Portada talks with Melissa de León, Senior Channel Marketing Manager at Under Armour about how the brand is leveraging female athletes to meet its goal of reaching a target audience between 16 and 25 years old.
In an age where traditional TV is gradually being overshadowed by digital platforms, Connected TV (CTV) has emerged as a dominant force in the entertainment
Augmented Reality in Marketing has a lot of promise, but how is it implemented and what are its key benefits? At a recent Portada Live knowledge-sharing event for brand marketers, Rafael Belloso, Senior Brand Marketing Manager at Ocean Spray Cranberries, shared insights on the implementation of a recent augmented reality program.
DR-ONE is DigitalReef’s recently introduced software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. Portada talked to Maurizio Angelone, CEO of Digital Reef, who states that DR-One can provide marketers a reach as deep as Google or Facebook in some markets.
In recent times, businesses have recognized the importance of supporting diverse-owned media and organizations. Yet, they face structural barriers that prevent them from receiving funding from advertisers and benefactors,and covering the perspectives and issues that matter to their communities.
Teads, a global media platform, today announced the launch of the roadshow for its initial public offering of 38,500,000 Class A common shares pursuant to
NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.
Starting February 15, CNN en Español audiences will be able to enjoy a special 10-episode series of unique interviews in the style of Hispanic television icon Mario Kreutzberger, better known as “Don Francisco”.
We talked to Daniela Zamudio, Marketing and Communications Manager at TIFFANY & Co., about the most relevant strategies for luxury marketing. In this conversation, Zamudio
YouTube is the leading platform for esports videos on demand (VOD), according to 2019 data provided by Stream Hatchet. Meanwhile, Facebook is the number one
We talked to Yocelin Delgadillo, Media Manager Victoria and Premium Brands at AB InBev during her participation at AdWeek Latam. We discussed new digital strategies
GDQ was January’s most-watched e-sports tournament. A look at the streaming figures also reveals that longer airtime does not always mean fans will spend more
YouTube Gaming was the clear leader in the esports mobile streaming space in 2019. Although gamers tend to use highly sophisticated hardware for their training
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
Visa’s sponsorship reached it’s first big win after the U.S. Women’s National Team won the World Cup back in June. Now, the financial company is going for more.
We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.
Louis Vuitton to sponsor 2019 League of Legends World Championship. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
Coca-Cola extends Euro sponsorship for the 2020 season. Here you’ll find a weekly summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop-shop.
NFL Joins TikTok. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
Formula One is staying in Spain. The F1 confirmed the Spanish Grand Prix in Barcelona for the 2020 season. Multicultural Sports Marketing News.