total Western streaming market.
YouTube VOD
Photo via Stream Hatchet.

Top Games

      • For a long time now, Fortnite has been the most dominant game for streamers in the market. This game seems to have created a very loyal following audience similar to popular titles like CS:GO and League of Legends.
      • Not to far from there, League of Legends has managed to maintain a consistent viewership throughout the year in terms of casual, league and tournament viewership. This continues to show that this title has incredible longevity and tailwinds behind it.
        2019 was a very successful year for the game with record-setting World Championship in terms of viewership. And with interest in the game increasing with Riot Games’ announcement of the release of new games related to the League of Legends universe on the game’s tenth anniversary,” stated Yoshio Osaki, President / CEO at IDGConsulting.
      • Both games have found their strengths and manage to keep exploiting them. League of Legends consistently puts on high-quality tournaments and competitions that keep the game popular in the community while Fortnite has created a game that allows streamers to be content creators which adds a viral element to the game.

 

Fox Buys Streaming Service Tubi for US$440 M, Diageo Names PHD Global Media AOR & More Sales Leads

For prior Sales Leads editions, click here.

  • Fox Buys Streaming Service Tubi 

Fox BuysFox buys streaming service Tubi with a focus on bringing sports and news to subscribers, not original content. Fox Corp. has agreed to buy Free Ad-Supported Streaming Service Tubi  for about US$440 million in cash. FOX said it plans to continue to run Tubi as an independent service anchored by its consumer offering of licensed entertainment content. Tubi Founder and CEO Farhad Massoudi will continue to head Tubi. FOX, which expects to close the Tubi transaction before June 30, 2020, will finance the Tubi acquisition principally with the net proceeds from the completed sale of its stake in Roku Inc. Tubi, which is currently available on more than 25 digital platforms in the United States, features over 20,000 titles and 56,000 hours of film and episodic television programming from over 250 content partners, including many of the major studios. Fox , which is separate from 21st Century Fox (the part of the company Disney acquired in 2019 for $73 billion), doesn’t have its own popular streaming platform.The move brings more than 20,000 movies and shows to the platform. The acquisition of Tubi underscores the company’s “long-term strategic initiatives to broaden and enhance FOX’s direct-to-consumer digital reach and engagement,” the company said.“Tubi will immediately expand our direct-to-consumer audience and capabilities and will provide our advertising partners with more opportunities to reach audiences at scale,” Executive Chairman and CEO of FOX Corporation Lachlan Murdoch said.

  • Diageo 

Diageo, one of the world’s largest producers of spirits and beers, has appointed PHD (with support from parent Omnicom Media Group) as its´ global media AOR following a formal review that began last summer. According to a brand statement, the appointment encompasses both planning and buying and draws on top talent and leadership from across Omnicom Media Group. Diageo spent over US$2 billion on marketing its fiscal year 2019, according to its most recent annual report. 

  • Domino’s®

Domino’s, one of  the largest pizza company in the world based on global retail sales, and its franchisees are working hard to serve local communities and provide reliable, hot pizza to everyone looking for a meal. Staffing is critical at times like this. Open store positions generally include delivery experts, pizza makers, customer service representatives, managers and assistant managers. Domino’s U.S supply chain centers are also hiring Class A CDL drivers.“Our corporate and franchise stores want to make sure they’re not only feeding people, but also providing opportunity to those looking for work at this time, especially those in the heavily-impacted restaurant industry,” said Richard Allison, Domino’s chief executive officer.Those who are interested in applying for a position should visit jobs.dominos.com.As always, for ordering, customers can either use the website (dominos.com); Domino’s ordering apps for iPad®, iPhone® and Android; or Domino’s AnyWare ordering through Google Home, Alexa, Slack, and Facebook Messenger.

  • Marriott

Marriott International Inc., the world’s largest hotel company with nearly 1.4 million rooms worldwide, said it is starting to furlough what it expects will be tens of thousands of employees as it ramps up hotel closings across the globe.The company MAR, +4.68% began shutting down some of its managed properties last week, a Marriott spokeswoman said. The employees at these properties won’t be paid while on furlough, but the bulk will continue to receive health-care benefits that are ultimately paid by the hotel owner, she added, which for the vast majority of the brand’s properties isn’t Marriott. Marriott is also trimming staff through furloughs at properties that are still operating.Shares of Marriott were down nearly 13% late Tuesday.The staff reductions include everyone from general managers to housekeepers. The Marriott spokeswoman said there has been no layoffs or furloughs at the corporate level but those are “under discussion.”Marriott said it expected to bring back as many of the furloughed employees as possible when the novel coronavirus is contained and business returns. In the U.S., about 130,000 employees are on the Marriott payroll, the company said.

  • Darden

The coronavirus outbreak is hitting the casual dining segment particularly hard, as evidenced by Darden Restaurants‘ Q3 2020 earnings call, Restaurant Dive reports. In response to these sales trends, Darden has halted new construction, suspended quarterly dividends, reduced capital spending and withdrawn its financial guidance for 2020. CEO Gene Lee is also waiving his salary.Darden’s shares fell 59.6%, marking the steepest drop among these companies.As the country’s largest casual dining company, how this company performs during the pandemic is likely how the entire casual dining segment will go.Casual dining faces a unique challenge in that a majority of its business is dine-in, which is a challenging model to maintain as Americans are given a social distancing directive to slow the spread of the virus.Darden has added a limited carryout menu and is offering limited or no-contact curbside pickup. In states where dining is still available, the company is “practicing social distancing in our seating configurations.” Darden has been reluctant to partner with third-party delivery companies because of profit dilution and lack of customer connection, The Wall Street Journal reports. Prior to the outbreak, Darden’s off-premise business was growing about 20% versus last year. That number should continue to increase as the company changes its operating model to survive.

