What: Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn’t from the U.S.
Why it matters: Sports influencers represent a huge marketing strategy for brands. Signing up with one that has been recognized as one of the world’s most influential will definitely give your brand a boost.
Every year Time magazine publishes its list of the 100 Most Influential People of the year. It includes politicians, artists, cooks, activists, scientists, and athletes, among others.
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On this edition, only five athletes made it into the list: Tom Brady, football player for the New England Patriots, Colin Kaepernick, football player for the San Francisco 49ers (until last season), LeBron James, basketball player for the Cleveland Cavaliers, Simone Biles, gymnast representing the U.S. national team, and Neymar, soccer player for the Spanish club FC Barcelona and the Brazil national team.
Each of these athletes has set records in their sports. Neymar is the only soccer player who made it to the list. In addition, the Brazilian soccer star is the only athlete on the list who wasn’t born in the U.S.
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