Holding Company Numatec is acquiring HEX. The newly-Appointed CEO Alexandre Jordão will scale the venture across key multicultural markets.
NUMATEC, a global holding company focused on media and MarTech ventures, has acquired HEX (also known as Hispanic Exchange). The certified Google publishing partner delivers 100% operated publishing inventory and leverages a large audience network to help brands reach the critical Hispanic demographic. NUMATEC has expanded exponentially in recent years, both through organic growth and strategic acquisitions like HEX that further establish its leadership position in the U.S. marketplace.
“We offer clients an end-to-end solution, delivering cost-effective MarTech services, hyper-local knowledge of key DMAs, and total security via our owned & operated channels,” said Giuliano Stiglitz, Founder & CEO of holding company NUMATEC. “This acquisition epitomizes that approach, and we’re thrilled to welcome HEX to our growing family of brands.”
“We are not at liberty to disclose the acquisition price. However, we can divulge that the equity came from the previous owner, Jaime De Toro, who sold his participation to NUMATEC,” a spokesperson at Numatec told Portada. According to the spokesperson, “The primary focal points for our strategy will be LatAm and the United States. Here in the States, we will focus on traditionally under-served communities, including Hispanic, African-American, and Asian-American.”
NUMATEC Acquires HEX: Exclusive Rights to Marca
HEX boasts many unique offerings for its clients, including first-look bid requests, unparalleled brand safety, and access to first-party data. As part of the acquisition, NUMATEC garners exclusive sales rights to Unidad Editorial and its massive sports platform, Marca.com.
Newly appointed HEX CEO Alexandre Jordão brings significant expertise in scaling businesses and developing high-performing organizations, having held top management positions at Microsoft and LinkedIn. He will leverage this experience to scale the venture by hiring dedicated teams in top Latino markets, including Los Angeles, Houston, Chicago, Miami and New York.
“I’m thrilled to be joining forces with NUMATEC and taking the helm of a dynamic organization in growth mode,” said Jordão. “Our singular focus is on providing the most premium publishing platforms, best-in-class service and data-driven strategies that help our clients win big in the marketplace.”
The acquisition of HEX by NUMATEC reflects the ongoing consolidation of players in the Hispanic and multicultural digital advertising marketplace. Transactions over the last two years include TelevisaUnivision’s purchase of Vix, the acquisition of ImpreMedia by MyCode, and the purchase of NGL by GoDigital Media owned Mitu.
Based in Miami, FL, NUMATEC is a holding company that owns and operates 11 subsidiaries in its fast-growing portfolio. The company actively seeks new opportunities to scale companies in the Adtech and Martech industries to build the world’s premier network of service providers for today’s global brands. Uniquely positioned to offer superior service and value, NUMATEC boasts a global footprint across 22 countries.