  • QUIBI, HBO MAX AND PEACOCK

Quibi, HBO Max and Peacock, new OTTs soon to launch, confirmed that they will keep the originally stipulated release dates despite the impacts that Covid-19 (Coronavirus) is making on the industry globally, NextTVLatAm has reported. A Quibi spokesperson said that ‘our plans for the app launch have not changed’, and confirmed that the Quibi app will launch on April 6th. The website also reports an individual familiar with WarnerMedia’s plans for HBO Max, who said that ‘all systems are still go to launch in late May’. The source said the company is adjusting to how ‘we do that effectively’, and that the plan could potentially shift based on future events. Apart from that, although did not give details about their plan for Peacock, NBCUniversal’s OTT is set to launch April 15th.HBO Max reported last year during an event in the US that will focus on the OTT expansion in that country,  initially prioritizing Latin America and Europe. In the case of Peacock, once launched in the US for Comcast Xfinity TV customers, it will arrive on July 15th in the rest of the country. Quibi  has confirmed its launch in the US for April 6th, without giving details of an expansion to other regions.

The COVID-19 pandemic has started to affect consumer behavior and confidence.Therefore, this week we have prepared a roundup of coronavirus insights. A summary of the most relevant consumer behavior research. If you’re trying to keep up with the latest happenings, this is your one-stop-shop. Check out the previous consumer insights roundup here.

 

Coronavirus Insights

  • According to recent data by Morning Consult, consumer confidence has drastically fallen in the U.S., Japan, Germany, the U.K., and France. The Morning Consult ICS (Index of Consumer Sentiment) in the U.S. is 108.99 as of March 13, decreasing 0.9% from the day prior and down 4.63% since January 1. This represents the largest single-day drop in over two years. “Consumer confidence drives more than two-thirds of activity in the largest economy, so it can have sweeping effects across sectors,” reports Morning Consult.

 

Online Shopping Behavior

  • Predictive retail analytics platform Quantum Metric has published research about the effect of the new coronavirus on e-commerce in the U.S. Online retailers have reportedly experienced a 52% growth rate in online spending during the fifth-eighth weeks of 2020, compared to the same weeks of 2019. These weeks span Jan. 27 – Feb. 23, 2020, the period when the virus started spreading rapidly from Asia.  In addition, online conversion rates rose 8.8% year-over-year during those same weeks in 2020.

 

  • According to Adobe Analytics‘, which tracks sales of 80 of the top 100 online retailers in the U.S., online sales of items like hand sanitizers, gloves, masks and anti-bacterial sprays soared 817% in January and February compared to the previous year. Consumers are also buying more drugs and non-perishable items: sales of cold, cough and flu products went up 198%, pain relievers jumped 152%, toilet paper grew 186% and non-perishable goods such as canned goods went up 69%, all compared to the same period last year. The same is happening in physical stores; for instance, Walmart will be reducing open hours to be able to restock.

 

General Attitudes and Spending

 

  • Internet media company Travelzoo has conducted a survey among U.S. consumers to learn about their travel intentions. Among the survey’s main findings, Travelzoo announced that astute travelers are still eager to travel both internationally and within the U.S. In spite of current concerns, many of them recognize now is the time to take advantage of remarkable travel deals. In fact, 44% of respondents stated the coronavirus hasn’t changed their interest in international travel. However, 36% of respondents said the coronavirus has impacted their planned international travel. Among those participants,  59% are considering selecting an alternate destination, postponing the trip or canceling the trip.

 

  • Seattle-based payments processing company Gravity Payments notes there has been a dramatic drop in spending around Washington in the past three weeks. “Just this week we started analyzing the data and found an overall 10% drop in business in Washington State (concentrated in the Seattle metro area),” writes Brooke Carey, a company spokesperson. The largest drops have been in hotel spending (down 56%), movie theaters (46% down), liquor stores (-31%) and restaurants (-29%.)

 

  • GlobalWebIndex has shared recent coronavirus insights. Currently, only 20% of survey respondents are concerned about the impact it will have on their personal finances (dropping to 12% among Gen Zs). Almost 90% of Gen Zs have made changes to their daily routine, dropping to 75% among baby boomers. Some 40% are reading the news more frequently in order to stay up-to-date, compared to just over 25% checking social media more frequently. Increased news checking is fairly consistent across generations, while checking social media more frequently drops dramatically among baby boomers. A quarter say they’re now shopping more online in light of the virus. Millennials (39%) are much more likely than any other generation to say this, followed by Gen Xers (29%). Higher-income individuals are also significantly more likely than lower earners to say this (48% vs. 15%, respectively).Check out: How will coronavirus impact marketing? 

Mazda’s CMO has resigned, UPS has named a female CEO, and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.

 

Mazda’s CMO Resigns

Mazda‘s CMO of North American Operations Dino Bernacchi has resigned effective March 20. While the company looks for a permanent replacement, Brad Audet, leader of Garage Team (Mazda’s bespoke agency), will lead the marketing team. Bernacchi became Mazda’s CMO of North America in 2017 after almost eight years as Harley-Davidson’s Marketing Director.

 

 

 

UPS Has Named a Female CEO

United Parcel Service Inc. has announced the appointment of former Home Depot CFO Carol Tomé as new CEO, effective June 1. She will replace 46-year UPS-veteran David Abney, who will remain as Executive Chairman of the Board until his retirement from the UPS Board on September 30. Mr. Abney will remain as a special consultant through the remainder of 2020 to help ensure a smooth transition through the peak season of the business.

 

 

 

And More Changing Places

Jimmy John’s has announced that Darin Dugan is the company’s new CMO. Dugan will oversee brand marketing and planning, menu and new product development, advertising and digital. He will report directly to Jimmy John’s Brand President James North. Dugan previously served as VP of marketing for Sonic Drive-In, also part of the Inspire Brands portfolio.

 

 

 

The Interactive Advertising Bureau has named David Cohen as President, a position held by Patrick Dolan since 2017. Dolan’s departure was announced in December. Cohen joins the IAB from MAGNA North America, where he held the title of President until July. He will report directly to IAB CEO Randall Rothenberg.

 

 

 

 

vBrian Lesser, CEO of AT&T’s advertising technology unit Xandr, is stepping down from the role. Lesser first joined AT&T in 2017 and was previously CEO of GroupM North America. Lesser also founded Xaxis, an ad technology company. Kirk McDonald will take the role of interim CEO of Xandr.

