Posts Tagged ‘Diageo’

Diageo

Dentsu Aegis Retains Diageo US & LatAm Media Business

Global drinks giant Diageo has finished the review of its US$2.3bn media account, which began last May.
The brand has decided to retain Dentsu Aegis Networks’ Aegis in North America, Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.


Portada Editorial Board Members from 3M, Estee Lauder, Genomma Lab, Oracle and Diageo to judge LatAm Advertising and Media Awards

Major news about our 7th Annual Latin American Advertising and Media Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4, 2015. Portada Editorial Board Members Carlos Espindola, Digital Head Latin America, 3M, Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies Inc., Ruben Leo Sarmiento, ‎Marketing/Digital Marketing Director / Mexico & International at Genomma Lab, Jose Ruiz, Director, LAD Advertising & Online, Oracle and Raquel Solorzano, Regional Media Director, Diageo will provide 50 votes per category and add to the votes of Portada’s Audience at our 2015 Latin American Advertising and Media Awards.


Portada Editorial Board Members from 3M, Estee Lauder, Gonomma Lab, Oracle and Diageo to judge Latin American Advertising and Media Awards

Major news about our 7th Annual Latin American Advertising and Media Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4, 2015. Portada Editorial Board Members Carlos Espindola, Digital Head Latin America, 3M, Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies Inc., Ruben Leo Sarmiento, ‎Marketing/Digital Marketing Director / Mexico & International at Genomma Lab, Jose Ruiz, Director, LAD Advertising & Online, Oracle and Raquel Solorzano, Regional Media Director, Diageo will provide 50 votes per category and add to the votes of Portada’s Audience at our 2015 Latin American Advertising and Media Awards.


Sales Leads: Disney, NASCAR, Jamba Juice, JC Penney…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Disney OMD is taking on media responsibilities for Disney’s movie business. Annual media spending on the account is estimated at $800 million. As a result of the move—which […]


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Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.