Portada spoke with Armando Rodriguez, VP & Managing Director, LATAM & US Hispanic Region at Oath, about how the new brand will position itself in the Latin American and US Hispanic market.
Ximena Cassab @xcassab
We talked to Robert Rardin, Senior Director of Marketing and Event Presentation at FC Dallas, about how the club positions its brand among potential fans. Through its Youth Soccer Academy, FC Dallas has signed 17 homegrown players to its first division team (a MLS record).
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
We talked to Lexie Sidney, Director of Strategic Marketing for the MLS Houston Dynamo, about the team’s marketing strategies for growth and the challenges it faces in the sports market.
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
This week, MLS regained 25% of Soccer United Marketing shares owned by Providence Equity Partners.
We talked with FuboTV co-founder Alberto Horihuela about how the sports streaming platform was created and its expansion plans.
Luxury Travel-PH&R’s Robert Van Ness: “In our Florida Campaign, we targeted High Intent Consumers and Saw a Dramatic Increase in Revenue”
Portada talked to Robert Van Ness, Executive Vice President of Americas Preferred Hotels & Resorts about how the brand’s marketing strategies within the Luxury travel market.
Portada talked to John Alvarado, Crown Imports Senior Director of Brand Marketing, and a member of Portada’s Sports Marketing Board, about how his company’s brands target young U.S. sports fan.
During the 9th annual PortadaLat convention in Miami, which started yesterday, the winners to the Top Travel Marketing Campaign and “Viajero Inteligente” were revealed.
Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
10 Golazo Award Finalists will Pitch their Campaigns to Brown Forman, Visa and Heineken Jury Members at #PortadaLat
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.
Close to 400 readers have casted their votes for the winner of the “Viajero Inteligente” Award Winner. The winner will get a free plane ticket to Mexico and will be announced at Trivago’s exclusive travel content happy hour for journalists and influencers during PortadaLat on June 7 in Miami.
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking. When it comes to enjoying video content on the web, it seems that Hispanic consumers choose […]
Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or the websites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s April 2017 rankings.
Coca Cola’s Alban Dechelotte: “It’s Natural to Celebrate eSports Fans no differently than any other Passion Point.”
Portada talked to Alban Dechelotte, Senior Entertainment Marketing Manager at The Coca-Cola Company, about why brands should start investing in eSports.
Portada spoke to JP Carter, CMO at SOCCER.COM, about the site’s new image and why now was the right moment to renew its look, before the 2018 World Cup marketing strategies start.
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.