 

 

 

SKECHERS Latin America New Subsidiary, Cinepolis Expands in MX and More Sales Leads LatAm

For prior Sales Leads LatAm editions, click here.

  • SKECHERS

SKECHERS Latin America New Subsidiary. SKECHERS USA, a global leader in the lifestyle and performance footwear industry, announced that the Company is transitioning its business in Latin America from a third-party distributor to a wholly-owned subsidiary, SKECHERS Latin America LLC.The subsidiary will oversee more than 30 countries in the region, including the four key markets of Panama, Peru, Colombia, and Costa Rica.Additional regions under the new subsidiary include Guatemala, El Salvador, Honduras, Nicaragua, the Caribbean, and Ecuador, according to Businesswire.Based in Panama City, Panama, SKECHERS Latin America LLC will oversee the Company’s business.

  • Cinépolis

Global cinema chain Cinépolis will build 200 movie theatres in Mexico with the aim of expanding its´offer in the country and promote culture and entertainment. Most of these movie theatres will be built and opened in areas with less than 100 thousand inhabitants,  to promote investments and bring the entertainment that Cinépolis operates to areas where there is none today.

 

  • Top Brands International

Panama’s Top Brands International expands retail footprint in Latin America with Paraguay Airport contract. The company has revealed plans for a new 2000 sq m duty-free store at Asunción’s Silvio Pettirossi International Airport Paraguay that will be open by mid 2020.“Paraguay is going to be an airport hub for the region. We will see a big mix of customers – passengers travelling from all the region’s big origin markets of Brazil, Argentina, Chile and Uruguay,” Danny Yohoros, President of Top Brands International told DFNI.Yohoros confirmed the multiple category retail offer should be open by mid-2020. “It’s our most important project for the year, meanwhile we are always looking at expansion opportunities, especially for our market of Latin America and the Caribbean.”

  • Citizen Watch America

Citizen Watch America has announced their participation in the celebration of March Is Me Month to align with International Women’s Day on March 8th 2020. Created by the Women’s Jewelry Association (WJA) this initiative will be supported by many of the biggest names in jewelry and watch manufacturing and retail. March is Me Month will launch on March 1st, 2020 with the goal of empowering women to celebrate herself. As many women today are wanting to recognize their own personal and professional milestones, she is encouraged to visit a retail jeweler or go online and treat herself to a piece of jewelry or watch – just because she deserves it.During March is Me Month, Citizen Watch America will be supporting its retailers with advertising initiatives and a social media campaign. Citizen will be offering 15% discount sitewide during International Women’s Day weekend (March 6th – 9th) on their respective websites to promote self-purchase. Bulova will also be offering a 15% discount sitewide on March 12th – 15th.Citizen Watch America represents the sales and marketing for Citizen Group within the U.S., Caribbean and Latin American markets. The brands included within Citizen Watch America are Citizen, Bulova, and Frederique Constant.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

  • Rent Yuh Ride™

The emerging peer-to-peer car rental sector is projected to grow at 10% annually, but despite the Caribbean being one of the world’s most attractive travel destinations; it has yet to be touched by this sector – until now. The Caribbean’s first peer-to-peer car rental platform, Rent Yuh Ride (RYR), launched this week and will connect thousands of travelers to private car owners to facilitate car renting in a way that “is efficient, affordable and safe.”  RYR promises a platform that will enable seamless transactions while also rewarding users with travel credits and incentivized bonuses.Uniquely led by a team of black women, RYR’s operations will be out of Kingston, Jamaica. Eventually, operations will expand across the Caribbean – frequented by over 22M travelers annually.

Century 21 Abandonment Campaign, Dos Equis Beer Gets Ready for Cinco de Mayo & More Sales Leads

For prior Sales Leads editions, click here.

  • Century 21 

Century 21 AbandonmentCentury 21 abandonment campaign releasing next week. Century 21 is releasing its latest campaing around the theme of abandonment, which showcases a challenge home buyers and sellers experience while working with some real estate agents, Mediapost resports. The campaign, a MullenLowe´s effort, debuts March 3 and includes social, digital, and three 30-second TV spots: “Balloon”, Cave” and a 3rd spot. “The ‘Abandonment’ campaign captures what it feels like when clients settle for anyone less than a Century 21 agent,” Cara Whitley, CMO, Century 21 Real Estate LLC, says in a release. Media buy includes Disney Media Networks, including ESPN, ESPN 2, ABC, and “Good Morning America”’s “Strahan Sara & Keke,” followed by elements of the campaign airing on National Geographic later throughout the year. Karim Amadeo,Manager, Multicultural & Growth Markets Realogy Holdings Corp. & CENTURY 21®️ , is a member of Portada´s Council System Brand Star Committee

  • Dos Equis 

Dos Equis Beer, a brand of White Plains, N.Y. -based Heineken USA,  announced its new Cinco de Mayo marketing campaign, featuring national television advertisements, media partnerships, and national sweepstakes including an exclusive Fiesta Kit and a grand prize trip to Mexico and Cancun. Dos Equis is partnering with Drizly and Touchtunes for marketing promotion activity from March through Cinco de Mayo. The effort includes TV spot and social media channels including Facebook and Instagram will also market Dos Equis to legal drinking age consumers. Beer drinkers are encouraged to upload a picture of themselves and three friends and qualify to win a trip for the group to Cancun, Mexico, including airfare and hotel accommodations. Cinco de Mayo is a top holiday selling period for beer and Dos Equis yields greater dollar lift versus other leading Mexican imports, according to Abasto.

  • Café Bustelo® 

Iconic espresso-style coffee brand Café Bustelo® launches the Café Bustelo® El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU). Since 2014, US$230,000 in college funds have been awarded to 46 Latino students nationwide through the partnership. The campaign generated more than 1,500 entries in 2018. In 2019, Café Bustelo® is doubling the total available scholarship funds by awarding US$100,000 to twenty students.Café Bustelo is encouraging Hispanic students to submit an essay in English or Spanish (800 words or less) describing how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree. Eligible U.S. students can apply for the opportunity to receive one of twenty US$5,000 scholarships by submitting their essay.Café Bustelo coffee is available at leading grocery retailers nationwide and online at JavaCabana.com.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

 

  • Discover

Discover, a direct bank and payments company, announced that Grey New York will serve as the company’s new creative agency of record, following a competitive review. Grey will be responsible for developing creative and strategic work across media and partnership platforms.Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America’s cash rewards pioneer, and offers private student loans, personal loans, home equity loans, checking and savings accounts and certificates of deposit through its direct banking business. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access locations.

