With the U.S. Men’s National Soccer Team (USMNT) exit from World Cup play, sports marketers could face some adjustments to their marketing strategies.
Ximena Cassab @xcassab
Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Margie Bravo, Multicultural Marketing Manager at Nestlé USA, explained during Portada’s 11th Annual Multicultural Advertising and Media Conference, on September 14, how brands need to embrace the multicultural consumer and understand how it is part of them, to really grow organically.
VIDEO – Joi Tyrell from Campbell Ewald/Sociedad: “Break the Rules and Take a Chance to Make an Exciting Mkt Plan”
Joi Tyrell, SVP Director, Campbell Ewald/Sociedad, talks about how a marketer can tell if he or she is being successful, and how to keep targeting the multicultural market in the U.S.
Rahul Kadavakolu, Executive Director of Global Marketing & Branding, Rakuten Group, talked about the Japanese brand’s recent Golden State Warriors sponsorship, during Portada’s 2017 Sports Marketing Forum.
After presenting the”Expresa tu Pasion” campaign before Portada’s award jury, and defending its marketing strategy, AT&T/The Marketing Arm was named the winner of the Golazo Awards, and winner of the Golazo People’s Choice Award.
Three finalists, Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm, and “My Inter Jersey”/Gravity, will make their pitch for the Portada Golazo Award live on stage during Portada’s Sports Marketing Forum at New York City’s Yotel on September 13.
We talked to Rahul Kadavakolu, Executive Director of Global Marketing & Branding at Rakuten Group, about why the Japanese online services company chose FC Barcelona as their gateway to the globalization of its brand.
We talked to Simon Wardle, Octagon’s Chief Strategy Officer, about how sports fans have changed over the past few years, and the challenges and opportunities brands are facing to reach those fans.
Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
We talked to Robert Rardin, Senior Director of Marketing and Event Presentation at FC Dallas, about how the club positions its brand among potential fans. Through its Youth Soccer Academy, FC Dallas has signed 17 homegrown players to its first division team (a MLS record).
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
We talked to Lexie Sidney, Director of Strategic Marketing for the MLS Houston Dynamo, about the team’s marketing strategies for growth and the challenges it faces in the sports market.
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
This week, MLS regained 25% of Soccer United Marketing shares owned by Providence Equity Partners.
We talked with FuboTV co-founder Alberto Horihuela about how the sports streaming platform was created and its expansion plans.
Luxury Travel-PH&R’s Robert Van Ness: “In our Florida Campaign, we targeted High Intent Consumers and Saw a Dramatic Increase in Revenue”
Portada talked to Robert Van Ness, Executive Vice President of Americas Preferred Hotels & Resorts about how the brand’s marketing strategies within the Luxury travel market.
Portada talked to John Alvarado, Crown Imports Senior Director of Brand Marketing, and a member of Portada’s Sports Marketing Board, about how his company’s brands target young U.S. sports fan.