A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Ximena Cassab @xcassab
We talked to Tyler McBride, engagement and events marketing manager at Toyota Motor North America, about why Toyota chose to sponsor Club America, and what the automotive company’s main expectations are.
After signing Landon Donovan, Liga MX soccer team Leon is still missing on generating content in English to communicate with US-native fans.