Marketing and media moves at NFL, Meredith, and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.

 

Marketing and Media Moves

The NFL has hired Luis Martínez Wagner as its new Senior Director of Sales and Marketing, reported AdLatina. He previously led marketing at Hasbro Mexico, a company he first joined in 2012.

 

 

 

Meredith Corp has announced that General Electric veteran Jason Frierott will fill the role of Vice President as well as replace Joe Ceryanac as Chief Financial Officer. Frierott will take on his new role on March 9 and report to CEO Tom Harty.

 

 

Thomson Reuters Corp. has announced a number of management changes. Most importantly, former Nielsen Holdings PLC President and Chief Operating Officer Steve Hasker will take on the role of CEO and president. In addition, Mike Eastwood will fill the role of CFO. Both changes are effective March 15.

 

 

 

Automotive aftermarket company Driven Brands, which includes Maaco, Meineke Car Care Centers and Take 5 Oil Change, has named Summer Nunn as its first-ever female CMO. Nunn first arrived at Driven Brands five years ago. She most recently served as Marketing SVP for Take 5 Oil Change.

 

 

 

Teylez Perez is now Vice President of Marketing at Curacao. He first started at the company in 2008, but left in 2017 to fill leading marketing positions at Lionsgate and Hyphen-Studios.

 

 

 

 

Leonor Palao has started a new position as Vice President, Brand at J.P. Morgan Asset Management. She previously filled the role of Assistant Vice President, Brand Marketing and Advertising at OppenheimerFunds.

 

 

 

 

Telemundo 47 / WNJU announced the addition of journalist David Rodriguez to the station’s news team. Rodriguez will co-anchor the 5 PM weekday edition of “Noticiero 47 Telemundo” and also work as a general assignment reporter, regularly appearing on the 11 PM weekday newscasts.

 

 

 

 

Signet Jewelers Targets Hispanic millennials, Pepsi´s “Play Never Stops,” Tecate Celebrates Mexican-American Roots & More Sales Leads

For prior Sales Leads editions, click here.

  • Signet Jewelers

Signet Jewelers Targets Hispanic millennials. Signet Jewelers TargetsSignet Jewelers has released its first foreign-language advertising campaigns in the US market, targeting Hispanic millennials expected to marry in the coming years.The Spanish ads, which are for the jeweler’s Jared and Zales banners, premiered in the two weeks before Valentine’s Day, with the Jared ad continuing to run for an additional week. After the campaign ends, Signet will review the data and decide whether to bring the ads back later in the spring. The company focused on those two banners because their geographic location lends itself to a higher percentage of Hispanic customers, but there are plans to roll out additional ads across all banners.Signet plans to launch the campaign nationally on television and digital, including YouTube, video on demand, Telemundo, Univision and ESPN Deportes. The move is part of the company’s new customer-first focus, which it has been implementing over the past year and a half as part of its broader Path to Brilliance plan to realign the company with consumer demand.Hispanics comprise approximately 18% of the US population, and about 23% to 24% of millennialse.

  • Pepsi

Pepsi has launched its´ international marketing campaign #FORTHELOVEOFIT,” which brings together soccer superstars Lionel Messi, Paul Pogba, Mo Salah and Raheem Sterling in a 60-second spot duvved “Play Never Stops.” The athletes also participated behind-the-scenes in a #PepsiCanBalance challenge where they attempt to balance cans of the soda on tricky surfaces. They are encouraging influencers and followers to show off their own challenges on social media. The rollout is timed as the annual UEFA​ Champions League tournament, of which Pepsi is a sponsor. Directed by filmmaker and producer Henry Scholfield, the “Play Never Stops” spot features the Latin song “Presidente” sung by Ginette Claudette.The brand is releasing limited-edition packaging which features Paul Pogba, Raheem Sterling, Leo Messi, and Mohamed Salah across Pepsi and Pepsi Black/MAX cans.Selected cans will have a QR code on them for consumers to scan and interact with mini AR versions of Messi, Salah, Pogba, and Sterling. Consumers will be able to play a game of keepie-uppie (where players have to keep a football up in the air for as long as they can) with the mini AR versions of the football players, and share their scores to their Instagram Stories.The ad will run in more than 80 countries across outdoor and social media, which includes an augmented reality game on Facebook. In USA, the campaign will air on Univision, TUDN, Galavision, UniMas and Bleacher Report/Turner. Agency AMV BBDO was in charge of creative while media was handled by OMD.

  • Tecate

Mexican beer brand Tecate announced the launch of its new ‘Mexico is in Us‘ campaign.The ‘Mexico is in Us’ campaign officially launched on February 13th with the release of a 30-second video spot (Credentials), and will continue with a second 30-second spot, to be released today (Emotional). The campaign, created in partnership with Nómades, will run for 32 weeks on a mix of TV, radio, digital and social media platforms, with Spanish versions of each spot airing on Hispanic broadcast television, and Spanish and English versions running across digital, social and radio. The spots were filmed in Los Angeles, as well as in the brand’s namesake city of Tecate Baja California, Mexico.As part of the campaign, the brand has also shifted its focus toward more culturally relevant passion points that celebrate Tecate’s maverick spirit, and drive Mexican-American beer drinkers to live unapologetic lives on their own terms. Honing in on soccer and music, Tecate has invested in sponsorships and retail promotions that will bring the ‘Mexico is in Us’ campaign to life via immersive consumer experiences at key events throughout the year.The campaign will support Tecate’s USA portfolio, which includes the brand’s signature Tecate Original and Tecate Light products, as well as recent innovations, Tecate Titanium and Tecate Michelada.

