A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
DISH has selected Havas Worldwide as its new digital agency of record to support its general market and Latino digital marketing needs. Dish Latino digital needs were previously handled by Miami based agency Media 8. Offline Hispanic marketing will continue to be done by Hispanic Group also out of Miami. Media planning will be done in New York and activation out of the Chicago office.
- Nationwide Insurance
Nationwide Insurance has consolidated media duties with UM, Ad Age reports. The Interpublic Group of Cos.’ shop will now handle digital and traditional media-planning and buying, as well as analytics. The shift will not impact McKinney, the lead creative agency for Nationwide, beyond media planning. Nationwide spends about $300 million on measured media in the U.S., said Nationwide CMO Matt Jauchius .
- Reckitt Benckiser
British-based household giant Reckitt Benckiser has anounced a review of its $1.8 billion global media account, the Drum reports. The review comes less than three months after Unilever veteran Richard Davies was named director of global media. The review has created a huge buzz in the advertising world, coming within a week of announcement of the Omnicom Publicis merger. The company’s last global media review, four years ago, tapped Publicis Groupe’s Zenith and Havas Media Group. The pitch then also included agencies from WPP and Omnicom.
- Dieste-The Marketing Arm
Dieste Inc. and The Marketing Arm joined forces to form Cultur8, a next-generation multicultural agency that connects brands and consumers through cultural passions. The new independent agency, that began operating on January 1(st) 2013, brings together Dieste’s promotions department (strategy + creative groups) and Wave, TMA’s multicultural group. Current clients include AT&T, Heineken, Tecate and Tecate Light, Indio, Jose Cuervo and Frito Lay.
GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.
Join us at PORTADA Mexico!