A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Ximena Cassab @xcassab
EXCLUSIVE INTERVIEW: This Is How the San Jose Earthquakes Used the World Cup to Connect With Local Fans
We talked to Jed Mettee, Executive VP of the San Jose Earthquakes, about how the MLS team took advantage of the World Cup, by broadcasting every game for free at the Avaya Stadium.
Lizzie Seedhouse, SVP of Digital for USL, and Josh Keller, VP of Business Development for the USL, talked to Portada about the relevance of video to connect with fans and leverage brands’ sponsorships.