  • Pabst Brewing Company

Pabst Brewing Company, holding company which contracts the brewing of over two dozen brands of beer and malt liquor, including its own flagship Pabst Blue Ribbon, has named Assembly as its media AOR following a review, Adweek reports. Assembly will handleintegrated media planning and buying, data and media strategy, audience strategy and performance strategy across the Pabst portfolio of brands.
Pabst’s brand portfolio includes Pacific Northwest staple Rainier, Texas brewing pioneer Lone Star, Stroh’s, Old Style, National Bohemian and the Not Your Father’s line.Pabst spent US$125,000 on measured media in the first nine months of 2019, according to Kantar Media.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

  • Dean Foods

Dairy Farmers of America (DFA) has submitted a US$425 million offer to buy most of bankrupt Dean Foods’ assets. If Dean Foods Company, America’s largest milk producer, accepts a rival bid, it has agreed to pay a breakup fee of US$15 million to DFA, according to court documents. if consummated, DFA will acquire 44 of the Company’s fluid and frozen facilities and the real estate, inventory, equipment, and all other assets necessary to operate such facilities (the “Stalking Horse Assets”).The deal includes the purchase of “44 of Dean’s facilities and associated direct store delivery system, as well as certain corporate and other assets and functions,” according to the DFA statement.

Agency Moves, Disney Channel out of a top marketer and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.

 

Agency Moves

Dentsu Aegis Network has promoted Michael Epstein to CEO of media brands and product, Dentsu Aegis Media. Epstein will now be accountable for the Carat, iProspect, Vizeum, dentsuX and Posterscope media brands. He will continue to report to Peter Huijboom, Global CEO, Dentsu Aegis Media.

 

 

 

WPP’s Wunderman Thompson has announced that Chairman Tamara Ingram is departing the company after 17 years, reported Ad Age. Ingram will be moving into a non-executive chair role before leaving to pursue philanthropic work.

 

 

 

Mcgarrybowen has promoted Jamie Shuttleworth to U.S. Chief Strategy Officer. Previously Shuttleworth was CSO at the agency’s Chicago office. Shawna Ross, formerly executive vice president of strategy, will succeed Shuttleworth in the Chicago CSO role.

 

 

 

More Changing Places

John Rood has left the position of Global Head of Marketing at The Disney Channel. Rood had held the role since 2016. He previously filled the role of SVP and head of Marketing, ABC Family from 2004-10 and Executive Vice-President at DC Entertainment, Warner Bros between 2010-14.

 

 

 

Margaret Chu is Vox Media’s new Chief Financial Officer. Previously, she served as Executive Vice-President of Corporate Strategy and Development at Horizon Media.

 

 

 

 

Millennials and Gen Z consumer’s digital marketing and retail expectations, real estate market rising and more consumer insights. A summary of the most relevant consumer behavior research. If you’re trying to keep up with the latest happenings, this is your one-stop-shop. Check out the previous consumer insights roundup here.

 

Millennials and Gen Z Consumer Insights

  • TotalRetail surveyed 900 U.S. consumers aged 18-64 to find out their digital marketing expectations. Overall, shoppers agree that personalization is desirable, but those aged up to 34 believe it is a requirement. Millennials and Gen Z consumers accept ads as part of browsing online, but they’d rather they were personalized (46.7%). Nearly 40% recall clicking on an ad before making a purchase.

 

  • “The Future of Unattended Retail”, a study by Pymnts and USA Technologies, has found that millennial and Gen Z consumers would shop for unusual items at unattended channels such as vending machines and kiosks. According to the study, 35% of millennials and 29% of Gen Z would be willing to spend more on non-traditional products offered through those channels. As for categories, 82% said if they would buy health items, and 64% would purchase beauty products from a vending machine or kiosk.

 

More Insights

  • According to a report by Bloomberg, the real estate market has experienced a recent surge it hasn’t seen in years. Home sales increased 34% in January, reaching the highest point for January since 2012, according to a survey by John Burns Real Estate Consulting. Factors contributing to this surge are mainly “consumer confidence, job growth, strength in the stock market and a dip in mortgage rates”, Rick Palacios Jr., director of research for the real estate consulting firm, told PYMNTS.com.

 

  • A research report on news consumption from the Danish research group AudienceProject has found that 68% of Americans use online news sites on a weekly basis, with 37% calling online their main source of news. However, only 13% of consumers say they are currently paying for news content. That compares to 38% of news consumers in Norway and 20% in Sweden who currently pay for online subscriptions. Moreover, the percentage of Americans paying for online news has fallen by 2% since 2017.

 

  • A POLITICO/Qualcomm global survey shows that people are worried about how the next-generation wireless technology could worsen privacy issues. In the U.S., only 21% of consumers surveyed would accept lower privacy standards in exchange for super-fast speeds. But consumers in China (64%), India (64%) and Brazil (61%) expressed much greater enthusiasm towards 5G.

 

 

 

Publicis NY New AOR for Pharmavite´s Nature Made® & Hispanic Foods Leader Cacique® Inc. Appoints GALLEGOS United & More Sales Leads

For prior Sales Leads editions, click here.

  • Pharmavite´s Nature Made®

Pharmavite´s Nature Made® has new agency. Pharmavite, a leader in the health and wellness industry, announced Publicis New York as agency-of-record for Nature Made® vitamins and 

Pharmavite´s Nature Made®supplements. Following a competitive review, Publicis New York was chosen as the marketing partner to catapult Pharmavite´s Nature Made® into the next decade leading their brand transformation, and building on the brand’s deep heritage of quality and trust with consumers.The Nature Made and Publicis New York marketing partnership scope includes the development of a fully integrated brand campaign across mass media, shopper marketing, eCommerce and social media. The remit also includes data analytics and measurement. Nature Made spent nearly US$32 million on media in 2018 and over US$17 million in the first nine months of last year, according to Kantar Media.

  • Cacique® Inc. 

