A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Ximena Cassab @xcassab
Jed Mettee, San Jose Earthquakes’ EVP: “San Jose is a Very Diverse Community; We’d Like Our Team to Reflect That Diversity”
We spoke to Jed Mettee, Executive Vice President for the San Jose Earthquakes, on how having Hispanic players helps the team getting closer to a multicultural fan base.
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.