Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn’t from the U.S.
Ximena Cassab @xcassab
Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or web sites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s February 2016 rankings.
Portada asked sports marketing experts from Brown Forman, Scouts Sports and Entertainment, Global W Mexico and AC&M Group how a 2026 Soccer World Cup played in Canada, the U.S., and Mexico may impact soccer marketing.
English-language soccer broadcasting is becoming more relevant in the U.S. for everyone involved: fans, broadcasters, soccer teams and brands. NBC, Univision Deportes, Turner,BeInSports and others are jumping on the opportunity.
Out of the Top 10 Highest-Paid Athlete Endorsers of 2016 list from the marketing agency Opendorse, four players play golf, and one of them has only 111K followers on twitter.
Ivonne Kinser, Digital Strategy & Innovation director at Avocados From Mexico, talked to Portada about the brand’s upcoming marketing strategies, and how sports might be among them.
What: Mexico has seen a boom in international tourism—attracting a record 35 million foreign tourists, many of them Americans, last year, a 9% increase compared to 2015. Why it matters: The impact of president Trump’s contentious relationship with Mexico on Travel and Travel Marketing is very important. The Mexican hospitality industry, including government sponsored agencies, is […]
Which are U.S. audiences’ favorite sports sites? Are the traditional sports media brands leading or are there new up and comers? The answers to these questions are below according to comScore’s January 2017 ranking.
Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.
In this regular feature we look at the most watched soccer matches from the past weekend.
Take a quick look at the sports events that people watched over the past weekend in this new regular weekly feature!
Entravision is buying digital advertising company Headway. The transaction has been financed by cash on hand and is expected to close in the early second quarter, Esteban Lopez Blanco, Entravision’s Chief Strategy Officer, tells Portada.
In this regular feature we analyze the most watched soccer matches over the last weekend (February 25-26). Here’s a quick look at the matches people watched the most, the networks who won and other relevant insights.
Follow the weekend’s ratings through the live sports top 25 ranking! A quick look at what people watched over the last weekend.
Baseball fans will have a site specialized on Latino baseball’s past, present and future. In alliance with The National Baseball Hall of Fame, La Vida Baseball arrives to talk about what makes baseball an integral part of the Latino experience.
José Luis Higuera, CEO of Club Guadalajara, announced that his team would not return to television, neither open nor cable.
Juan Carlos Rodríguez, president at Univision Deportes, confirmed during Sport Innovation Summit (SiS) Mexico 2017 that LigaMX team, Las Chivas from Guadalajara has signed one more year of TV rights with the Hispanic-focused broadcaster.
We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
Follow the weekend’s ratings on live sports top 25.
Even though soccer isn’t among U.S. most followed sports, it represents Hispanics favourite, and it is gaining attention among millennial and English-natives. Here’s a quick look at what people watched over the last weekend.