Pharmavite´s Nature Made®Cacique® Inc. – an authentic Mexican food brand and leading producer of Hispanic style cheeses, creams, chorizos and salsas in the U.S., announced it has named agency GALLEGOS United as its agency of record (AOR) for advertising. GALLEGOS United will be Cacique’s lead agency driving overall brand strategy, creative development across all media channels & social media. The agency’s work on behalf of the brand is expected to begin immediately.Cacique Inc.’s appointment of GALLEGOS United comes on the heels of a competitive review among multiple agencies as part of its recent bolstered marketing efforts. As Cacique continues to extend its portfolio of authentic, high-quality Mexican foods rich in heritage and tradition to even more people across the country, the company ultimately elected to consolidate advertising efforts to a single agency with demonstrated success in reaching multiple diverse audiences with a unified approach.

 

  • Sprint

Last week, the Justice Department finally approved the merger between Sprint and T-Mobile. The combined company will certainly take new decisions as it relates to marketing strategy and the external vendors (media, agency, sponsorship, and other marketing service providers who support it). Check out our analysis here.

 

 

  • Escudo Águila Real (EAR)

Pharmavite´s Nature Made®Escudo Águila Real (EAR), a luxury tequila brand made in México, has named Upstreamers multicultural advertising as its´new AOR, Mediapost reports. The agency will handle strategy and creative for the business while raising awareness for the brand’s growing U.S. presence among diverse consumers.Agency Upstreamers is also working on projects for a number of brands including Disney, Bud Light, Ford, and Johnson & Johnson.

 

 

  • Scott Credit Union

Pharmavite´s Nature Made®Scott Credit Union—a member-owned, full-service financial institution—has appointed Denver-based independent-agency Cactus as its new agency of record.After securing a sponsorship of the 2019 Stan­­ley Cup winner St. Louis Blues, which includes name and likeness usage, placements in the Enterprise Center where the team plays, and exclusive product development, Scott Credit Union was seeking an agency with expertise in leveraging sports sponsorships for marketing campaigns. They approached Cactus, knowing of the agency’s reputation in this area.The relationship formally kicked off in early December, and the first work will break in April 2020.Cactus brought national attention to UCHealth by leveraging the reputation of Peyton Manning, the sports world’s most iconic representation of dedication to excellence and commitment to greatness. Founded in 1943, Scott Credit Union is a full-service financial institution providing financial services for individuals and businesses, including free checking accounts with interest, ATMs, credit and debit cards, new and used vehicle loans, mortgage loans, unsecured lines of credit, savings products, online banking, free online bill paying and much more.

 

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

 

  • Cat’s Pride

Pharmavite´s Nature Made®Oil-Dri Corporation, a worldwide leader in producing, marketing and selling high-quality sorbent products for consumer and business to business markets, has named Cramer-Krasselt (C-K) as agency of record for Cat’s Pride, a cat litter and accessories brands, Mediapost reports. The appointment follows a a multi-agency review. Magnani served as the incumbent. C-K will be responsible for  the brand’s advertising, brand planning, public relations, social media and digital marketing. Media is handled by GYK Antler. Annual billings are around US$5 million.

 

 

 

 

This week, Starbucks’ CMO is leaving and Nextdoor is welcoming a new top marketer. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.

 

New CMO’s For Nextdoor and Starbucks

Neighborhood-focused social network Nextdoor has hired former global CMO of Hyatt Hotels. Maryam Banikarim, who left Hyatt in May 2018, will resume the role of CMO at the San Francisco-based company. In her new role, announced today, Banikarim will also be tasked with managing Nextdoor’s communications and policy teams.

 

 

 

Starbucks has announced that CMO Matthew Ryan will step down from the role in March. Brady Brewer, Senior Vice-President of Digital Customer Experience, will replace him. Brewer has filled a variety of roles in the company since he joined 19 years ago.

 

 

 

 

Estrella Media, previously LBI Media, has announced that industry veteran Eddie León, Executive VP, Radio Programming, will look after the company’s 17 U.S. radio stations. His oversight also includes the Don Cheto Radio Network, home to the syndicated morning show “Don Cheto Al Aire,” which is based at the company’s regional Mexican “Que Buena 105.5” KBUE Los Angeles.

 

 

Vanessa Claudio has joined Telemundo’s afternoon gossip show “Suelta la Sopa” as co-host, has reported Media Moves. Originally from Puerto Rico, this is her debut on U.S. Hispanic television.

 

 

 

 

Yum Brands moves, Facebook expanding AR/VR team and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here.

 

ViacomCBS has announced that George Cheeks will replace Joe Ianniello as CEO of CBS Entertainment Group, effective March 23. Cheeks joins ViacomCBS from NBCUniversal, where he most recently served as Vice Chairman, NBCUniversal Content Studios.

 

 

 

Taco Bell Corp. has named Nikki Lawson as its new Global Chief Brand Officer. Lawson, who has spent the past 20 years in KFC, will report to CEO Mark King. Both KFC and Taco Bell are part of Kentucky-based Yum Brands.

 

 

 

Pizza Hut U.S., another Yum Brands company, has named Kevin Hochman, who is also president of KFC U.S., as President of Pizza Hut U.S., according to Ad Age. Hochman has hired George Felix, former Director of Marketing for KFC Global, as CMO for Pizza Hut U.S.

 

 

 

Dunkin’ Brands has promoted Jill McVicar Nelson to Vice-President of Marketing Strategy at the restaurant holding group, parent of both Dunkin’ and Baskin-Robbins.

 

 

 

 

Facebook has hired former Eventbrite CMO Brian Irving to serve as head of AR/VR Product Marketing. Irving will help promote a range of new initiatives in the sector and will report to AR/VR CMO Rebecca van Dyck.

 

 

 

 

Amazon’s Alexa “Brand Voice” New Feature, Toyota’s “GO HIGHLANDER” Campaign & More Sales Leads

For prior Sales Leads editions, click here.

  • Amazon’s Alexa

AmazonAmazon’s Alexa’s Alexa has a new feature called “Brand Voice” that can be used to create a unique voice that represents a brand’s persona, Mediapost reports. Amazon’s Alexa customized voice feature can be created with the Amazon Polly team of artificial intelligence research scientists and linguistics. Amazon Polly is a cloud service of Amazon Web Services that converts text to lifelike speech.The team has been working with Kentucky Fried Chicken Canada and National Australia Bank to create unique Brand Voices.Amazon’s new initiative aims to make it easier for customers to interact with multiple voice assistants on a single device.

