Nuestro Stories Launches Nuestro Studios with Slate of Bold Original Films, and Podcast Productions
Nuestro Stories, the production studio devoted to celebrating Latino storytellers, announced the launch of Nuestro Studios.
Nuestro Stories, the production studio devoted to celebrating Latino storytellers, announced the launch of Nuestro Studios.
Messi’s engagement with Inter Miami will accelerate soccer’s transformative impact on U.S. sports marketing. Find out why the MLS has the opportunity to surpass Spain’s La Liga in revenues and shorten the gap to the three U.S. juggernaut leagues, NFL, MLB, and NBA. Five critical questions and answers you need to know about.
Holding Company Numatec is acquiring HEX. The newly-Appointed CEO Alexandre Jordão will scale the venture across key multicultural markets.
PR News conducted a poll in January 2023, asking how respondents would use ChatGPT for marketing. Some want to avoid it completely.
Guaranteed Rate, a Super Bowl advertiser and the nation’s third-largest retail mortgage lender, is betting on reaching Hispanic consumers on their terms.
According to Conversica’s Sales Effectiveness Report, half of the companies studied either lacked the capability to receive sales inquiries through their website or failed to
Global Co-CEO Jeremy Arditi Takes Direct Oversight of Organization’s Latin America Operations, after Eric Tourtel steps down as CEO of Teads Latin America. Teads today
The Hispanic Marketing Council (HMC) has inducted Hispanic media architect Gloria Constanza into the HMC Hall of Fame.
The drivers of brand lift on emerging media have been identified by Nielsen, illuminating common factors that drive campaign performance.
Cultural sensitivity is a critical skill for any marketer who wants to truly engage consumers in multicultural America. Guillermo Pérez, Chief Creative Officer, Digo provides
Marketing budgets dropped back to pre-Covid numbers, after rising to the highest levels in the last 15 years.
Molson Coors Marketing: it is very difficult to stand out in the highly competitive light beer category. Portada talked to Elizabeth Hitch, Senior Director of Marketing – Miller Lite North America and Global at Molson Coors Beverage Company to understand her marketing initiatives, including the recent collaboration with Colombian Singer J. Balvin.
The milestone was commemorated as Debi and David Clifford, who are vacationing from Ohio and representing Carnival guests everywhere as the 100 millionth, boarded the ship with their family.
What are the Hispanic marketing implications of T-Mobile’s new acquisitions? Three things you need to know.
Beverage Marketing: Energy drinks are the most dynamic part of beverage marketing. Portada talked to Daniel Martin Angelus, VP Digital Sales & Marketing at Nutrabolt, a company that owns three disruptive and innovative performance-oriented brands. Martin talks about the evolution of beverage distribution outlets, e-commerce, the use of AI in marketing, and the company’s recent partnership with Keurig Dr. Pepper.
Remezcla announced that MyCode acquired a “sizable” stake in Remezcla. The transaction reflects the trend towards further consolidation in the Hispanic digital media space as relatively small companies partner up to scale their operations. In August last year, Mitu acquired NGL Collective, and in May, also of 2022, MyCode acquired ImpreMedia, a major publisher of Spanish-language content via digital and print media.
Pepsi is one of the few FMCG companies with a Hispanic Business unit and sales of over US $2 billion a year. Portada spoke with Antonio Escalona, PepsiCo’s Senior Vice President & General Manager of the Hispanic Business Unit, about how the Juntos Crecemos initiative ties in with PepsiCo’s overall marketing.
TurboTax, the software package for tax preparation produced by Intuit, recently launched TurboTax Live Full Service en Español. We talked to Alejandra Molinari, Senior PR Communications Manager, Latino, Investor & Self-Employed Media Strategy, about how she is marketing the new service.
Acquisition adds 24 employees and expands Sensis’ footprint in Washington, D.C. WASHINGTON–(BUSINESS WIRE)–#Hispanic—Sensis, the largest and most diverse 100% minority-owned advertising agency in the country,
Despite their enormous influence, minority media still struggles to be valued and heard in the hard-wired media sphere.