A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Ximena Cassab @xcassab
EXCLUSIVE INTERVIEW: Belen Pamukoff, Tecate Brand Director, on Introducing Tecate Titanium to Hispanic Millennials in the U.S.
We talked to Belen Pamukoff, Tecate Brand Director, on introducing Tecate Titanium into the U.S. market, representing the first Mexican high-strength beer brand available in the country. Given the opportunity, we also talked about the importance of Tecate’s soccer sponsorships.
We talked to Jim Zabel, Marketing VP at Volkswagen, about the brand’s integrated partnership with U.S. Soccer, which makes it the presenting automotive partner to the Federation through 2022.