  • Toyota

Amazon’s AlexaThe marketing campaign for the all-new 2020 Toyota Highlander has officially kicked off. The “GO HIGHLANDER” campaign for the fourth-generation benchmark SUV will feature Highlander and Highlander Hybrid models that speak to the vehicle’s performance, dramatic new design and sophisticated detailing, making it the ultimate vehicle for those who are at the center of making memories.“Heroes”, an action-packed :60-second spot featuring actress Cobie Smulders and the all-new Highlander, ran in this year’s Big Game and officially kicked off the campaign. The spot was created by Saatchi & Saatchi.The fully-integrated Highlander campaign was developed using the Total Toyota (T2) model which provides multicultural insights aimed at a transcultural mainstream audience. T2 features a blended and cohesive marketing approach inclusive of multicultural marketing, bringing together its agencies into a total market model. The T2 agency team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with Zenith placing TV and outdoor media buys.

  • Tricolor

Amazon’s AlexaTricolor announced a US$30 million equity investment from a global institutional investor to rapidly scale its technology-powered approach to the sale and financing of used vehicles.In 2018, financially underserved customers in America spent US$48 billion in fees and interest on subprime and Buy Here Pay Here (BHPH) auto loans, according to a recent report from the Financial Health Network. Tricolor is actively transforming the car buying experience and helping to eliminate unnecessary fees through a business model that aligns customer impact with business outcomes and leverages advanced technologies like artificial intelligence (AI) and machine learning.To date, Tricolor has disbursed nearly US$1 billion in affordable auto loans throughout California and Texas. With this infusion of funds, the company will rapidly scale its platform and retail network to expand availability for its guaranteed, high quality used vehicles and access to responsible auto financing options for Hispanic customers in new markets.For more than a decade, Tricolor has successfully scored no file and thin file Hispanic customers, as evidenced by five well-received ABS securitizations.The company will continue to expand this program alongside its growing dealer and financing network.Houlihan Lokey served as advisers to Tricolor on the transaction. Headquartered in Dallas, Tricolor and its affiliate Ganas Auto Group operate 36 retail dealerships across 12 markets in Texas and California, as well as a shared services center in Guadalajara, Mexico.

  • Bank of America 

Amazon’s AlexaBank of America has consolidating all external marketing services with Publicis Groupe. The agency’s dedicated unit called GroupeConnect will handle the business. Publicis Groupe’s Starcom has handled media buying and planning for Bank of America since winning the account in 2008.Bank of America spent over US$187 million in the first nine months of last year on marketing in the U.S., up from a little over US$183 million total in 2018, according to Kantar Media.

 

 

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

  • Hasbro 

Amazon’s AlexaToy company Hasbro has consolidated its global media account with GroupM’s MediaCom. The WPP-owned agency has snatched the business from incumbent OMD. MediaCom will handle all the brands under Hasbro in all the markets it has a presence in. Prior to the consolidation, Omnicom Media Group’s OMD held the Hasbro account for 15 international markets including APAC and Europe, while MediaCom was overseeing Latin America.Brands under Hasbro include MARVEL, Power Rangers, Transformers, PlayDoh, My Little Pony, Star Wars, Sesame Street, Trolls and more. Hasbro overtook Mattel to become the world’s biggest toy company in 2017 following significant marketing spends. In 2018, the company posted global sales of US$US4.6 billion, according to reports.

  • OneWest Bank

OneWest Bank, CIT’s Southern California branch network, announced the launch of a new small business mobile app, a new platform to help small business customers seamlessly reach their financial goals.The OneWest Bank business app empowers small businesses to pay bills, digitally deposit checks, transfer funds between OneWest accounts, schedule appointments and locate the nearest branch. In addition, customers using the app can apply for funding to support their equipment financing and working capital needs directly from their mobile devices.OneWest offers a competitive range of products and account features designed to empower local small businesses. These include OneBusiness Interest Checking and Money Market Savings accounts. OneWest is also enabling customers to apply for equipment financing through its parent company CIT and its national Small Business Solutions division.In addition to its products and services, OneWest empowers local entrepreneurs through Launch + Grow, an ongoing partnership with the nonprofit Operation HOPE that includes a series of in-person workshops and classes for female small business owners.

Disney VS Netflix, consumers’ thoughts about Amazon, and retail marketing insights. A summary of the most relevant consumer insight research. If you’re trying to keep up with the latest happenings, this is your one-stop-shop. Check out the previous consumer insights roundup here.

 

  • There doesn’t seem to be a clear winner in the Disney VS Netflix fight yet. According to a new survey by Piplsay, half of Americans surveyed said Disney Plus is “as good as” Netflix. On the other hand, 28% said it’s not as good, while 23% said they think it is better. In addition, 37% of respondents said Disney Plus is better than Amazon Prime Video and Hulu. Also, about 42% said Disney Plus is as good as Hulu. Finally, 40% said Disney Plus is as good as Prime Video.

 

  • A survey by Convey of 2,000 U.S. consumers indicates a good amount of people don’t really like Amazon but shop there any way to get free shipping. The survey found that 24% of those surveyed had negative views of Amazon’s impact on the retail industry. In a similar way, 27% felt “very or somewhat” negative about the company’s effect on the environment. However, 21% of those respondents who worried about Amazon’s impact on the industry still bought half of their goods on its site. About 24% who thought Amazon’s practices are damaging to the environment also bought half their stuff there. 

 

  • According to the “State of Consumer Behavior Report 2020” from Raydiant, 69% of respondents said a good in-store experience is either important or very important to them. Almost two-thirds (62%) find store associates helpful. More than half (57%) of respondents said they would go to physical locations for exclusive discounts, but 23% said they would care for unique experiences. More than 68% of respondents searched for a better price online after finding a product at a physical store.

 

  • A survey of more than 2,200 U.S. adults from Morning Consult and PRWeek found 41% of Millennials like when brands show their commitment to social causes. However, 39% think companies are trying too hard to make it look like they care. About half (46%) of Baby Boomers and Gen X feel (42%) feel that companies “try too hard”. Finally, 35% of Boomers and 33% of Gen X like brands that “show off their commitment.”

 

  • A new report from agency Boston Digital titled ‘How Brands’ Social Media Impacts Consumers’ that surveyed 554 respondents found brands need to be entertaining online. Two thirds (65%) of consumers say they are more likely to purchase from a company they’ve followed for a month. More than half (54%) are ‘very’ or ‘extremely’ likely to look at a company’s social presence while researching a product. However, more than half (51%) said content needs to be relevant to them.

 

 

Domino’s® SuperBowl Winning Combination, Encanto to Expand Multicultural Products & More Sales Leads. A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now. Check out last week’s Sales leads here.

 

  • Domino’s®

Domino’s® SuperBowlDomino’s® SuperBowl combo worked for pizza lovers, salad enthusiasts or football fanatics. Domino’s® SuperBowl winning combination included two or more items for just US$5.99 each: medium two-topping pizzas, Bread Twists, salads, Marbled Cookie Brownies, Specialty Chicken, Oven Baked Sandwiches, Stuffed Cheesy Bread, eight-piece orders of boneless chicken wings or pasta in a dish. Every year, Domino’s in-store team members dominate game day by delivering Domino’s® SuperBowl hot pizza to millions of households across the U.S. The biggest football Sunday of the year is one of Domino’s top five busiest delivery days of the year in the U.S.Domino’s typically sells about 2 million pizzas on game day – about 40% more than on a normal Sunday.While Domino’s stores throughout San Francisco and Kansas City will see high sales at the beginning of the game, the city of the winning team will likely see higher sales at the end of the night.During last year’s game, Domino’s® SuperBowl menu sold enough pizzas to stretch across about 6,000 football fields.

  • Hasbro
Photo: Licensed creative commons

WPP’s MediaCom is now the global media agency for Hasbro. MediaCom will now handle all of Hasbro’s media duties after taking the U.S. account away from Omnicom Media Group’s OMD.  MediaCom will now handle all the brands under Hasbro in all the markets it has a presence in. Brands under Hasbro include MARVEL, Power Rangers, Transformers, PlayDoh, My Little Pony, Star Wars, Sesame Street, Trolls and more. Prior to the consolidation, OMD held the Hasbro account for 15 international markets including APAC and Europe, while MediaCom was overseeing Latin America. The WPP shop, which looks after the brand’s media in other markets including China and Latam, wooed Hasbro with a consolidation deal, according to people with knowledge of the matter. MG has held the account since 2013. Global media spend for the brand is around $210 million, according to COMevrgence. A spokesperson for Hasbro said: “We’ve made the decision to consolidate media buying for Hasbro under a single agency in order to both drive efficiencies and to provide the best tools and resources for our current collective needs across our global business.”After a thorough review of the agency landscape and our current partnerships, moving forward, all of our global markets will be resourced exclusively through GroupM.”

  • Chipotle Mexican Grill, Inc

Chipotle Mexican Grill announced the Chipotle Aluminaries Project 2.0, an accelerator program designed to support ventures from across the country that are advancing innovative solutions to empower the next generation of farmers. The industry-leading program is sponsored by the Chipotle Cultivate Foundation in partnership with Uncharted, both nonprofit 501(c)(3) organizations. From now until March 11, 2020, farmer-focused companies may submit applications to join a new cohort of ventures that will receive eight months of customized support, including mentorship from industry leaders.The Chipotle Aluminaries Project 2.0 is seeking applicants (both for and non-profits) that provide a solution to one of the top challenge areas faced by young farmers, including access to land, finance, and labor. Solutions in AgTech, education, and wellness—with a focus on the next generation of farmers—will also be considered. This week, the brand was hit by a US$1.3 million fine over more than 13,000 child labor violations at its Massachusetts restaurants.Attorney General Maura Healey ordered the largest child labor penalty ever issued by the state against the Mexican restaurant chain after finding an estimated 13,253 child labor violations in its more than 50 locations.

  • Northgate Market

SuperBowlNorthgate Market, the family-owned and operated supermarket chain, alongside its agency Circus (part of MediaMonks, S4Capital’s content practice), launched a digital campaign featuring “behind-the-scenes” pre-roll ads that anticipate some of the biggest Super Bowl spots, reminding viewers that the products showcased in the ads they’re about to see come from Northgate, “those big game ads start with us .” The clever campaign exemplifies Northgate Market’s status as a challenger brand, pouncing on opportunity to win attention among giants in one of the most competitive moments in advertising-and without spending millions.Taking inspiration from Super Bowl ads that had been publicly released just a week ahead of the game, Northgate Market partnered with Circus to efficiently produce short, pre-roll spots that pre-empt the content viewers are seeking out. The expert play and strategic media placement gives Northgate Market an opportunity to join in on the national conversation and engage local shoppers by showcasing its relevant stock. Lizette Gonzalez-Rodriguez,  Manager, Social & Digital Media at Northgate Markets, is  a member of Portada´s Council System Brand Star Committee that will meet at Portada LA, April 2.

JOIN PORTADA’S KNOWLEDGE-SHARING AND NETWORKING PLATFORM: To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Director Leslie Zambrano at Leslie@portada-online.com.

  • Woodward Corner Market

Woodward Corner Market opened in the Woodward Corners by Beaumont commercial development at Thirteen Mile Road and Woodward Ave. in Royal Oak, marking the first small format store opened by Meijer in Metro Detroit. The market is focused on bringing customers a mix of fresh, local and convenient food at low prices.The 41,000-square-foot store offers a wide assortment of fresh and prepared foods. It hosts a Great Lakes Coffee coffee shop that specializes in nitro brews, an extensive beer, wine and liquor counter and an expansive international food aisle with eight ethnic backgrounds, including Middle Eastern, kosher, Hispanic, European and Asian foods.Woodward Corner Market is a new neighborhood grocery store operated by Meijer that focuses on bringing fresh food and value to customers in a market-like setting.